---
title: "Discovery Parks vs Kiwi Holiday Parks: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Discovery Parks or Kiwi Holiday Parks? Compare estimated monthly branded-search demand and Share of Search inside the Holiday park chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/discovery-parks-vs-kiwi-holiday-parks"
publisher: "Brandwave"
---

# Discovery Parks vs Kiwi Holiday Parks: Which is more popular by branded search in New Zealand?

Which is more popular in search, Discovery Parks or Kiwi Holiday Parks? Compare estimated monthly branded-search demand and Share of Search inside the Holiday park chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Discovery Parks and Kiwi Holiday Parks
- **Competitive set**: Holiday park chains
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Discovery Parks Share of Search**: 0.15%
- **Kiwi Holiday Parks Share of Search**: 0.22%

## Which is more popular in search, Discovery Parks or Kiwi Holiday Parks?

- In August 2026, Kiwi Holiday Parks had more branded searches than Discovery Parks among holiday park chains in New Zealand. Kiwi Holiday Parks was estimated to have 90 branded searches compared to Discovery Parks’ 60, and held a 0.22% Share of Search versus Discovery Parks’ 0.15%.
- Kiwi Holiday Parks was ahead of Discovery Parks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Discovery Parks’ estimated Share of Search among holiday park chains in New Zealand moved from 0.1% to 0.15%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 11 months ending August 2026, Kiwi Holiday Parks’ estimated Share of Search among holiday park chains in New Zealand moved from 0.37% to 0.22%, and its estimated monthly branded searches moved from 280 to 90.

## How did search popularity change for New Zealand holiday park chains in August 2026?

- Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.
- Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

## Month by month

| Month | Discovery Parks estimated searches | Discovery Parks Share of Search | Discovery Parks rank | Kiwi Holiday Parks estimated searches | Kiwi Holiday Parks Share of Search | Kiwi Holiday Parks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 0.1% | 5 | 280 | 0.37% | 4 |
| Nov 2025 | 70 | 0.07% | 5 | 210 | 0.22% | 4 |
| Dec 2025 | 70 | 0.06% | 5 | 400 | 0.34% | 4 |
| Jan 2026 | 100 | 0.08% | 5 | 350 | 0.27% | 4 |
| Feb 2026 | 100 | 0.1% | 5 | 190 | 0.19% | 4 |
| Mar 2026 | 100 | 0.11% | 5 | 290 | 0.31% | 4 |
| Apr 2026 | 70 | 0.11% | 5 | 120 | 0.18% | 4 |
| May 2026 | 90 | 0.2% | 5 | 120 | 0.26% | 4 |
| Jun 2026 | 60 | 0.18% | 5 | 90 | 0.26% | 4 |
| Jul 2026 | 70 | 0.16% | 5 | 120 | 0.28% | 4 |
| Aug 2026 | 60 | 0.15% | 5 | 90 | 0.22% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Discovery Parks’ and Kiwi Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Discovery Parks**: Measured on the search terms “discovery parks” and “perth discovery parks”, summed into one figure.
- **Kiwi Holiday Parks**: Measured on the search terms “kiwi holiday parks”, “kiwi holiday parks nz”, “kiwiholidayparks” and “kiwiholidayparks com”, summed into one figure.

- [Discovery Parks profile](/demand/nz/brands/discovery-parks)
- [Kiwi Holiday Parks profile](/demand/nz/brands/kiwi-holiday-parks)
- [All holiday park chains in New Zealand](/demand/nz/categories/nz-holiday-park-chains): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Discovery Parks or Kiwi Holiday Parks?

In August 2026, Kiwi Holiday Parks had more branded searches than Discovery Parks among holiday park chains in New Zealand. Kiwi Holiday Parks was estimated to have 90 branded searches compared to Discovery Parks’ 60, and held a 0.22% Share of Search versus Discovery Parks’ 0.15%.

## Cite this page

Brandwave. "Discovery Parks vs Kiwi Holiday Parks: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/discovery-parks-vs-kiwi-holiday-parks

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/discovery-parks-vs-kiwi-holiday-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.