---
title: "Disney+ vs Netflix: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Disney+ or Netflix? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/disney-plus-vs-netflix"
publisher: "Brandwave"
---

# Disney+ vs Netflix: Which is more popular by branded search in New Zealand?

Which is more popular in search, Disney+ or Netflix? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Disney+ and Netflix
- **Competitive set**: TV and streaming services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Disney+ Share of Search**: 10%
- **Netflix Share of Search**: 22.9%

## Which is more popular in search, Disney+ or Netflix?

- In August 2026, Netflix had more branded searches than Disney+ among TV and streaming services in New Zealand. Netflix was estimated to have 289K branded searches compared to Disney+’s 127K, and held a 22.9% Share of Search versus Disney+’s 10%.
- Netflix was ahead of Disney+ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among TV and streaming services in New Zealand moved from 9.1% to 10%, and its estimated monthly branded searches moved from 117K to 127K.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand moved from 26.9% to 22.9%, and its estimated monthly branded searches moved from 344K to 289K.

## How did search popularity change for New Zealand TV and streaming services in August 2026?

- In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.
- In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.

## Month by month

| Month | Disney+ estimated searches | Disney+ Share of Search | Disney+ rank | Netflix estimated searches | Netflix Share of Search | Netflix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 117K | 9.1% | 4 | 344K | 26.9% | 1 |
| Nov 2025 | 103K | 8.6% | 4 | 289K | 24.2% | 2 |
| Dec 2025 | 117K | 10% | 4 | 352K | 30.1% | 1 |
| Jan 2026 | 117K | 9.5% | 4 | 353K | 28.5% | 1 |
| Feb 2026 | 93.4K | 7.8% | 4 | 290K | 24.3% | 1 |
| Mar 2026 | 112K | 8.6% | 4 | 346K | 26.4% | 1 |
| Apr 2026 | 115K | 8.7% | 4 | 291K | 22.1% | 2 |
| May 2026 | 115K | 8.5% | 5 | 292K | 21.7% | 2 |
| Jun 2026 | 118K | 6.5% | 5 | 290K | 15.9% | 2 |
| Jul 2026 | 130K | 8% | 5 | 289K | 17.9% | 2 |
| Aug 2026 | 127K | 10% | 4 | 289K | 22.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Disney+’s and Netflix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Disney+**: Measured on the search terms “Disney Plus”, “disney plus app”, “disney plus nz”, “disney plus plans”, “disney plus subscription”, “disney plus subscription nz”, “Disney+” and “disneyplus”, summed into one figure.
- **Netflix**: Measured on the search terms “Netflix”, “netflix new zealand”, “netflix nz”, “netflix subscribers” and “netflix subscription”, summed into one figure.

- [Disney+ profile](/demand/nz/brands/disney-plus)
- [Netflix profile](/demand/nz/brands/netflix)
- [All TV and streaming services in New Zealand](/demand/nz/categories/nz-tv-and-streaming): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Disney+ or Netflix?

In August 2026, Netflix had more branded searches than Disney+ among TV and streaming services in New Zealand. Netflix was estimated to have 289K branded searches compared to Disney+’s 127K, and held a 22.9% Share of Search versus Disney+’s 10%.

## Cite this page

Brandwave. "Disney+ vs Netflix: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/disney-plus-vs-netflix

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/disney-plus-vs-netflix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.