--- title: "Dimplex vs Mitsubishi Electric: Which is searched more in New Zealand?" description: "Is Dimplex or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heater and dehumidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dimplex-vs-mitsubishi-electric" publisher: "Brandwave" --- # Dimplex vs Mitsubishi Electric: Which is searched more in New Zealand? Is Dimplex or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heater and dehumidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dimplex and Mitsubishi Electric - **Competitive set**: Heater and dehumidifier brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dimplex Share of Search**: 5% - **Mitsubishi Electric Share of Search**: 0.32% ## Is Dimplex or Mitsubishi Electric more popular in search? - In September 2026, Dimplex had more branded searches than Mitsubishi Electric among heater and dehumidifier brands in New Zealand. Dimplex had about 790 branded searches, while Mitsubishi Electric had 50. Dimplex made up 5% of all heater and dehumidifier brand searches we track, and Mitsubishi Electric accounted for 0.32%. - Dimplex was ahead of Mitsubishi Electric in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dimplex’s share of searches among heater and dehumidifier brands in New Zealand moved from 5.3% to 5%, and its estimated monthly branded searches moved from 720 to 790. - Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among heater and dehumidifier brands in New Zealand moved from 0.22% to 0.32%, and its estimated monthly branded searches moved from 30 to 50. ## Top heater and dehumidifier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mitsubishi Electric was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dimplex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mitsubishi Electric was listed before Dimplex in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Goldair | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | De'Longhi | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Dimplex | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Rinnai | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about heater and dehumidifier brands - Asked ChatGPT "Which heater or dehumidifier brand should I go to in New Zealand?": 1. Mitsubishi Electric, 2. Goldair, 3. De'Longhi, 4. Dimplex - Asked ChatGPT "What are the best heater and dehumidifier brands in New Zealand?": 1. Mitsubishi Electric, 2. De'Longhi, 3. Goldair, 4. Dimplex - Asked ChatGPT "What's the best heater or dehumidifier brand in New Zealand for damp winter rooms?": 1. Mitsubishi Electric, 2. Goldair, 3. De'Longhi - Searched Google, AI Overview "best dehumidifier": named none of the brands we track Not named in any answer: Rinnai. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand heater and dehumidifier brands in September 2026? - In September 2026, Dimplex lost share of searches among heater and dehumidifier brands in New Zealand, from 7.4% to 5%. - Mitsubishi Electric’s share of searches among heater and dehumidifier brands in New Zealand has lost ground for 3 months in a row, from 2.2% to 0.32% in September 2026. ## Month by month | Month | Dimplex estimated searches | Dimplex Share of Search | Dimplex rank | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 5.3% | 4 | 30 | 0.22% | 5 | | Nov 2025 | 450 | 2.6% | 4 | 30 | 0.17% | 5 | | Dec 2025 | 430 | 2.7% | 4 | 50 | 0.31% | 5 | | Jan 2026 | 470 | 3.2% | 4 | 70 | 0.47% | 5 | | Feb 2026 | 470 | 3.5% | 4 | 40 | 0.3% | 5 | | Mar 2026 | 1.1K | 7.3% | 4 | 50 | 0.33% | 5 | | Apr 2026 | 2K | 9% | 4 | 140 | 0.64% | 5 | | May 2026 | 2.1K | 8.7% | 4 | 210 | 0.86% | 5 | | Jun 2026 | 2.3K | 8.8% | 4 | 590 | 2.2% | 5 | | Jul 2026 | 2.3K | 7.7% | 4 | 320 | 1.1% | 5 | | Aug 2026 | 1.8K | 7.4% | 4 | 140 | 0.59% | 5 | | Sep 2026 | 790 | 5% | 4 | 50 | 0.32% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dimplex’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dimplex**: Measured on the search terms “dc dimplex heater”, “dimplex cadiz heater”, “dimplex dehumidifier”, “dimplex eco heater”, “dimplex electric heater”, “dimplex fire”, “dimplex heater”, “dimplex heater oil”, “dimplex heater wall” and “dimplex panel heater”, summed into one figure. - **Mitsubishi Electric**: Measured on the search term “mitsubishi electric dehumidifier”. - [Dimplex profile](/demand/nz/brands/dimplex) - [Mitsubishi Electric profile](/demand/nz/brands/mitsubishi-electric) - [All heater and dehumidifier brands in New Zealand](/demand/nz/categories/nz-heater-and-dehumidifier-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dimplex or Mitsubishi Electric more popular in search? In September 2026, Dimplex had more branded searches than Mitsubishi Electric among heater and dehumidifier brands in New Zealand. Dimplex had about 790 branded searches, while Mitsubishi Electric had 50. Dimplex made up 5% of all heater and dehumidifier brand searches we track, and Mitsubishi Electric accounted for 0.32%. ## Cite this page Brandwave. "Dimplex vs Mitsubishi Electric: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dimplex-vs-mitsubishi-electric This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dimplex-vs-mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.