---
title: "Dior Beauty vs Maison Francis Kurkdjian: Which is searched more in New Zealand?"
description: "Is Dior Beauty or Maison Francis Kurkdjian more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dior-beauty-vs-maison-francis-kurkdjian"
publisher: "Brandwave"
---

# Dior Beauty vs Maison Francis Kurkdjian: Which is searched more in New Zealand?

Is Dior Beauty or Maison Francis Kurkdjian more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dior Beauty and Maison Francis Kurkdjian
- **Competitive set**: Fragrance brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Dior Beauty Share of Search**: 19%
- **Maison Francis Kurkdjian Share of Search**: 0.75%

## Is Dior Beauty or Maison Francis Kurkdjian more popular in search?

- In September 2026, Dior Beauty had more branded searches than Maison Francis Kurkdjian among fragrance brands in New Zealand. Dior Beauty had about 25,200 branded searches, while Maison Francis Kurkdjian had 1,000. Dior Beauty made up 19% of all fragrance brand searches we track, and Maison Francis Kurkdjian accounted for 0.75%.
- Dior Beauty was ahead of Maison Francis Kurkdjian in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dior Beauty’s share of searches among fragrance brands in New Zealand moved from 16.7% to 19%, and its estimated monthly branded searches moved from 20.4K to 25.2K.
- Across the 12 months ending September 2026, Maison Francis Kurkdjian’s share of searches among fragrance brands in New Zealand moved from 0.72% to 0.75%, and its estimated monthly branded searches moved from 880 to 1K.

## Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dior Beauty was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Maison Francis Kurkdjian was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dior Beauty was listed before Maison Francis Kurkdjian in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dior Beauty | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Chanel | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Tom Ford | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Maison Francis Kurkdjian | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Yves Saint Laurent | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Versace | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Jo Malone | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| Rabanne | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Le Labo | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Carolina Herrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Viktor&Rolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fragrance brands

- Asked ChatGPT "Which fragrance brand should I buy in New Zealand?": 1. Dior Beauty, 2. Versace, 3. Chanel, 4. Jo Malone
- Asked ChatGPT "What are the best fragrance brands in New Zealand?": 1. Dior Beauty, 2. Chanel, 3. Tom Ford, 4. Maison Francis Kurkdjian, 5. Jo Malone, 6. Le Labo
- Asked ChatGPT "What's the best fragrance brand in New Zealand for everyday wear?": 1. Versace
- Searched Google, AI Overview "best fragrance brands": 1. Maison Francis Kurkdjian, 2. Chanel, 3. Dior Beauty, 4. Yves Saint Laurent, 5. Tom Ford, 6. Le Labo, 7. Jo Malone
- Searched Google, AI Overview "perfume brands nz": 1. Tom Ford, 2. Rabanne, 3. Yves Saint Laurent

Not named in any answer: Gucci, Carolina Herrera and Viktor&Rolf.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand fragrance brands in September 2026?

- In September 2026, Yves Saint Laurent overtook Dior Beauty to become the leader among fragrance brands in New Zealand, with 20.1% of the searches.
- In September 2026, Dior Beauty lost share of searches among fragrance brands in New Zealand, from 21% to 19%.
- Estimated monthly branded searches for Maison Francis Kurkdjian in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

## Month by month

| Month | Dior Beauty estimated searches | Dior Beauty Share of Search | Dior Beauty rank | Maison Francis Kurkdjian estimated searches | Maison Francis Kurkdjian Share of Search | Maison Francis Kurkdjian rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.4K | 16.7% | 4 | 880 | 0.72% | 11 |
| Nov 2025 | 24.7K | 17.3% | 3 | 720 | 0.51% | 11 |
| Dec 2025 | 27.8K | 16.9% | 3 | 1K | 0.61% | 11 |
| Jan 2026 | 20.2K | 17.5% | 2 | 720 | 0.63% | 11 |
| Feb 2026 | 17.4K | 17.3% | 2 | 720 | 0.72% | 11 |
| Mar 2026 | 19.4K | 18% | 2 | 720 | 0.67% | 11 |
| Apr 2026 | 20.1K | 18.2% | 2 | 720 | 0.65% | 11 |
| May 2026 | 24.3K | 18.6% | 1 | 720 | 0.55% | 11 |
| Jun 2026 | 20.5K | 16.4% | 3 | 720 | 0.58% | 11 |
| Jul 2026 | 21.1K | 18.2% | 2 | 590 | 0.51% | 11 |
| Aug 2026 | 28.6K | 21% | 1 | 720 | 0.53% | 11 |
| Sep 2026 | 25.2K | 19% | 2 | 1K | 0.75% | 11 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dior Beauty’s and Maison Francis Kurkdjian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dior Beauty**: Measured on the search terms “dior”, “dior backstage”, “dior beauty”, “dior cologne”, “dior foundation”, “dior fragrance”, “dior homme”, “dior homme intense”, “dior jadore perfume”, “dior lipstick”, “dior makeup makeup”, “dior perfume”, “dior sauvage”, “dior sauvage elixir”, “galliano dior” and “miss dior parfum”, summed into one figure.
- **Maison Francis Kurkdjian**: Measured on the search term “maison francis kurkdjian”.

- [Dior Beauty profile](/demand/nz/brands/dior-beauty)
- [Maison Francis Kurkdjian profile](/demand/nz/brands/maison-francis-kurkdjian)
- [All fragrance brands in New Zealand](/demand/nz/categories/nz-fragrance-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dior Beauty or Maison Francis Kurkdjian more popular in search?

In September 2026, Dior Beauty had more branded searches than Maison Francis Kurkdjian among fragrance brands in New Zealand. Dior Beauty had about 25,200 branded searches, while Maison Francis Kurkdjian had 1,000. Dior Beauty made up 19% of all fragrance brand searches we track, and Maison Francis Kurkdjian accounted for 0.75%.

## Cite this page

Brandwave. "Dior Beauty vs Maison Francis Kurkdjian: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dior-beauty-vs-maison-francis-kurkdjian

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dior-beauty-vs-maison-francis-kurkdjian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.