--- title: "Docusign vs Xodo Sign: Which is more popular in New Zealand?" description: "Is Docusign or Xodo Sign more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the E-signature tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/docusign-vs-xodo-sign" publisher: "Brandwave" --- # Docusign vs Xodo Sign: Which is more popular in New Zealand? Is Docusign or Xodo Sign more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the E-signature tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Docusign and Xodo Sign - **Competitive set**: E-signature tools - **Market**: New Zealand - **Month measured**: Oct 2026 - **Docusign Share of Search**: 68.5% - **Xodo Sign Share of Search**: 0.24% ## Is Docusign or Xodo Sign more popular in search? - In October 2026, Docusign had more branded searches than Xodo Sign among e-signature tools in New Zealand. Docusign had about 8,550 branded searches, while Xodo Sign had 30. Docusign made up 68.5% of all e-signature tool searches we track, and Xodo Sign accounted for 0.24%. - Docusign was ahead of Xodo Sign in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Docusign’s share of searches among e-signature tools in New Zealand moved from 71.1% to 68.5%, and its estimated monthly branded searches moved from 10.4K to 8.6K. - Across the 12 months ending October 2026, Xodo Sign’s share of searches among e-signature tools in New Zealand moved from 0.27% to 0.24%, and its estimated monthly branded searches moved from 40 to 30. ## Top e-signature tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Docusign appeared in all five answers. Xodo Sign was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Docusign was listed before Xodo Sign in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Docusign | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dropbox Sign | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Adobe Acrobat Sign | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | PandaDoc | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | signNow | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Xodo Sign | 6th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about e-signature tools - Asked ChatGPT "Which e-signature tool should I use in New Zealand?": 1. Docusign, 2. Dropbox Sign, 3. Adobe Acrobat Sign - Asked ChatGPT "What are the best e-signature tools in New Zealand?": 1. Docusign, 2. Adobe Acrobat Sign, 3. Dropbox Sign, 4. signNow - Asked ChatGPT "What's the best e-signature tool in New Zealand for contract signing?": 1. Docusign, 2. Adobe Acrobat Sign, 3. Dropbox Sign, 4. PandaDoc - Searched Google, AI Overview "e signature tools": 1. Docusign, 2. Dropbox Sign, 3. Xodo Sign - Searched Google, AI Overview "digital signature software": 1. Docusign, 2. PandaDoc, 3. signNow, 4. Xodo Sign Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand e-signature tools in October 2026? - In October 2026, Docusign gained share of searches among e-signature tools in New Zealand, from 65.8% to 68.5%. - Estimated monthly branded searches for Xodo Sign in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026. ## How has branded search for Docusign and Xodo Sign changed in New Zealand over the last 12 months? | Month | Docusign estimated searches | Docusign Share of Search | Docusign rank | Xodo Sign estimated searches | Xodo Sign Share of Search | Xodo Sign rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10.4K | 71.1% | 1 | 40 | 0.27% | 6 | | Dec 2025 | 8.5K | 71% | 1 | 30 | 0.25% | 6 | | Jan 2026 | 8.5K | 68.6% | 1 | 30 | 0.24% | 6 | | Feb 2026 | 10.8K | 69.1% | 1 | 20 | 0.13% | 6 | | Mar 2026 | 13.4K | 72% | 1 | 20 | 0.11% | 6 | | Apr 2026 | 10.8K | 71.5% | 1 | 40 | 0.26% | 6 | | May 2026 | 11.5K | 72% | 1 | 30 | 0.19% | 6 | | Jun 2026 | 11.7K | 70.3% | 1 | 30 | 0.18% | 6 | | Jul 2026 | 9.9K | 69.7% | 1 | 20 | 0.14% | 6 | | Aug 2026 | 11.2K | 72.7% | 1 | 20 | 0.13% | 6 | | Sep 2026 | 8.8K | 65.8% | 1 | 20 | 0.15% | 6 | | Oct 2026 | 8.6K | 68.5% | 1 | 30 | 0.24% | 6 | ## How are Docusign’s and Xodo Sign’s branded searches counted? Brandwave collects information about searches that people make online using Docusign’s and Xodo Sign’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Docusign**: Measured on the search terms “adobe docusign”, “docusign”, “docusign access documents”, “docusign digital signature”, “docusign documents”, “docusign e signature”, “docusign esignature”, “docusign google docs” and “docusign in”, summed into one figure. - **Xodo Sign**: Measured on the search term “xodo sign”. - [Docusign profile](/demand/nz/brands/docusign) - [Xodo Sign profile](/demand/nz/brands/xodo-sign) - [All e-signature tools in New Zealand](/demand/nz/categories/nz-e-signature-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Docusign or Xodo Sign more popular in search? In October 2026, Docusign had more branded searches than Xodo Sign among e-signature tools in New Zealand. Docusign had about 8,550 branded searches, while Xodo Sign had 30. Docusign made up 68.5% of all e-signature tool searches we track, and Xodo Sign accounted for 0.24%. ## Cite this page Brandwave. "Docusign vs Xodo Sign: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/docusign-vs-xodo-sign This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/docusign-vs-xodo-sign. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.