--- title: "djay vs Mixxx: Which is searched more in New Zealand?" description: "Is djay or Mixxx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DJ software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/djay-vs-mixxx" publisher: "Brandwave" --- # djay vs Mixxx: Which is searched more in New Zealand? Is djay or Mixxx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DJ software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: djay and Mixxx - **Competitive set**: DJ software - **Market**: New Zealand - **Month measured**: Sep 2026 - **djay Share of Search**: 3.5% - **Mixxx Share of Search**: 3.5% ## Is djay or Mixxx more popular in search? - In September 2026, djay and Mixxx were level in searches among DJ software in New Zealand, with an estimated 90 branded searches each, at 3.5% of the total each. - djay was ahead of Mixxx in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, djay’s share of searches among DJ software in New Zealand moved from 4.7% to 3.5%, and its estimated monthly branded searches moved from 140 to 90. - Across the 12 months ending September 2026, Mixxx’s share of searches among DJ software in New Zealand moved from 3.7% to 3.5%, and its estimated monthly branded searches moved from 110 to 90. ## Top DJ software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mixxx appeared in all five answers. djay was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. djay was listed before Mixxx in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | rekordbox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Serato | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | VirtualDJ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | djay | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Traktor | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Mixxx | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Engine DJ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about DJ software - Asked ChatGPT "Which DJ software should I use in New Zealand?": 1. rekordbox, 2. Serato, 3. VirtualDJ, 4. djay, 5. Mixxx - Asked ChatGPT "What are the best DJ software brands in New Zealand?": 1. Serato, 2. rekordbox, 3. Traktor, 4. VirtualDJ, 5. djay, 6. Mixxx - Asked ChatGPT "What's the best DJ software in New Zealand for mixing music?": 1. rekordbox, 2. Serato, 3. Mixxx, 4. VirtualDJ, 5. Traktor - Searched Google, AI Overview "best dj software": 1. rekordbox, 2. Serato, 3. djay, 4. Traktor, 5. VirtualDJ, 6. Mixxx - Searched Google, AI Overview "dj mixing software": 1. Serato, 2. VirtualDJ, 3. rekordbox, 4. djay, 5. Traktor, 6. Mixxx Not named in any answer: Engine DJ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand DJ software in September 2026? - Estimated monthly branded searches for djay in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. - Estimated monthly branded searches for Mixxx in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026. ## Month by month | Month | djay estimated searches | djay Share of Search | djay rank | Mixxx estimated searches | Mixxx Share of Search | Mixxx rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 4.7% | 5 | 110 | 3.7% | 6 | | Nov 2025 | 110 | 3.7% | 5 | 90 | 3% | 6 | | Dec 2025 | 110 | 3.8% | 5 | 110 | 3.8% | 6 | | Jan 2026 | 110 | 3.5% | 5 | 90 | 2.9% | 6 | | Feb 2026 | 110 | 4.1% | 5 | 90 | 3.4% | 6 | | Mar 2026 | 140 | 4.4% | 4 | 140 | 4.4% | 5 | | Apr 2026 | 140 | 5% | 4 | 110 | 3.9% | 6 | | May 2026 | 140 | 4.7% | 4 | 110 | 3.7% | 5 | | Jun 2026 | 110 | 4.2% | 4 | 90 | 3.4% | 6 | | Jul 2026 | 90 | 3% | 5 | 70 | 2.3% | 6 | | Aug 2026 | 110 | 3.1% | 4 | 110 | 3.1% | 5 | | Sep 2026 | 90 | 3.5% | 4 | 90 | 3.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using djay’s and Mixxx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **djay**: Measured on the search term “djay”. - **Mixxx**: Measured on the search term “mixxx”. - [djay profile](/demand/nz/brands/djay) - [Mixxx profile](/demand/nz/brands/mixxx) - [All DJ software in New Zealand](/demand/nz/categories/nz-dj-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is djay or Mixxx more popular in search? In September 2026, djay and Mixxx were level in searches among DJ software in New Zealand, with an estimated 90 branded searches each, at 3.5% of the total each. ## Cite this page Brandwave. "djay vs Mixxx: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/djay-vs-mixxx This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/djay-vs-mixxx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.