--- title: "Discovery Parks vs NZMCA: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Discovery Parks or NZMCA? Compare estimated monthly branded-search demand and Share of Search inside the Holiday park chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/discovery-parks-vs-nzmca" publisher: "Brandwave" --- # Discovery Parks vs NZMCA: Which is more popular by branded search in New Zealand? Which is more popular in search, Discovery Parks or NZMCA? Compare estimated monthly branded-search demand and Share of Search inside the Holiday park chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Discovery Parks and NZMCA - **Competitive set**: Holiday park chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Discovery Parks Share of Search**: 0.15% - **NZMCA Share of Search**: 14.2% ## Which is more popular in search, Discovery Parks or NZMCA? - In August 2026, NZMCA had more branded searches than Discovery Parks among holiday park chains in New Zealand. NZMCA was estimated to have 5.8K branded searches compared to Discovery Parks’ 60, and held a 14.2% Share of Search versus Discovery Parks’ 0.15%. - NZMCA was ahead of Discovery Parks in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Discovery Parks’ estimated Share of Search among holiday park chains in New Zealand moved from 0.1% to 0.15%, and its estimated monthly branded searches moved from 80 to 60. - Across the 11 months ending August 2026, NZMCA’s estimated Share of Search among holiday park chains in New Zealand moved from 12.8% to 14.2%, and its estimated monthly branded searches moved from 9.8K to 5.8K. ## How did search popularity change for New Zealand holiday park chains in August 2026? - In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%. - Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026. ## Month by month | Month | Discovery Parks estimated searches | Discovery Parks Share of Search | Discovery Parks rank | NZMCA estimated searches | NZMCA Share of Search | NZMCA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 0.1% | 5 | 9.8K | 12.8% | 2 | | Nov 2025 | 70 | 0.07% | 5 | 10.9K | 11.5% | 2 | | Dec 2025 | 70 | 0.06% | 5 | 12.4K | 10.6% | 2 | | Jan 2026 | 100 | 0.08% | 5 | 14.3K | 11.1% | 2 | | Feb 2026 | 100 | 0.1% | 5 | 12.1K | 12% | 2 | | Mar 2026 | 100 | 0.11% | 5 | 12.3K | 13.2% | 2 | | Apr 2026 | 70 | 0.11% | 5 | 9.2K | 14% | 2 | | May 2026 | 90 | 0.2% | 5 | 6.7K | 14.7% | 2 | | Jun 2026 | 60 | 0.18% | 5 | 5.4K | 15.9% | 2 | | Jul 2026 | 70 | 0.16% | 5 | 5.3K | 12.3% | 2 | | Aug 2026 | 60 | 0.15% | 5 | 5.8K | 14.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Discovery Parks’ and NZMCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Discovery Parks**: Measured on the search terms “discovery parks” and “perth discovery parks”, summed into one figure. - **NZMCA**: Measured on the search terms “campsaver nzmca”, “covi nzmca insurance”, “foxton nzmca park”, “gisborne nzmca park”, “kaikoura nzmca park”, “lake tekapo nzmca park”, “new zealand motor caravan association inc nzmca”, “nzmca”, “nzmca camping”, “nzmca discounts”, “nzmca motorhomes for sale”, “nzmca parks”, “nzmca sites”, “nzmca website” and “wireless nation nzmca”, summed into one figure. - [Discovery Parks profile](/demand/nz/brands/discovery-parks) - [NZMCA profile](/demand/nz/brands/nzmca) - [All holiday park chains in New Zealand](/demand/nz/categories/nz-holiday-park-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Discovery Parks or NZMCA? In August 2026, NZMCA had more branded searches than Discovery Parks among holiday park chains in New Zealand. NZMCA was estimated to have 5.8K branded searches compared to Discovery Parks’ 60, and held a 14.2% Share of Search versus Discovery Parks’ 0.15%. ## Cite this page Brandwave. "Discovery Parks vs NZMCA: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/discovery-parks-vs-nzmca This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/discovery-parks-vs-nzmca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.