---
title: "Dimplex vs Goldair: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Dimplex or Goldair? Compare estimated monthly branded-search demand and Share of Search inside the Heater and dehumidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dimplex-vs-goldair"
publisher: "Brandwave"
---

# Dimplex vs Goldair: Which is more popular by branded search in New Zealand?

Which is more popular in search, Dimplex or Goldair? Compare estimated monthly branded-search demand and Share of Search inside the Heater and dehumidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dimplex and Goldair
- **Competitive set**: Heater and dehumidifier brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Dimplex Share of Search**: 10%
- **Goldair Share of Search**: 45%

## Which is more popular in search, Dimplex or Goldair?

- In August 2026, Goldair had more branded searches than Dimplex among heater and dehumidifier brands in New Zealand. Goldair was estimated to have 8.3K branded searches compared to Dimplex’s 1.8K, and held a 45% Share of Search versus Dimplex’s 10%.
- Goldair was ahead of Dimplex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dimplex’s estimated Share of Search among heater and dehumidifier brands in New Zealand moved from 6.1% to 10%, and its estimated monthly branded searches moved from 730 to 1.8K.
- Across the 11 months ending August 2026, Goldair’s estimated Share of Search among heater and dehumidifier brands in New Zealand moved from 36.8% to 45%, and its estimated monthly branded searches moved from 4.4K to 8.3K.

## How did search popularity change for New Zealand heater and dehumidifier brands in August 2026?

- In August 2026, Rinnai overtook Goldair to take the highest estimated Share of Search among heater and dehumidifier brands in New Zealand, at 45%.
- In August 2026, Goldair lost estimated Share of Search among heater and dehumidifier brands in New Zealand, from 50.7% to 45%.
- Estimated monthly branded searches for Dimplex in New Zealand rose 150.7% over 11 measured months, from 730 to 1.8K in August 2026.

## Month by month

| Month | Dimplex estimated searches | Dimplex Share of Search | Dimplex rank | Goldair estimated searches | Goldair Share of Search | Goldair rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 730 | 6.1% | 3 | 4.4K | 36.8% | 2 |
| Nov 2025 | 470 | 2.9% | 3 | 10.2K | 62% | 1 |
| Dec 2025 | 440 | 3.1% | 3 | 8.9K | 62.4% | 1 |
| Jan 2026 | 480 | 3.6% | 3 | 7.3K | 55.4% | 1 |
| Feb 2026 | 480 | 3.9% | 3 | 5.1K | 41.5% | 2 |
| Mar 2026 | 1.1K | 8.7% | 3 | 4.9K | 37.2% | 2 |
| Apr 2026 | 2.1K | 12% | 3 | 7.9K | 46.1% | 1 |
| May 2026 | 2.2K | 11.6% | 3 | 8.6K | 45.8% | 1 |
| Jun 2026 | 2.4K | 12% | 3 | 9.4K | 46.7% | 1 |
| Jul 2026 | 2.4K | 10.5% | 3 | 11.6K | 50.7% | 1 |
| Aug 2026 | 1.8K | 10% | 3 | 8.3K | 45% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dimplex’s and Goldair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dimplex**: Measured on the search terms “dc dimplex heater”, “dimplex alta panel heater”, “dimplex cadiz heater”, “dimplex dehumidifier”, “dimplex eco heater”, “dimplex electric heater”, “dimplex fire”, “dimplex heater”, “dimplex heater oil”, “dimplex heater wall” and “dimplex panel heater”, summed into one figure.
- **Goldair**: Measured on the search terms “cdb goldair”, “fan goldair”, “fan heater goldair”, “goldair”, “goldair bladeless fan”, “goldair bladeless tower fan”, “goldair co nz”, “goldair convector heater”, “goldair convector heater 2000w”, “goldair dehumidifier”, “goldair fan nz”, “goldair heater”, “goldair heater nz”, “goldair micathermic heater”, “goldair near me”, “goldair nz”, “goldair oil heater”, “goldair panel heater”, “goldair platinum”, “goldair platinum heater”, “goldair platinum tower fan”, “goldair tower fan”, “goldair tower heater”, “goldair wall heater” and “goldair whisper quiet fan”, summed into one figure.

- [Dimplex profile](/demand/nz/brands/dimplex)
- [Goldair profile](/demand/nz/brands/goldair)
- [All heater and dehumidifier brands in New Zealand](/demand/nz/categories/nz-heater-and-dehumidifier-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dimplex or Goldair?

In August 2026, Goldair had more branded searches than Dimplex among heater and dehumidifier brands in New Zealand. Goldair was estimated to have 8.3K branded searches compared to Dimplex’s 1.8K, and held a 45% Share of Search versus Dimplex’s 10%.

## Cite this page

Brandwave. "Dimplex vs Goldair: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dimplex-vs-goldair

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dimplex-vs-goldair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
