--- title: "Docu-Store Records Management vs TIMG: Which is searched more in New Zealand?" description: "Is Docu-Store Records Management or TIMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Document storage and destruction providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/docu-store-vs-timg" publisher: "Brandwave" --- # Docu-Store Records Management vs TIMG: Which is searched more in New Zealand? Is Docu-Store Records Management or TIMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Document storage and destruction providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Docu-Store Records Management and TIMG - **Competitive set**: Document storage and destruction providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Docu-Store Records Management Share of Search**: 0.27% - **TIMG Share of Search**: 71.9% ## Is Docu-Store Records Management or TIMG more popular in search? - In September 2026, TIMG had more branded searches than Docu-Store Records Management among document storage and destruction providers in New Zealand. TIMG had about 2,660 branded searches, while Docu-Store Records Management had 10. TIMG made up 71.9% of all document storage and destruction provider searches we track, and Docu-Store Records Management accounted for 0.27%. - TIMG was ahead of Docu-Store Records Management in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Docu-Store Records Management’s share of searches among document storage and destruction providers in New Zealand moved from 0.32% to 0.27%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, TIMG’s share of searches among document storage and destruction providers in New Zealand moved from 68.2% to 71.9%, and its estimated monthly branded searches moved from 2.1K to 2.7K. ## Top document storage and destruction providers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TIMG appeared in all four answers. Docu-Store Records Management was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. TIMG was listed before Docu-Store Records Management in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Iron Mountain | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TIMG | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Crown Information Management | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Docu-Store Records Management | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about document storage and destruction providers - Asked ChatGPT "Which document storage and destruction provider should I hire in New Zealand?": 1. Iron Mountain, 2. TIMG, 3. Crown Information Management - Asked ChatGPT "What are the best document storage and destruction providers in New Zealand?": 1. Crown Information Management, 2. Iron Mountain, 3. TIMG, 4. Docu-Store Records Management - Asked ChatGPT "What's the best document storage and destruction provider in New Zealand for secure records?": 1. Iron Mountain, 2. TIMG, 3. Docu-Store Records Management, 4. Crown Information Management - Searched Google, AI Overview "secure document destruction": 1. TIMG, 2. Iron Mountain Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand document storage and destruction providers in September 2026? - In September 2026, TIMG gained share of searches among document storage and destruction providers in New Zealand, from 68.2% to 71.9%. ## Month by month | Month | Docu-Store Records Management estimated searches | Docu-Store Records Management Share of Search | Docu-Store Records Management rank | TIMG estimated searches | TIMG Share of Search | TIMG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.32% | 4 | 2.1K | 68.2% | 1 | | Nov 2025 | 10 | 0.32% | 4 | 2.1K | 67.7% | 1 | | Dec 2025 | 20 | 0.75% | 4 | 1.8K | 68% | 1 | | Jan 2026 | 10 | 0.31% | 4 | 2.2K | 67.9% | 1 | | Feb 2026 | 10 | 0.35% | 4 | 1.8K | 64.5% | 1 | | Mar 2026 | 20 | 0.63% | 4 | 2.1K | 66.5% | 1 | | Apr 2026 | 20 | 0.77% | 4 | 1.7K | 66.9% | 1 | | May 2026 | 10 | 0.33% | 4 | 2.1K | 69.4% | 1 | | Jun 2026 | 10 | 0.33% | 4 | 2.1K | 71.1% | 1 | | Jul 2026 | 10 | 0.35% | 4 | 1.8K | 63.4% | 1 | | Aug 2026 | 10 | 0.32% | 4 | 2.1K | 68.2% | 1 | | Sep 2026 | 10 | 0.27% | 4 | 2.7K | 71.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Docu-Store Records Management’s and TIMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Docu-Store Records Management**: Measured on the search term “docu store”. - **TIMG**: Measured on the search terms “timg”, “timg bins”, “timg destruction bins”, “timg document destruction”, “timg penrose” and “timg porirua”, summed into one figure. - [Docu-Store Records Management profile](/demand/nz/brands/docu-store) - [TIMG profile](/demand/nz/brands/timg) - [All document storage and destruction providers in New Zealand](/demand/nz/categories/nz-document-storage-and-destruction-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Docu-Store Records Management or TIMG more popular in search? In September 2026, TIMG had more branded searches than Docu-Store Records Management among document storage and destruction providers in New Zealand. TIMG had about 2,660 branded searches, while Docu-Store Records Management had 10. TIMG made up 71.9% of all document storage and destruction provider searches we track, and Docu-Store Records Management accounted for 0.27%. ## Cite this page Brandwave. "Docu-Store Records Management vs TIMG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/docu-store-vs-timg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/docu-store-vs-timg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.