--- title: "Dish Cult vs First Table: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dish Cult or First Table? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant booking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dish-cult-vs-first-table" publisher: "Brandwave" --- # Dish Cult vs First Table: Which is more popular by branded search in New Zealand? Which is more popular in search, Dish Cult or First Table? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant booking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dish Cult and First Table - **Competitive set**: Restaurant booking platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dish Cult Share of Search**: 0.05% - **First Table Share of Search**: 96.7% ## Which is more popular in search, Dish Cult or First Table? - In August 2026, First Table had more branded searches than Dish Cult among restaurant booking platforms in New Zealand. First Table was estimated to have 82.2K branded searches compared to Dish Cult’s 40, and held a 96.7% Share of Search versus Dish Cult’s 0.05%. - First Table was ahead of Dish Cult in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dish Cult’s estimated Share of Search among restaurant booking platforms in New Zealand moved from 0.12% to 0.05%, and its estimated monthly branded searches moved from 80 to 40. - Across the 11 months ending August 2026, First Table’s estimated Share of Search among restaurant booking platforms in New Zealand moved from 96.4% to 96.7%, and its estimated monthly branded searches moved from 66.3K to 82.2K. ## How did search popularity change for New Zealand restaurant booking platforms in August 2026? - In August 2026, First Table lost estimated Share of Search among restaurant booking platforms in New Zealand, from 97.4% to 96.7%. - Estimated monthly branded searches for Dish Cult in New Zealand fell 50% over 11 measured months, from 80 to 40 in August 2026. ## Month by month | Month | Dish Cult estimated searches | Dish Cult Share of Search | Dish Cult rank | First Table estimated searches | First Table Share of Search | First Table rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 0.12% | 5 | 66.3K | 96.4% | 1 | | Nov 2025 | 50 | 0.07% | 5 | 67.2K | 96.4% | 1 | | Dec 2025 | 70 | 0.1% | 5 | 66.2K | 95.8% | 1 | | Jan 2026 | 70 | 0.08% | 5 | 82.1K | 96.4% | 1 | | Feb 2026 | 90 | 0.11% | 5 | 80.7K | 97% | 1 | | Mar 2026 | 70 | 0.08% | 5 | 80.7K | 96.4% | 1 | | Apr 2026 | 40 | 0.05% | 5 | 80.8K | 96.6% | 1 | | May 2026 | 70 | 0.07% | 5 | 98.6K | 97% | 1 | | Jun 2026 | 40 | 0.05% | 5 | 82.4K | 96.8% | 1 | | Jul 2026 | 40 | 0.04% | 5 | 98.8K | 97.4% | 1 | | Aug 2026 | 40 | 0.05% | 5 | 82.2K | 96.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dish Cult’s and First Table’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dish Cult**: Measured on the search terms “dish cult”, “dishcult” and “dishcult com”, summed into one figure. - **First Table**: Measured on the search terms “book first table”, “first table”, “first table au”, “first table lower hutt”, “first table near me”, “first table nz”, “first table one tree grill”, “first table reservations”, “first table richmond”, “first table sylvia park”, “first table upper hutt”, “first table voucher”, “firsttable”, “firsttable co nz”, “firsttable nz”, “my first table”, “one tree grill first table” and “strawberry fare first table”, summed into one figure. - [Dish Cult profile](/demand/nz/brands/dish-cult) - [First Table profile](/demand/nz/brands/first-table) - [All restaurant booking platforms in New Zealand](/demand/nz/categories/nz-restaurant-booking-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dish Cult or First Table? In August 2026, First Table had more branded searches than Dish Cult among restaurant booking platforms in New Zealand. First Table was estimated to have 82.2K branded searches compared to Dish Cult’s 40, and held a 96.7% Share of Search versus Dish Cult’s 0.05%. ## Cite this page Brandwave. "Dish Cult vs First Table: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dish-cult-vs-first-table This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dish-cult-vs-first-table. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.