--- title: "DJI vs Holy Stone: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DJI or Holy Stone? Compare estimated monthly branded-search demand and Share of Search inside the Drone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dji-vs-holy-stone" publisher: "Brandwave" --- # DJI vs Holy Stone: Which is more popular by branded search in New Zealand? Which is more popular in search, DJI or Holy Stone? Compare estimated monthly branded-search demand and Share of Search inside the Drone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DJI and Holy Stone - **Competitive set**: Drone brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **DJI Share of Search**: 99% - **Holy Stone Share of Search**: 0.14% ## Which is more popular in search, DJI or Holy Stone? - In August 2026, DJI had more branded searches than Holy Stone among drone brands in New Zealand. DJI was estimated to have 27.6K branded searches compared to Holy Stone’s 40, and held a 99% Share of Search versus Holy Stone’s 0.14%. - DJI was ahead of Holy Stone in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands in New Zealand held steady at 99%, and its estimated monthly branded searches moved from 23.8K to 27.6K. - Across the 11 months ending August 2026, Holy Stone’s estimated Share of Search among drone brands in New Zealand moved from 0.12% to 0.14%, and its estimated monthly branded searches moved from 30 to 40. ## How did search popularity change for New Zealand drone brands in August 2026? - In August 2026, Holy Stone fell from 4th to 5th among drone brands in New Zealand. - Estimated monthly branded searches for DJI in New Zealand rose 15.9% over 11 measured months, from 23.8K to 27.6K in August 2026. ## Month by month | Month | DJI estimated searches | DJI Share of Search | DJI rank | Holy Stone estimated searches | Holy Stone Share of Search | Holy Stone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.8K | 99% | 1 | 30 | 0.12% | 5 | | Nov 2025 | 28K | 98.9% | 1 | 40 | 0.14% | 5 | | Dec 2025 | 30.1K | 98.6% | 1 | 50 | 0.16% | 5 | | Jan 2026 | 26.5K | 99% | 1 | 10 | 0.04% | 5 | | Feb 2026 | 22.1K | 98.9% | 1 | 20 | 0.09% | 5 | | Mar 2026 | 22.6K | 98.7% | 1 | 20 | 0.09% | 5 | | Apr 2026 | 25.4K | 99.1% | 1 | 20 | 0.08% | 5 | | May 2026 | 23.2K | 98.7% | 1 | 30 | 0.13% | 5 | | Jun 2026 | 25.5K | 99% | 1 | 40 | 0.16% | 5 | | Jul 2026 | 27.6K | 99.1% | 1 | 60 | 0.22% | 4 | | Aug 2026 | 27.6K | 99% | 1 | 40 | 0.14% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DJI’s and Holy Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DJI**: Measured on the search terms “dji”, “dji action camera”, “dji air 3s”, “dji camera”, “dji camera drone”, “dji com”, “dji drone”, “dji fly”, “dji fpv”, “dji gimbal”, “dji mavic 4”, “dji mic”, “dji mic 2”, “dji mini3 pro”, “dji near me”, “dji nz”, “dji online”, “dji osmo”, “dji osmo pocket”, “dji osmo pocket 3” and “dji pocket 3”, summed into one figure. - **Holy Stone**: Measured on the search terms “holy stone camera drone” and “holy stone drone”, summed into one figure. - [DJI profile](/demand/nz/brands/dji) - [Holy Stone profile](/demand/nz/brands/holy-stone) - [All drone brands in New Zealand](/demand/nz/categories/nz-drone-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DJI or Holy Stone? In August 2026, DJI had more branded searches than Holy Stone among drone brands in New Zealand. DJI was estimated to have 27.6K branded searches compared to Holy Stone’s 40, and held a 99% Share of Search versus Holy Stone’s 0.14%. ## Cite this page Brandwave. "DJI vs Holy Stone: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dji-vs-holy-stone This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dji-vs-holy-stone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.