--- title: "Distinction Hotels vs IHG: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Distinction Hotels or IHG? Compare estimated monthly branded-search demand and Share of Search inside the Hotel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/distinction-hotels-vs-ihg" publisher: "Brandwave" --- # Distinction Hotels vs IHG: Which is more popular by branded search in New Zealand? Which is more popular in search, Distinction Hotels or IHG? Compare estimated monthly branded-search demand and Share of Search inside the Hotel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Distinction Hotels and IHG - **Competitive set**: Hotel chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Distinction Hotels Share of Search**: 5.9% - **IHG Share of Search**: 27.5% ## Which is more popular in search, Distinction Hotels or IHG? - In August 2026, IHG had more branded searches than Distinction Hotels among hotel chains in New Zealand. IHG was estimated to have 26.1K branded searches compared to Distinction Hotels’ 5.6K, and held a 27.5% Share of Search versus Distinction Hotels’ 5.9%. - IHG was ahead of Distinction Hotels in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Distinction Hotels’ estimated Share of Search among hotel chains in New Zealand moved from 4.7% to 5.9%, and its estimated monthly branded searches moved from 4.5K to 5.6K. - Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand moved from 25.9% to 27.5%, and its estimated monthly branded searches moved from 25.1K to 26.1K. ## How did search popularity change for New Zealand hotel chains in August 2026? - In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%. - In August 2026, Distinction Hotels gained estimated Share of Search among hotel chains in New Zealand, from 5.2% to 5.9%. ## Month by month | Month | Distinction Hotels estimated searches | Distinction Hotels Share of Search | Distinction Hotels rank | IHG estimated searches | IHG Share of Search | IHG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 4.7% | 7 | 25.1K | 25.9% | 1 | | Nov 2025 | 4.5K | 4.2% | 7 | 28.1K | 26.2% | 1 | | Dec 2025 | 4.1K | 4% | 7 | 27.2K | 26.3% | 1 | | Jan 2026 | 4.5K | 4% | 7 | 29.5K | 26.2% | 1 | | Feb 2026 | 5.5K | 5.2% | 6 | 28.5K | 27% | 1 | | Mar 2026 | 5.5K | 5.3% | 6 | 28.6K | 27.6% | 1 | | Apr 2026 | 4.7K | 5% | 7 | 22.8K | 24.1% | 1 | | May 2026 | 4.8K | 4.9% | 6 | 24K | 24.9% | 1 | | Jun 2026 | 5K | 5.7% | 6 | 20.5K | 23.1% | 1 | | Jul 2026 | 5.1K | 5.2% | 6 | 25.6K | 26.2% | 1 | | Aug 2026 | 5.6K | 5.9% | 6 | 26.1K | 27.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Distinction Hotels’ and IHG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Distinction Hotels**: Measured on the search terms “distinction hotel”, “distinction hotel auckland”, “distinction hotel chch”, “distinction hotel group”, “distinction hotel nz”, “distinction hotel restaurant” and “the distinction hotel”, summed into one figure. - **IHG**: Measured on the search terms “crowne plaza auckland”, “holiday inn auckland”, “ihg”, “ihg ambassador”, “ihg auckland”, “ihg brands”, “ihg com”, “ihg hotel”, “ihg hotels & resorts”, “ihg membership”, “ihg merlin”, “ihg near me”, “ihg new zealand”, “ihg nz”, “ihg one rewards”, “ihg online”, “ihg plc”, “ihg points”, “ihg rewards”, “ihg sanctuary cove” and “ihg webmail”, summed into one figure. - [Distinction Hotels profile](/demand/nz/brands/distinction-hotels) - [IHG profile](/demand/nz/brands/ihg) - [All hotel chains in New Zealand](/demand/nz/categories/nz-hotel-chains): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Distinction Hotels or IHG? In August 2026, IHG had more branded searches than Distinction Hotels among hotel chains in New Zealand. IHG was estimated to have 26.1K branded searches compared to Distinction Hotels’ 5.6K, and held a 27.5% Share of Search versus Distinction Hotels’ 5.9%. ## Cite this page Brandwave. "Distinction Hotels vs IHG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/distinction-hotels-vs-ihg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/distinction-hotels-vs-ihg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.