--- title: "Dolmio vs Leggo's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dolmio or Leggo's? Compare estimated monthly branded-search demand and Share of Search inside the Pasta sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dolmio-vs-leggos" publisher: "Brandwave" --- # Dolmio vs Leggo's: Which is more popular by branded search in New Zealand? Which is more popular in search, Dolmio or Leggo's? Compare estimated monthly branded-search demand and Share of Search inside the Pasta sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dolmio and Leggo's - **Competitive set**: Pasta sauce brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dolmio Share of Search**: 18.1% - **Leggo's Share of Search**: 28.3% ## Which is more popular in search, Dolmio or Leggo's? - In August 2026, Leggo's had more branded searches than Dolmio among pasta sauce brands in New Zealand. Leggo's was estimated to have 1.7K branded searches compared to Dolmio’s 1.1K, and held a 28.3% Share of Search versus Dolmio’s 18.1%. - Leggo's was ahead of Dolmio in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dolmio’s estimated Share of Search among pasta sauce brands in New Zealand moved from 26.3% to 18.1%, and its estimated monthly branded searches moved from 750 to 1.1K. - Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands in New Zealand moved from 33.3% to 28.3%, and its estimated monthly branded searches moved from 950 to 1.7K. ## How did search popularity change for New Zealand pasta sauce brands in August 2026? - In August 2026, Dolmio gained estimated Share of Search among pasta sauce brands in New Zealand, from 13.5% to 18.1%. - In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands in New Zealand, from 33.9% to 28.3%. ## Month by month | Month | Dolmio estimated searches | Dolmio Share of Search | Dolmio rank | Leggo's estimated searches | Leggo's Share of Search | Leggo's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 750 | 26.3% | 3 | 950 | 33.3% | 2 | | Nov 2025 | 560 | 19.7% | 3 | 1.2K | 42.3% | 1 | | Dec 2025 | 600 | 19.3% | 3 | 1.3K | 41.8% | 1 | | Jan 2026 | 840 | 22.6% | 3 | 1.1K | 29.6% | 2 | | Feb 2026 | 650 | 17.6% | 3 | 1K | 27% | 2 | | Mar 2026 | 820 | 20.1% | 3 | 1.3K | 31.1% | 2 | | Apr 2026 | 740 | 19% | 3 | 1.2K | 31.3% | 2 | | May 2026 | 850 | 14.2% | 3 | 1.4K | 23.1% | 2 | | Jun 2026 | 870 | 14.2% | 3 | 1.3K | 21.9% | 2 | | Jul 2026 | 840 | 13.5% | 3 | 2.1K | 33.9% | 2 | | Aug 2026 | 1.1K | 18.1% | 3 | 1.7K | 28.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dolmio’s and Leggo's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dolmio**: Measured on the search terms “dolmio”, “dolmio bolognese”, “dolmio bolognese sauce”, “dolmio com au”, “dolmio near me”, “dolmio nz”, “dolmio pasta bake”, “dolmio pasta sauce”, “dolmio pesto”, “dolmio sauce”, “dolmio tomato sauce” and “lasagna sauce dolmio”, summed into one figure. - **Leggo's**: Measured on the search terms “leggo's”, “leggos”, “leggos bolognese”, “leggos bolognese sauce”, “leggos com au”, “leggos near me”, “leggos nz”, “leggos pasta bake”, “leggos pasta bake sauce”, “leggos pasta sauce”, “leggos pesto”, “leggos pizza sauce”, “leggos sauce” and “leggos tomato sauce”, summed into one figure. - [Dolmio profile](/demand/nz/brands/dolmio) - [Leggo's profile](/demand/nz/brands/leggos) - [All pasta sauce brands in New Zealand](/demand/nz/categories/nz-pasta-sauce-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dolmio or Leggo's? In August 2026, Leggo's had more branded searches than Dolmio among pasta sauce brands in New Zealand. Leggo's was estimated to have 1.7K branded searches compared to Dolmio’s 1.1K, and held a 28.3% Share of Search versus Dolmio’s 18.1%. ## Cite this page Brandwave. "Dolmio vs Leggo's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dolmio-vs-leggos This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dolmio-vs-leggos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.