--- title: "DLA Piper vs Simpson Grierson: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DLA Piper or Simpson Grierson? Compare estimated monthly branded-search demand and Share of Search inside the large commercial law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dla-piper-vs-simpson-grierson" publisher: "Brandwave" --- # DLA Piper vs Simpson Grierson: Which is more popular by branded search in New Zealand? Which is more popular in search, DLA Piper or Simpson Grierson? Compare estimated monthly branded-search demand and Share of Search inside the large commercial law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DLA Piper and Simpson Grierson - **Competitive set**: large commercial law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **DLA Piper Share of Search**: 6% - **Simpson Grierson Share of Search**: 14.9% ## Which is more popular in search, DLA Piper or Simpson Grierson? - In August 2026, Simpson Grierson had more branded searches than DLA Piper among large commercial law firms in New Zealand. Simpson Grierson was estimated to have 3.5K branded searches compared to DLA Piper’s 1.4K, and held a 14.9% Share of Search versus DLA Piper’s 6%. - Simpson Grierson was ahead of DLA Piper in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DLA Piper’s estimated Share of Search among large commercial law firms in New Zealand moved from 5.2% to 6%, and its estimated monthly branded searches moved from 1.2K to 1.4K. - Across the 11 months ending August 2026, Simpson Grierson’s estimated Share of Search among large commercial law firms in New Zealand moved from 15.4% to 14.9%, and its estimated monthly branded searches moved from 3.4K to 3.5K. ## How did search popularity change for New Zealand large commercial law firms in August 2026? - In August 2026, Buddle Findlay overtook Simpson Grierson to rank 2nd among large commercial law firms in New Zealand, at 15.1%. - In August 2026, Chapman Tripp overtook Simpson Grierson to rank 3rd among large commercial law firms in New Zealand, at 15.1%. - In August 2026, Simpson Grierson lost estimated Share of Search among large commercial law firms in New Zealand, from 16.3% to 14.9%. - In August 2026, DLA Piper lost estimated Share of Search among large commercial law firms in New Zealand, from 6.5% to 6%. ## Month by month | Month | DLA Piper estimated searches | DLA Piper Share of Search | DLA Piper rank | Simpson Grierson estimated searches | Simpson Grierson Share of Search | Simpson Grierson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 5.2% | 8 | 3.4K | 15.4% | 1 | | Nov 2025 | 1.2K | 5% | 8 | 3.4K | 14.7% | 3 | | Dec 2025 | 740 | 4.1% | 8 | 2.9K | 15.9% | 1 | | Jan 2026 | 880 | 5% | 8 | 2.8K | 15.9% | 3 | | Feb 2026 | 1.5K | 5.7% | 8 | 3.5K | 13.6% | 5 | | Mar 2026 | 4.2K | 9.3% | 8 | 6.3K | 13.9% | 3 | | Apr 2026 | 1.5K | 6.4% | 8 | 3.4K | 14.6% | 4 | | May 2026 | 1.3K | 5.3% | 8 | 3.6K | 14.2% | 3 | | Jun 2026 | 1.4K | 6% | 8 | 3.4K | 15.4% | 2 | | Jul 2026 | 1.4K | 6.5% | 8 | 3.5K | 16.3% | 2 | | Aug 2026 | 1.4K | 6% | 8 | 3.5K | 14.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DLA Piper’s and Simpson Grierson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DLA Piper**: Measured on the search terms “DLA Piper”, “dla piper auckland”, “dla piper new zealand”, “dla piper nz” and “dla piper wellington”, summed into one figure. - **Simpson Grierson**: Measured on the search terms “simpson and grierson”, “Simpson Grierson”, “simpson grierson auckland”, “simpson grierson christchurch”, “simpson grierson lawyers” and “simpson grierson wellington”, summed into one figure. - [DLA Piper profile](/demand/nz/brands/dla-piper) - [Simpson Grierson profile](/demand/nz/brands/simpson-grierson) - [All large commercial law firms in New Zealand](/demand/nz/categories/nz-large-commercial-law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DLA Piper or Simpson Grierson? In August 2026, Simpson Grierson had more branded searches than DLA Piper among large commercial law firms in New Zealand. Simpson Grierson was estimated to have 3.5K branded searches compared to DLA Piper’s 1.4K, and held a 14.9% Share of Search versus DLA Piper’s 6%. ## Cite this page Brandwave. "DLA Piper vs Simpson Grierson: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dla-piper-vs-simpson-grierson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dla-piper-vs-simpson-grierson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.