--- title: "Dolce Gusto vs Starbucks: Which is searched more in New Zealand?" description: "Is Dolce Gusto or Starbucks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee pod brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dolce-gusto-vs-starbucks" publisher: "Brandwave" --- # Dolce Gusto vs Starbucks: Which is searched more in New Zealand? Is Dolce Gusto or Starbucks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee pod brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dolce Gusto and Starbucks - **Competitive set**: Coffee pod brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dolce Gusto Share of Search**: 0.64% - **Starbucks Share of Search**: 70.9% ## Is Dolce Gusto or Starbucks more popular in search? - In September 2026, Starbucks had more branded searches than Dolce Gusto among coffee pod brands in New Zealand. Starbucks had about 46,600 branded searches, while Dolce Gusto had 420. Starbucks made up 70.9% of all coffee pod brand searches we track, and Dolce Gusto accounted for 0.64%. - Starbucks was ahead of Dolce Gusto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dolce Gusto’s share of searches among coffee pod brands in New Zealand moved from 0.77% to 0.64%, and its estimated monthly branded searches moved from 510 to 420. - Across the 12 months ending September 2026, Starbucks’ share of searches among coffee pod brands in New Zealand moved from 68.5% to 70.9%, and its estimated monthly branded searches moved from 45.3K to 46.6K. ## Top coffee pod brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Dolce Gusto appeared in all three answers. Starbucks did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | L'OR | 1st | 3 of 3 | 3 of 3 | | Nespresso | 2nd | 3 of 3 | 3 of 3 | | Dolce Gusto | 3rd | 3 of 3 | 3 of 3 | | Starbucks | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about coffee pod brands - Asked ChatGPT "Which coffee pod brand should I buy in New Zealand?": 1. L'OR, 2. Nespresso, 3. Dolce Gusto - Asked ChatGPT "What are the best coffee pod brands in New Zealand?": 1. Nespresso, 2. L'OR, 3. Dolce Gusto - Asked ChatGPT "What's the best coffee pod brand in New Zealand for quick morning coffee?": 1. L'OR, 2. Nespresso, 3. Dolce Gusto Not named in any answer: Starbucks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand coffee pod brands in September 2026? - In September 2026, Dolce Gusto fell from 3rd to 4th among coffee pod brands in New Zealand. ## Month by month | Month | Dolce Gusto estimated searches | Dolce Gusto Share of Search | Dolce Gusto rank | Starbucks estimated searches | Starbucks Share of Search | Starbucks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 510 | 0.77% | 3 | 45.3K | 68.5% | 1 | | Nov 2025 | 510 | 0.65% | 3 | 55.3K | 70% | 1 | | Dec 2025 | 620 | 0.76% | 3 | 55.7K | 68.2% | 1 | | Jan 2026 | 430 | 0.57% | 3 | 54.1K | 71.2% | 1 | | Feb 2026 | 350 | 0.49% | 3 | 53.8K | 75% | 1 | | Mar 2026 | 410 | 0.56% | 3 | 54.1K | 74.6% | 1 | | Apr 2026 | 430 | 0.67% | 3 | 44.8K | 69.5% | 1 | | May 2026 | 410 | 0.68% | 4 | 38.2K | 63.1% | 1 | | Jun 2026 | 410 | 0.73% | 3 | 37.4K | 66.5% | 1 | | Jul 2026 | 420 | 0.74% | 4 | 37.6K | 66.1% | 1 | | Aug 2026 | 420 | 0.61% | 3 | 48.8K | 71.3% | 1 | | Sep 2026 | 420 | 0.64% | 4 | 46.6K | 70.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dolce Gusto’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dolce Gusto**: Measured on the search terms “dolce gusto”, “dolce gusto cleaning” and “dolcegusto”, summed into one figure. - **Starbucks**: Measured on the search terms “starbucks”, “starbucks company”, “starbucks cups”, “starbucks drinks”, “starbucks gift card”, “starbucks matcha”, “starbucks nespresso pods”, “starbucks pods”, “starbucks pumpkin spice”, “starbucks tumbler”, “starbucks unicorn frappuccino” and “starbucks westgate”, summed into one figure. - [Dolce Gusto profile](/demand/nz/brands/dolce-gusto) - [Starbucks profile](/demand/nz/brands/starbucks) - [All coffee pod brands in New Zealand](/demand/nz/categories/nz-coffee-pod-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dolce Gusto or Starbucks more popular in search? In September 2026, Starbucks had more branded searches than Dolce Gusto among coffee pod brands in New Zealand. Starbucks had about 46,600 branded searches, while Dolce Gusto had 420. Starbucks made up 70.9% of all coffee pod brand searches we track, and Dolce Gusto accounted for 0.64%. ## Cite this page Brandwave. "Dolce Gusto vs Starbucks: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dolce-gusto-vs-starbucks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dolce-gusto-vs-starbucks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.