--- title: "DJI vs GoPro: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DJI or GoPro? Compare estimated monthly branded-search demand and Share of Search inside the Action camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dji-vs-gopro" publisher: "Brandwave" --- # DJI vs GoPro: Which is more popular by branded search in New Zealand? Which is more popular in search, DJI or GoPro? Compare estimated monthly branded-search demand and Share of Search inside the Action camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DJI and GoPro - **Competitive set**: Action camera brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **DJI Share of Search**: 49.1% - **GoPro Share of Search**: 28.2% ## Which is more popular in search, DJI or GoPro? - In August 2026, DJI had more branded searches than GoPro among action camera brands in New Zealand. DJI was estimated to have 27.6K branded searches compared to GoPro’s 15.9K, and held a 49.1% Share of Search versus GoPro’s 28.2%. - DJI was ahead of GoPro in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands in New Zealand moved from 46.4% to 49.1%, and its estimated monthly branded searches moved from 23.8K to 27.6K. - Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands in New Zealand moved from 36% to 28.2%, and its estimated monthly branded searches moved from 18.5K to 15.9K. ## How did search popularity change for New Zealand action camera brands in August 2026? - In August 2026, DJI lost estimated Share of Search among action camera brands in New Zealand, from 51.6% to 49.1%. - GoPro’s estimated Share of Search among action camera brands in New Zealand has lost ground for 3 months in a row, from 30.7% to 28.2% in August 2026. ## Month by month | Month | DJI estimated searches | DJI Share of Search | DJI rank | GoPro estimated searches | GoPro Share of Search | GoPro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.8K | 46.4% | 1 | 18.5K | 36% | 2 | | Nov 2025 | 28K | 44.9% | 1 | 22.6K | 36.4% | 2 | | Dec 2025 | 30.1K | 46.4% | 1 | 23.2K | 35.7% | 2 | | Jan 2026 | 26.5K | 46.5% | 1 | 19.4K | 34% | 2 | | Feb 2026 | 22.1K | 47.3% | 1 | 15.7K | 33.5% | 2 | | Mar 2026 | 22.6K | 47.9% | 1 | 15.5K | 33% | 2 | | Apr 2026 | 25.4K | 49.7% | 1 | 14.9K | 29.1% | 2 | | May 2026 | 23.2K | 47.5% | 1 | 15K | 30.7% | 2 | | Jun 2026 | 25.5K | 49.5% | 1 | 15.2K | 29.6% | 2 | | Jul 2026 | 27.6K | 51.6% | 1 | 15.3K | 28.6% | 2 | | Aug 2026 | 27.6K | 49.1% | 1 | 15.9K | 28.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DJI’s and GoPro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DJI**: Measured on the search terms “dji”, “dji action camera”, “dji air 3s”, “dji camera”, “dji camera drone”, “dji com”, “dji drone”, “dji fly”, “dji fpv”, “dji gimbal”, “dji mavic 4”, “dji mic”, “dji mic 2”, “dji mini3 pro”, “dji near me”, “dji nz”, “dji online”, “dji osmo”, “dji osmo pocket”, “dji osmo pocket 3” and “dji pocket 3”, summed into one figure. - **GoPro**: Measured on the search terms “gopro”, “gopro 13”, “gopro 360”, “gopro 4”, “gopro action camera”, “gopro camera”, “gopro chest harness”, “gopro com”, “gopro hero”, “gopro hero 10”, “gopro hero 11”, “gopro hero 13”, “gopro hero 3”, “gopro hero 7”, “gopro hero 9”, “gopro hero12”, “gopro hero5”, “gopro lens”, “gopro max 2”, “gopro mirrorless”, “gopro mounts”, “gopro near me”, “gopro new zealand”, “gopro nz”, “gopro online” and “gopro quik”, summed into one figure. - [DJI profile](/demand/nz/brands/dji) - [GoPro profile](/demand/nz/brands/gopro) - [All action camera brands in New Zealand](/demand/nz/categories/nz-action-camera-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DJI or GoPro? In August 2026, DJI had more branded searches than GoPro among action camera brands in New Zealand. DJI was estimated to have 27.6K branded searches compared to GoPro’s 15.9K, and held a 49.1% Share of Search versus GoPro’s 28.2%. ## Cite this page Brandwave. "DJI vs GoPro: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dji-vs-gopro This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dji-vs-gopro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.