--- title: "DK Legal vs Gifford Devine: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DK Legal or Gifford Devine? Compare estimated monthly branded-search demand and Share of Search inside the Hastings law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dk-legal-vs-gifford-devine" publisher: "Brandwave" --- # DK Legal vs Gifford Devine: Which is more popular by branded search in New Zealand? Which is more popular in search, DK Legal or Gifford Devine? Compare estimated monthly branded-search demand and Share of Search inside the Hastings law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DK Legal and Gifford Devine - **Competitive set**: Hastings law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **DK Legal Share of Search**: 26.8% - **Gifford Devine Share of Search**: 39.4% ## Which is more popular in search, DK Legal or Gifford Devine? - In August 2026, Gifford Devine had more branded searches than DK Legal among hastings law firms in New Zealand. Gifford Devine was estimated to have 280 branded searches compared to DK Legal’s 190, and held a 39.4% Share of Search versus DK Legal’s 26.8%. - Gifford Devine was ahead of DK Legal in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DK Legal’s estimated Share of Search among hastings law firms in New Zealand moved from 16.7% to 26.8%, and its estimated monthly branded searches moved from 130 to 190. - Across the 11 months ending August 2026, Gifford Devine’s estimated Share of Search among hastings law firms in New Zealand moved from 48.7% to 39.4%, and its estimated monthly branded searches moved from 380 to 280. ## How did search popularity change for New Zealand hastings law firms in August 2026? - In August 2026, DK Legal gained estimated Share of Search among hastings law firms in New Zealand, from 24.2% to 26.8%. - In August 2026, Gifford Devine lost estimated Share of Search among hastings law firms in New Zealand, from 45.2% to 39.4%. ## Month by month | Month | DK Legal estimated searches | DK Legal Share of Search | DK Legal rank | Gifford Devine estimated searches | Gifford Devine Share of Search | Gifford Devine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 16.7% | 3 | 380 | 48.7% | 1 | | Nov 2025 | 160 | 17.6% | 3 | 390 | 42.9% | 1 | | Dec 2025 | 140 | 22.6% | 3 | 280 | 45.2% | 1 | | Jan 2026 | 160 | 23.2% | 3 | 280 | 40.6% | 1 | | Feb 2026 | 180 | 23.7% | 3 | 350 | 46.1% | 1 | | Mar 2026 | 200 | 23.8% | 2 | 380 | 45.2% | 1 | | Apr 2026 | 160 | 24.2% | 3 | 260 | 39.4% | 1 | | May 2026 | 140 | 21.5% | 3 | 310 | 47.7% | 1 | | Jun 2026 | 160 | 25.4% | 3 | 250 | 39.7% | 1 | | Jul 2026 | 150 | 24.2% | 3 | 280 | 45.2% | 1 | | Aug 2026 | 190 | 26.8% | 3 | 280 | 39.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DK Legal’s and Gifford Devine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DK Legal**: Measured on the search terms “dk legal”, “dk legal hastings”, “dk legal nz” and “dklegal”, summed into one figure. - **Gifford Devine**: Measured on the search terms “gifford devine”, “gifford devine hastings” and “gifford devine nz”, summed into one figure. - [DK Legal profile](/demand/nz/brands/dk-legal) - [Gifford Devine profile](/demand/nz/brands/gifford-devine) - [All hastings law firms in New Zealand](/demand/nz/locations/hastings/law-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DK Legal or Gifford Devine? In August 2026, Gifford Devine had more branded searches than DK Legal among hastings law firms in New Zealand. Gifford Devine was estimated to have 280 branded searches compared to DK Legal’s 190, and held a 39.4% Share of Search versus DK Legal’s 26.8%. ## Cite this page Brandwave. "DK Legal vs Gifford Devine: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dk-legal-vs-gifford-devine This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dk-legal-vs-gifford-devine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.