--- title: "Distinct Funerals vs J Fraser & Sons: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Distinct Funerals or J Fraser & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/distinct-funerals-vs-j-fraser-sons" publisher: "Brandwave" --- # Distinct Funerals vs J Fraser & Sons: Which is more popular by branded search in New Zealand? Which is more popular in search, Distinct Funerals or J Fraser & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Distinct Funerals and J Fraser & Sons - **Competitive set**: Invercargill funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Distinct Funerals Share of Search**: 27.9% - **J Fraser & Sons Share of Search**: 25.4% ## Which is more popular in search, Distinct Funerals or J Fraser & Sons? - In August 2026, Distinct Funerals had more branded searches than J Fraser & Sons among invercargill funeral directors in New Zealand. Distinct Funerals was estimated to have 680 branded searches compared to J Fraser & Sons’ 620, and held a 27.9% Share of Search versus J Fraser & Sons’ 25.4%. - The lead changed hands 3 times in the 11 months ending August 2026: Distinct Funerals took it in December 2025, J Fraser & Sons took it in January 2026, Distinct Funerals took it in March 2026. - Across the 11 months ending August 2026, Distinct Funerals’ estimated Share of Search among invercargill funeral directors in New Zealand moved from 17.6% to 27.9%, and its estimated monthly branded searches moved from 260 to 680. - Across the 11 months ending August 2026, J Fraser & Sons’ estimated Share of Search among invercargill funeral directors in New Zealand moved from 39.9% to 25.4%, and its estimated monthly branded searches moved from 590 to 620. ## How did search popularity change for New Zealand invercargill funeral directors in August 2026? - In August 2026, Avenal Park Funeral Home overtook J Fraser & Sons to take the highest estimated Share of Search among invercargill funeral directors in New Zealand, at 36.1%. - In August 2026, Distinct Funerals lost estimated Share of Search among invercargill funeral directors in New Zealand, from 34.9% to 27.9%. - In August 2026, J Fraser & Sons lost estimated Share of Search among invercargill funeral directors in New Zealand, from 27% to 25.4%. ## Month by month | Month | Distinct Funerals estimated searches | Distinct Funerals Share of Search | Distinct Funerals rank | J Fraser & Sons estimated searches | J Fraser & Sons Share of Search | J Fraser & Sons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 17.6% | 3 | 590 | 39.9% | 1 | | Nov 2025 | 310 | 17.7% | 3 | 590 | 33.7% | 2 | | Dec 2025 | 590 | 32.6% | 1 | 550 | 30.4% | 2 | | Jan 2026 | 680 | 27.8% | 2 | 970 | 39.6% | 1 | | Feb 2026 | 480 | 30.2% | 2 | 530 | 33.3% | 1 | | Mar 2026 | 700 | 33.8% | 1 | 550 | 26.6% | 2 | | Apr 2026 | 660 | 28.8% | 1 | 590 | 25.8% | 3 | | May 2026 | 700 | 35.5% | 1 | 610 | 31% | 2 | | Jun 2026 | 680 | 38.2% | 1 | 520 | 29.2% | 2 | | Jul 2026 | 660 | 34.9% | 1 | 510 | 27% | 2 | | Aug 2026 | 680 | 27.9% | 2 | 620 | 25.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Distinct Funerals’ and J Fraser & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Distinct Funerals**: Measured on the search terms “distinct funerals” and “distinct funerals invercargill”, summed into one figure. - **J Fraser & Sons**: Measured on the search terms “frasers funerals”, “j fraser & sons”, “j fraser and sons” and “j fraser and sons invercargill”, summed into one figure. - [Distinct Funerals profile](/demand/nz/brands/distinct-funerals) - [J Fraser & Sons profile](/demand/nz/brands/j-fraser-sons) - [All invercargill funeral directors in New Zealand](/demand/nz/locations/invercargill/funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Distinct Funerals or J Fraser & Sons? In August 2026, Distinct Funerals had more branded searches than J Fraser & Sons among invercargill funeral directors in New Zealand. Distinct Funerals was estimated to have 680 branded searches compared to J Fraser & Sons’ 620, and held a 27.9% Share of Search versus J Fraser & Sons’ 25.4%. ## Cite this page Brandwave. "Distinct Funerals vs J Fraser & Sons: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/distinct-funerals-vs-j-fraser-sons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/distinct-funerals-vs-j-fraser-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.