--- title: "Discovery Parks vs Tasman Holiday Parks: Which is searched more in New Zealand?" description: "Is Discovery Parks or Tasman Holiday Parks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday park chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/discovery-parks-vs-tasman-holiday-parks" publisher: "Brandwave" --- # Discovery Parks vs Tasman Holiday Parks: Which is searched more in New Zealand? Is Discovery Parks or Tasman Holiday Parks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday park chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Discovery Parks and Tasman Holiday Parks - **Competitive set**: Holiday park chains - **Market**: New Zealand - **Month measured**: Sep 2026 - **Discovery Parks Share of Search**: 0.3% - **Tasman Holiday Parks Share of Search**: 28.7% ## Is Discovery Parks or Tasman Holiday Parks more popular in search? - In September 2026, Tasman Holiday Parks had more branded searches than Discovery Parks among holiday park chains in New Zealand. Tasman Holiday Parks had about 6,600 branded searches, while Discovery Parks had 70. Tasman Holiday Parks made up 28.7% of all holiday park chain searches we track, and Discovery Parks accounted for 0.3%. - Tasman Holiday Parks was ahead of Discovery Parks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Discovery Parks’ share of searches among holiday park chains in New Zealand moved from 0.25% to 0.3%, and its estimated monthly branded searches moved from 80 to 70. - Across the 12 months ending September 2026, Tasman Holiday Parks’ share of searches among holiday park chains in New Zealand moved from 25.2% to 28.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top holiday park chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tasman Holiday Parks appeared in all four answers. Discovery Parks did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TOP 10 Holiday Parks | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Tasman Holiday Parks | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Kiwi Holiday Parks | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Holiday Parks New Zealand | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | NZMCA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Discovery Parks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about holiday park chains - Asked ChatGPT "Which holiday park chain should I book in New Zealand?": 1. TOP 10 Holiday Parks, 2. Tasman Holiday Parks, 3. Kiwi Holiday Parks - Asked ChatGPT "What are the best holiday park chains in New Zealand?": 1. TOP 10 Holiday Parks, 2. Tasman Holiday Parks, 3. Kiwi Holiday Parks, 4. Holiday Parks New Zealand - Asked ChatGPT "What's the best holiday park chain in New Zealand for family camping?": 1. TOP 10 Holiday Parks, 2. Tasman Holiday Parks, 3. Kiwi Holiday Parks - Searched Google, AI Overview "family holiday parks": 1. TOP 10 Holiday Parks, 2. Tasman Holiday Parks Not named in any answer: NZMCA and Discovery Parks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand holiday park chains in September 2026? - In September 2026, Tasman Holiday Parks overtook NZMCA to rank 2nd among holiday park chains in New Zealand, with 28.7% of the searches. - Estimated monthly branded searches for Discovery Parks in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in September 2026. ## Month by month | Month | Discovery Parks estimated searches | Discovery Parks Share of Search | Discovery Parks rank | Tasman Holiday Parks estimated searches | Tasman Holiday Parks Share of Search | Tasman Holiday Parks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 0.25% | 6 | 8.1K | 25.2% | 3 | | Nov 2025 | 70 | 0.2% | 6 | 8.1K | 22.7% | 3 | | Dec 2025 | 70 | 0.16% | 6 | 12.1K | 27% | 2 | | Jan 2026 | 100 | 0.21% | 6 | 12.1K | 26% | 2 | | Feb 2026 | 100 | 0.29% | 6 | 9.9K | 28.6% | 2 | | Mar 2026 | 100 | 0.3% | 6 | 8.1K | 24.4% | 3 | | Apr 2026 | 70 | 0.26% | 6 | 6.6K | 24.8% | 3 | | May 2026 | 90 | 0.43% | 6 | 6.6K | 31.5% | 2 | | Jun 2026 | 60 | 0.35% | 6 | 5.4K | 31.5% | 2 | | Jul 2026 | 70 | 0.35% | 6 | 6.6K | 33.4% | 2 | | Aug 2026 | 60 | 0.37% | 6 | 4.4K | 27% | 3 | | Sep 2026 | 70 | 0.3% | 6 | 6.6K | 28.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Discovery Parks’ and Tasman Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Discovery Parks**: Measured on the search terms “discovery parks” and “perth discovery parks”, summed into one figure. - **Tasman Holiday Parks**: Measured on the search term “tasman holiday parks”. - [Discovery Parks profile](/demand/nz/brands/discovery-parks) - [Tasman Holiday Parks profile](/demand/nz/brands/tasman-holiday-parks) - [All holiday park chains in New Zealand](/demand/nz/categories/nz-holiday-park-chains): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Discovery Parks or Tasman Holiday Parks more popular in search? In September 2026, Tasman Holiday Parks had more branded searches than Discovery Parks among holiday park chains in New Zealand. Tasman Holiday Parks had about 6,600 branded searches, while Discovery Parks had 70. Tasman Holiday Parks made up 28.7% of all holiday park chain searches we track, and Discovery Parks accounted for 0.3%. ## Cite this page Brandwave. "Discovery Parks vs Tasman Holiday Parks: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/discovery-parks-vs-tasman-holiday-parks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/discovery-parks-vs-tasman-holiday-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.