--- title: "Dior Beauty vs Kosas: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dior Beauty or Kosas? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dior-beauty-vs-kosas" publisher: "Brandwave" --- # Dior Beauty vs Kosas: Which is more popular by branded search in New Zealand? Which is more popular in search, Dior Beauty or Kosas? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dior Beauty and Kosas - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dior Beauty Share of Search**: 22.1% - **Kosas Share of Search**: 0.9% ## Which is more popular in search, Dior Beauty or Kosas? - In August 2026, Dior Beauty had more branded searches than Kosas among makeup and cosmetics brands in New Zealand. Dior Beauty was estimated to have 37.4K branded searches compared to Kosas’ 1.5K, and held a 22.1% Share of Search versus Kosas’ 0.9%. - Dior Beauty was ahead of Kosas in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 19% to 22.1%, and its estimated monthly branded searches moved from 29.1K to 37.4K. - Across the 11 months ending August 2026, Kosas’ estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 0.93% to 0.9%, and its estimated monthly branded searches moved from 1.4K to 1.5K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Dior Beauty gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 17.8% to 22.1%. - In August 2026, Kosas rose from 27th to 26th among makeup and cosmetics brands in New Zealand. ## Month by month | Month | Dior Beauty estimated searches | Dior Beauty Share of Search | Dior Beauty rank | Kosas estimated searches | Kosas Share of Search | Kosas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 29.1K | 19% | 1 | 1.4K | 0.93% | 26 | | Nov 2025 | 33.7K | 17.5% | 1 | 1.4K | 0.75% | 26 | | Dec 2025 | 37K | 21.1% | 1 | 1.3K | 0.75% | 26 | | Jan 2026 | 27.6K | 20% | 1 | 1.1K | 0.79% | 28 | | Feb 2026 | 24.3K | 19.3% | 1 | 1K | 0.82% | 28 | | Mar 2026 | 26.3K | 19.4% | 1 | 1.1K | 0.81% | 28 | | Apr 2026 | 27.9K | 20.9% | 1 | 1.2K | 0.87% | 26 | | May 2026 | 34K | 22.4% | 1 | 1.1K | 0.76% | 29 | | Jun 2026 | 30.1K | 20.4% | 1 | 1.2K | 0.79% | 28 | | Jul 2026 | 29.9K | 17.8% | 1 | 1.3K | 0.78% | 27 | | Aug 2026 | 37.4K | 22.1% | 1 | 1.5K | 0.9% | 26 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dior Beauty’s and Kosas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dior Beauty**: Measured on the search terms “dior”, “dior backstage”, “dior beauty”, “dior cologne”, “dior com”, “dior eau de parfum”, “dior foundation”, “dior fragrance”, “dior homme”, “dior homme intense”, “dior jadore perfume”, “dior lipstick”, “dior makeup”, “dior makeup makeup”, “dior makeup nz”, “dior near me”, “dior nz”, “dior online”, “dior perfume”, “dior sauvage”, “dior sauvage eau de toilette”, “dior sauvage elixir”, “galliano dior”, “miss dior blooming bouquet”, “miss dior eau de parfum” and “miss dior parfum”, summed into one figure. - **Kosas**: Measured on the search terms “kosas”, “kosas blush”, “kosas concealer”, “kosas foundation”, “kosas makeup”, “kosas mascara”, “kosas nz”, “kosas powder” and “kosas revealer concealer”, summed into one figure. - [Dior Beauty profile](/demand/nz/brands/dior-beauty) - [Kosas profile](/demand/nz/brands/kosas) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dior Beauty or Kosas? In August 2026, Dior Beauty had more branded searches than Kosas among makeup and cosmetics brands in New Zealand. Dior Beauty was estimated to have 37.4K branded searches compared to Kosas’ 1.5K, and held a 22.1% Share of Search versus Kosas’ 0.9%. ## Cite this page Brandwave. "Dior Beauty vs Kosas: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dior-beauty-vs-kosas This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dior-beauty-vs-kosas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.