---
title: "DK Legal vs Mansfield Law: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, DK Legal or Mansfield Law? Compare estimated monthly branded-search demand and Share of Search inside the Hastings law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dk-legal-vs-mansfield-law"
publisher: "Brandwave"
---

# DK Legal vs Mansfield Law: Which is more popular by branded search in New Zealand?

Which is more popular in search, DK Legal or Mansfield Law? Compare estimated monthly branded-search demand and Share of Search inside the Hastings law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DK Legal and Mansfield Law
- **Competitive set**: Hastings law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **DK Legal Share of Search**: 26.8%
- **Mansfield Law Share of Search**: 1.4%

## Which is more popular in search, DK Legal or Mansfield Law?

- In August 2026, DK Legal had more branded searches than Mansfield Law among hastings law firms in New Zealand. DK Legal was estimated to have 190 branded searches compared to Mansfield Law’s 10, and held a 26.8% Share of Search versus Mansfield Law’s 1.4%.
- DK Legal was ahead of Mansfield Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DK Legal’s estimated Share of Search among hastings law firms in New Zealand moved from 16.7% to 26.8%, and its estimated monthly branded searches moved from 130 to 190.
- Across the 11 months ending August 2026, Mansfield Law’s estimated Share of Search among hastings law firms in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand hastings law firms in August 2026?

- In August 2026, DK Legal gained estimated Share of Search among hastings law firms in New Zealand, from 24.2% to 26.8%.

## Month by month

| Month | DK Legal estimated searches | DK Legal Share of Search | DK Legal rank | Mansfield Law estimated searches | Mansfield Law Share of Search | Mansfield Law rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 130 | 16.7% | 3 | 10 | 1.3% | 5 |
| Nov 2025 | 160 | 17.6% | 3 | 20 | 2.2% | 5 |
| Dec 2025 | 140 | 22.6% | 3 | 10 | 1.6% | 5 |
| Jan 2026 | 160 | 23.2% | 3 | 10 | 1.4% | 5 |
| Feb 2026 | 180 | 23.7% | 3 | 10 | 1.3% | 5 |
| Mar 2026 | 200 | 23.8% | 2 | 20 | 2.4% | 5 |
| Apr 2026 | 160 | 24.2% | 3 | 20 | 3% | 5 |
| May 2026 | 140 | 21.5% | 3 | 10 | 1.5% | 5 |
| Jun 2026 | 160 | 25.4% | 3 | 10 | 1.6% | 5 |
| Jul 2026 | 150 | 24.2% | 3 | 10 | 1.6% | 5 |
| Aug 2026 | 190 | 26.8% | 3 | 10 | 1.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DK Legal’s and Mansfield Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DK Legal**: Measured on the search terms “dk legal”, “dk legal hastings”, “dk legal nz” and “dklegal”, summed into one figure.
- **Mansfield Law**: Measured on the search terms “mansfield law” and “mansfield law hastings”, summed into one figure.

- [DK Legal profile](/demand/nz/brands/dk-legal)
- [Mansfield Law profile](/demand/nz/brands/mansfield-law)
- [All hastings law firms in New Zealand](/demand/nz/locations/hastings/law-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DK Legal or Mansfield Law?

In August 2026, DK Legal had more branded searches than Mansfield Law among hastings law firms in New Zealand. DK Legal was estimated to have 190 branded searches compared to Mansfield Law’s 10, and held a 26.8% Share of Search versus Mansfield Law’s 1.4%.

## Cite this page

Brandwave. "DK Legal vs Mansfield Law: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dk-legal-vs-mansfield-law

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dk-legal-vs-mansfield-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.