--- title: "Diptyque vs Ecoya: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Diptyque or Ecoya? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/diptyque-vs-ecoya" publisher: "Brandwave" --- # Diptyque vs Ecoya: Which is more popular by branded search in New Zealand? Which is more popular in search, Diptyque or Ecoya? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Diptyque and Ecoya - **Competitive set**: Candle and home fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Diptyque Share of Search**: 15.2% - **Ecoya Share of Search**: 30.4% ## Which is more popular in search, Diptyque or Ecoya? - In August 2026, Ecoya had more branded searches than Diptyque among candle and home fragrance brands in New Zealand. Ecoya was estimated to have 12.5K branded searches compared to Diptyque’s 6.3K, and held a 30.4% Share of Search versus Diptyque’s 15.2%. - Ecoya was ahead of Diptyque in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 12% to 15.2%, and its estimated monthly branded searches moved from 4.7K to 6.3K. - Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 30.3% to 30.4%, and its estimated monthly branded searches moved from 11.8K to 12.5K. ## How did search popularity change for New Zealand candle and home fragrance brands in August 2026? - In August 2026, Diptyque gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 11.4% to 15.2%. - In August 2026, Ecoya lost estimated Share of Search among candle and home fragrance brands in New Zealand, from 45.7% to 30.4%. ## Month by month | Month | Diptyque estimated searches | Diptyque Share of Search | Diptyque rank | Ecoya estimated searches | Ecoya Share of Search | Ecoya rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7K | 12% | 5 | 11.8K | 30.3% | 1 | | Nov 2025 | 5.5K | 6.5% | 5 | 34.8K | 40.5% | 1 | | Dec 2025 | 6.2K | 8.6% | 5 | 25.2K | 35.1% | 1 | | Jan 2026 | 5.1K | 14.9% | 4 | 9.8K | 28.9% | 1 | | Feb 2026 | 4.1K | 13.9% | 4 | 8K | 27.4% | 2 | | Mar 2026 | 4.4K | 12.8% | 4 | 9.8K | 28.9% | 2 | | Apr 2026 | 5.1K | 14.9% | 4 | 10.3K | 30.3% | 1 | | May 2026 | 5.3K | 13.7% | 4 | 11.6K | 29.8% | 1 | | Jun 2026 | 5.5K | 14% | 4 | 11.6K | 29.5% | 1 | | Jul 2026 | 6K | 11.4% | 4 | 24.1K | 45.7% | 1 | | Aug 2026 | 6.3K | 15.2% | 4 | 12.5K | 30.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Diptyque’s and Ecoya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Diptyque**: Measured on the search terms “diptyque”, “diptyque baies candle”, “diptyque candle”, “diptyque diffuser”, “diptyque do son”, “diptyque eau duelle”, “diptyque fleur de peau”, “diptyque leau papier”, “diptyque near me”, “diptyque nz”, “diptyque online”, “diptyque orpheon”, “diptyque orpheon eau de parfum”, “diptyque perfume”, “diptyque philosykos”, “diptyque philosykos parfum”, “diptyque solid perfume”, “diptyque tam dao”, “diptyqueparis com”, “fleur de peau diptyque” and “orpheon diptyque”, summed into one figure. - **Ecoya**: Measured on the search terms “briscoes ecoya”, “ecoya”, “ecoya black friday sale”, “ecoya body care”, “ecoya candle”, “ecoya candles sale”, “ecoya car diffusers”, “ecoya co nz”, “ecoya diffuser”, “ecoya gift set”, “ecoya hand cream”, “ecoya hand wash”, “ecoya lotion”, “ecoya lychee guava”, “ecoya near me”, “ecoya nz”, “ecoya nz sale”, “ecoya online”, “ecoya outlet”, “ecoya reed diffusers” and “ecoya sale”, summed into one figure. - [Diptyque profile](/demand/nz/brands/diptyque) - [Ecoya profile](/demand/nz/brands/ecoya) - [All candle and home fragrance brands in New Zealand](/demand/nz/categories/nz-home-fragrance-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Diptyque or Ecoya? In August 2026, Ecoya had more branded searches than Diptyque among candle and home fragrance brands in New Zealand. Ecoya was estimated to have 12.5K branded searches compared to Diptyque’s 6.3K, and held a 30.4% Share of Search versus Diptyque’s 15.2%. ## Cite this page Brandwave. "Diptyque vs Ecoya: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/diptyque-vs-ecoya This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/diptyque-vs-ecoya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.