--- title: "Dimples vs Wallace Cotton: Which is searched more in New Zealand?" description: "Is Dimples or Wallace Cotton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cot sheets brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dimples-baby-vs-wallace-cotton" publisher: "Brandwave" --- # Dimples vs Wallace Cotton: Which is searched more in New Zealand? Is Dimples or Wallace Cotton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cot sheets brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dimples and Wallace Cotton - **Competitive set**: Cot sheets brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dimples Share of Search**: 5.1% - **Wallace Cotton Share of Search**: 64.8% ## Is Dimples or Wallace Cotton more popular in search? - In September 2026, Wallace Cotton had more branded searches than Dimples among cot sheets brands in New Zealand. Wallace Cotton had about 12,600 branded searches, while Dimples had 1,000. Wallace Cotton made up 64.8% of all cot sheets brand searches we track, and Dimples accounted for 5.1%. - Wallace Cotton was ahead of Dimples in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dimples’ share of searches among cot sheets brands in New Zealand moved from 5.5% to 5.1%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Wallace Cotton’s share of searches among cot sheets brands in New Zealand moved from 65.3% to 64.8%, and its estimated monthly branded searches moved from 15.4K to 12.6K. ## Top cot sheets brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dimples was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wallace Cotton was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Wallace Cotton was listed before Dimples in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Babu | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sheet Society | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Wallace Cotton | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Dimples | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nature Baby | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bubba Blue | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Boori | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Sheridan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cot sheets brands - Asked ChatGPT "Which cot sheets brand should I buy in New Zealand?": 1. Babu, 2. Nature Baby - Asked ChatGPT "What are the best cot sheets brands in New Zealand?": 1. Babu, 2. Nature Baby, 3. Sheet Society, 4. Bubba Blue - Asked ChatGPT "What's the best cot sheets brand in New Zealand for a baby cot?": 1. Babu, 2. Dimples, 3. Boori - Searched Google, AI Overview "cot sheets nz": 1. Wallace Cotton, 2. Dimples, 3. Bubba Blue, 4. Sheet Society - Searched Google, AI Overview "fitted cot sheets": 1. Sheet Society, 2. Wallace Cotton, 3. Bubba Blue Not named in any answer: Sheridan and Leander. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cot sheets brands in September 2026? - In September 2026, Dimples lost share of searches among cot sheets brands in New Zealand, from 6.6% to 5.1%. - Wallace Cotton’s share of searches among cot sheets brands in New Zealand has gained ground for 3 months in a row, from 60.1% to 64.8% in September 2026. ## Month by month | Month | Dimples estimated searches | Dimples Share of Search | Dimples rank | Wallace Cotton estimated searches | Wallace Cotton Share of Search | Wallace Cotton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 5.5% | 4 | 15.4K | 65.3% | 1 | | Nov 2025 | 1.6K | 5.4% | 3 | 18.9K | 63.4% | 1 | | Dec 2025 | 1.6K | 6.1% | 3 | 18.8K | 71.6% | 1 | | Jan 2026 | 1.6K | 6.7% | 3 | 15.5K | 65.1% | 1 | | Feb 2026 | 1.3K | 6.7% | 3 | 12.6K | 65.4% | 1 | | Mar 2026 | 1.3K | 6.3% | 3 | 12.7K | 61.7% | 1 | | Apr 2026 | 1.6K | 7.9% | 3 | 12.8K | 63.1% | 1 | | May 2026 | 1.3K | 5.5% | 3 | 15.5K | 65.9% | 1 | | Jun 2026 | 1.6K | 7.5% | 3 | 12.8K | 60.1% | 1 | | Jul 2026 | 1.6K | 7.7% | 3 | 12.6K | 61.2% | 1 | | Aug 2026 | 1.3K | 6.6% | 3 | 12.7K | 64.6% | 1 | | Sep 2026 | 1K | 5.1% | 3 | 12.6K | 64.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dimples’ and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dimples**: Measured on the search term “dimples nz”. - **Wallace Cotton**: Measured on the search terms “wallace cotton”, “wallace cotton bedding”, “wallace cotton bedspreads”, “wallace cotton outlet” and “wallacecotton”, summed into one figure. - [Dimples profile](/demand/nz/brands/dimples-baby) - [Wallace Cotton profile](/demand/nz/brands/wallace-cotton) - [All cot sheets brands in New Zealand](/demand/nz/categories/nz-cot-sheets-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dimples or Wallace Cotton more popular in search? In September 2026, Wallace Cotton had more branded searches than Dimples among cot sheets brands in New Zealand. Wallace Cotton had about 12,600 branded searches, while Dimples had 1,000. Wallace Cotton made up 64.8% of all cot sheets brand searches we track, and Dimples accounted for 5.1%. ## Cite this page Brandwave. "Dimples vs Wallace Cotton: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dimples-baby-vs-wallace-cotton This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dimples-baby-vs-wallace-cotton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.