--- title: "Discord vs Google Chat: Which is searched more in New Zealand?" description: "Is Discord or Google Chat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Team chat apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/discord-vs-google-chat" publisher: "Brandwave" --- # Discord vs Google Chat: Which is searched more in New Zealand? Is Discord or Google Chat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Team chat apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Discord and Google Chat - **Competitive set**: Team chat apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Discord Share of Search**: 71.6% - **Google Chat Share of Search**: 11.2% ## Is Discord or Google Chat more popular in search? - In September 2026, Discord had more branded searches than Google Chat among team chat apps in New Zealand. Discord had about 118,000 branded searches, while Google Chat had 18,500. Discord made up 71.6% of all team chat app searches we track, and Google Chat accounted for 11.2%. - Discord was ahead of Google Chat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Discord’s share of searches among team chat apps in New Zealand moved from 73.6% to 71.6%, and its estimated monthly branded searches moved from 142K to 118K. - Across the 12 months ending September 2026, Google Chat’s share of searches among team chat apps in New Zealand moved from 9.8% to 11.2%, and its estimated monthly branded searches moved from 18.8K to 18.5K. ## Top team chat apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Chat appeared in all five answers. Discord was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Google Chat was listed before Discord in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Slack | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Teams | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Chat | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Discord | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pumble | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Rocket.Chat | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Workplace | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Zoho Cliq | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about team chat apps - Asked ChatGPT "Which team chat app should I use in New Zealand?": 1. Microsoft Teams, 2. Slack, 3. Google Chat, 4. Discord - Asked ChatGPT "What are the best team chat apps in New Zealand?": 1. Microsoft Teams, 2. Slack, 3. Google Chat, 4. Rocket.Chat, 5. Workplace - Asked ChatGPT "What's the best team chat app in New Zealand for a small team?": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Pumble - Searched Google, AI Overview "best team chat app": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Discord, 5. Pumble - Searched Google, AI Overview "work chat app": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Discord Not named in any answer: Zoho Cliq. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand team chat apps in September 2026? - In September 2026, Discord gained share of searches among team chat apps in New Zealand, from 69.9% to 71.6%. - In September 2026, Google Chat rose from 3rd to 2nd among team chat apps in New Zealand. ## Month by month | Month | Discord estimated searches | Discord Share of Search | Discord rank | Google Chat estimated searches | Google Chat Share of Search | Google Chat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 142K | 73.6% | 1 | 18.8K | 9.8% | 3 | | Nov 2025 | 141K | 76.4% | 1 | 15.4K | 8.3% | 3 | | Dec 2025 | 117K | 79.7% | 1 | 12.7K | 8.6% | 2 | | Jan 2026 | 118K | 76.6% | 1 | 12.8K | 8.3% | 3 | | Feb 2026 | 118K | 70.3% | 1 | 15.3K | 9.1% | 3 | | Mar 2026 | 144K | 67.7% | 1 | 23.1K | 10.8% | 3 | | Apr 2026 | 143K | 76% | 1 | 15.7K | 8.4% | 3 | | May 2026 | 143K | 73.6% | 1 | 18.6K | 9.6% | 3 | | Jun 2026 | 118K | 67.8% | 1 | 22.9K | 13.2% | 2 | | Jul 2026 | 118K | 72.5% | 1 | 15.7K | 9.6% | 3 | | Aug 2026 | 118K | 69.9% | 1 | 18.9K | 11.2% | 3 | | Sep 2026 | 118K | 71.6% | 1 | 18.5K | 11.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Discord’s and Google Chat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Discord**: Measured on the search terms “browser discord”, “dating discord servers”, “desktop discord”, “discord”, “discord desktop site”, “discord link”, “discord me”, “discord servers”, “discord web”, “discord web browser” and “sexting discord”, summed into one figure. - **Google Chat**: Measured on the search terms “google chat”, “google chat app”, “google chat avenue”, “google chat spaces”, “google chat workspace”, “googlechat” and “googlechat app”, summed into one figure. - [Discord profile](/demand/nz/brands/discord) - [Google Chat profile](/demand/nz/brands/google-chat) - [All team chat apps in New Zealand](/demand/nz/categories/nz-team-chat-apps): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Discord or Google Chat more popular in search? In September 2026, Discord had more branded searches than Google Chat among team chat apps in New Zealand. Discord had about 118,000 branded searches, while Google Chat had 18,500. Discord made up 71.6% of all team chat app searches we track, and Google Chat accounted for 11.2%. ## Cite this page Brandwave. "Discord vs Google Chat: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/discord-vs-google-chat This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/discord-vs-google-chat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.