---
title: "DKW Recruitment Group vs Hays: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, DKW Recruitment Group or Hays? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dkw-recruitment-group-vs-hays"
publisher: "Brandwave"
---

# DKW Recruitment Group vs Hays: Which is more popular by branded search in New Zealand?

Which is more popular in search, DKW Recruitment Group or Hays? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DKW Recruitment Group and Hays
- **Competitive set**: Dunedin recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **DKW Recruitment Group Share of Search**: 0.46%
- **Hays Share of Search**: 18.8%

## Which is more popular in search, DKW Recruitment Group or Hays?

- In August 2026, Hays had more branded searches than DKW Recruitment Group among dunedin recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to DKW Recruitment Group’s 100, and held an 18.8% Share of Search versus DKW Recruitment Group’s 0.46%.
- Hays was ahead of DKW Recruitment Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DKW Recruitment Group’s estimated Share of Search among dunedin recruitment agencies in New Zealand moved from 0.75% to 0.46%, and its estimated monthly branded searches moved from 180 to 100.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among dunedin recruitment agencies in New Zealand moved from 18.3% to 18.8%, and its estimated monthly branded searches moved from 4.4K to 4.1K.

## How did search popularity change for New Zealand dunedin recruitment agencies in August 2026?

- In August 2026, Hays gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 17.9% to 18.8%.
- Estimated monthly branded searches for DKW Recruitment Group in New Zealand fell 44.4% over 11 measured months, from 180 to 100 in August 2026.

## Month by month

| Month | DKW Recruitment Group estimated searches | DKW Recruitment Group Share of Search | DKW Recruitment Group rank | Hays estimated searches | Hays Share of Search | Hays rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 180 | 0.75% | 6 | 4.4K | 18.3% | 3 |
| Nov 2025 | 190 | 0.78% | 6 | 4.7K | 19.3% | 3 |
| Dec 2025 | 420 | 2.2% | 5 | 3.3K | 17.5% | 3 |
| Jan 2026 | 160 | 0.65% | 6 | 5K | 20.2% | 3 |
| Feb 2026 | 130 | 0.55% | 6 | 4.4K | 18.8% | 3 |
| Mar 2026 | 200 | 0.77% | 6 | 5.5K | 21.2% | 3 |
| Apr 2026 | 190 | 0.85% | 6 | 4.9K | 21.9% | 3 |
| May 2026 | 220 | 0.89% | 6 | 4.7K | 19.1% | 3 |
| Jun 2026 | 240 | 0.97% | 6 | 4.4K | 17.7% | 3 |
| Jul 2026 | 200 | 0.89% | 6 | 4K | 17.9% | 3 |
| Aug 2026 | 100 | 0.46% | 6 | 4.1K | 18.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DKW Recruitment Group’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DKW Recruitment Group**: Measured on the search terms “dkw dunedin”, “dkw recruitment”, “dkw recruitment dunedin”, “dkw recruitment group” and “dkw recruitment group dunedin”, summed into one figure.
- **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure.

- [DKW Recruitment Group profile](/demand/nz/brands/dkw-recruitment-group)
- [Hays profile](/demand/nz/brands/hays)
- [All dunedin recruitment agencies in New Zealand](/demand/nz/categories/nz-dunedin-recruitment-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DKW Recruitment Group or Hays?

In August 2026, Hays had more branded searches than DKW Recruitment Group among dunedin recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to DKW Recruitment Group’s 100, and held an 18.8% Share of Search versus DKW Recruitment Group’s 0.46%.

## Cite this page

Brandwave. "DKW Recruitment Group vs Hays: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dkw-recruitment-group-vs-hays

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dkw-recruitment-group-vs-hays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.