---
title: "Docebo vs Totara: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Docebo or Totara? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/docebo-vs-totara"
publisher: "Brandwave"
---

# Docebo vs Totara: Which is more popular by branded search in New Zealand?

Which is more popular in search, Docebo or Totara? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Docebo and Totara
- **Competitive set**: Learning management systems
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Docebo Share of Search**: 0.15%
- **Totara Share of Search**: 5.6%

## Which is more popular in search, Docebo or Totara?

- In August 2026, Totara had more branded searches than Docebo among learning management systems in New Zealand. Totara was estimated to have 3K branded searches compared to Docebo’s 80, and held a 5.6% Share of Search versus Docebo’s 0.15%.
- Totara was ahead of Docebo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Docebo’s estimated Share of Search among learning management systems in New Zealand moved from 0.28% to 0.15%, and its estimated monthly branded searches moved from 130 to 80.
- Across the 11 months ending August 2026, Totara’s estimated Share of Search among learning management systems in New Zealand moved from 9.9% to 5.6%, and its estimated monthly branded searches moved from 4.6K to 3K.

## How did search popularity change for New Zealand learning management systems in August 2026?

- Estimated monthly branded searches for Docebo in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.
- Estimated monthly branded searches for Totara in New Zealand fell 34% over 11 measured months, from 4.6K to 3K in August 2026.

## Month by month

| Month | Docebo estimated searches | Docebo Share of Search | Docebo rank | Totara estimated searches | Totara Share of Search | Totara rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 130 | 0.28% | 5 | 4.6K | 9.9% | 2 |
| Nov 2025 | 110 | 0.34% | 5 | 3.8K | 11.9% | 2 |
| Dec 2025 | 80 | 0.82% | 5 | 2.5K | 25.9% | 2 |
| Jan 2026 | 120 | 1% | 5 | 3K | 25.4% | 2 |
| Feb 2026 | 100 | 0.26% | 5 | 3.8K | 9.9% | 2 |
| Mar 2026 | 120 | 0.15% | 5 | 4.6K | 5.7% | 2 |
| Apr 2026 | 120 | 0.27% | 5 | 3K | 6.7% | 2 |
| May 2026 | 140 | 0.25% | 5 | 3.8K | 6.8% | 2 |
| Jun 2026 | 170 | 0.31% | 5 | 3K | 5.6% | 2 |
| Jul 2026 | 90 | 0.2% | 5 | 2.5K | 5.7% | 2 |
| Aug 2026 | 80 | 0.15% | 5 | 3K | 5.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Docebo’s and Totara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Docebo**: Measured on the search terms “docebo”, “docebo elearning”, “docebo learning management system”, “docebo lms” and “docebo nz”, summed into one figure.
- **Totara**: Measured on the search terms “totara elearning”, “totara learn”, “totara learning management system” and “totara lms”, summed into one figure.

- [Docebo profile](/demand/nz/brands/docebo)
- [Totara profile](/demand/nz/brands/totara)
- [All learning management systems in New Zealand](/demand/nz/categories/nz-learning-management-systems): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Docebo or Totara?

In August 2026, Totara had more branded searches than Docebo among learning management systems in New Zealand. Totara was estimated to have 3K branded searches compared to Docebo’s 80, and held a 5.6% Share of Search versus Docebo’s 0.15%.

## Cite this page

Brandwave. "Docebo vs Totara: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/docebo-vs-totara

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/docebo-vs-totara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.