--- title: "Dimples vs Nature Baby: Which is searched more in New Zealand?" description: "Is Dimples or Nature Baby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cot sheets brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dimples-baby-vs-nature-baby" publisher: "Brandwave" --- # Dimples vs Nature Baby: Which is searched more in New Zealand? Is Dimples or Nature Baby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cot sheets brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dimples and Nature Baby - **Competitive set**: Cot sheets brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dimples Share of Search**: 5.1% - **Nature Baby Share of Search**: 4.5% ## Is Dimples or Nature Baby more popular in search? - In September 2026, Dimples had more branded searches than Nature Baby among cot sheets brands in New Zealand. Dimples had about 1,000 branded searches, while Nature Baby had 880. Dimples made up 5.1% of all cot sheets brand searches we track, and Nature Baby accounted for 4.5%. - Dimples was ahead of Nature Baby in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dimples’ share of searches among cot sheets brands in New Zealand moved from 5.5% to 5.1%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Nature Baby’s share of searches among cot sheets brands in New Zealand moved from 2.5% to 4.5%, and its estimated monthly branded searches moved from 590 to 880. ## Top cot sheets brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dimples was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nature Baby was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dimples and Nature Baby were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Babu | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sheet Society | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Wallace Cotton | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Dimples | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nature Baby | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bubba Blue | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Boori | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Sheridan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cot sheets brands - Asked ChatGPT "Which cot sheets brand should I buy in New Zealand?": 1. Babu, 2. Nature Baby - Asked ChatGPT "What are the best cot sheets brands in New Zealand?": 1. Babu, 2. Nature Baby, 3. Sheet Society, 4. Bubba Blue - Asked ChatGPT "What's the best cot sheets brand in New Zealand for a baby cot?": 1. Babu, 2. Dimples, 3. Boori - Searched Google, AI Overview "cot sheets nz": 1. Wallace Cotton, 2. Dimples, 3. Bubba Blue, 4. Sheet Society - Searched Google, AI Overview "fitted cot sheets": 1. Sheet Society, 2. Wallace Cotton, 3. Bubba Blue Not named in any answer: Sheridan and Leander. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cot sheets brands in September 2026? - In September 2026, Nature Baby gained share of searches among cot sheets brands in New Zealand, from 3% to 4.5%. - In September 2026, Dimples lost share of searches among cot sheets brands in New Zealand, from 6.6% to 5.1%. ## Month by month | Month | Dimples estimated searches | Dimples Share of Search | Dimples rank | Nature Baby estimated searches | Nature Baby Share of Search | Nature Baby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 5.5% | 4 | 590 | 2.5% | 6 | | Nov 2025 | 1.6K | 5.4% | 3 | 1K | 3.3% | 6 | | Dec 2025 | 1.6K | 6.1% | 3 | 480 | 1.8% | 6 | | Jan 2026 | 1.6K | 6.7% | 3 | 880 | 3.7% | 6 | | Feb 2026 | 1.3K | 6.7% | 3 | 880 | 4.6% | 6 | | Mar 2026 | 1.3K | 6.3% | 3 | 720 | 3.5% | 6 | | Apr 2026 | 1.6K | 7.9% | 3 | 720 | 3.6% | 6 | | May 2026 | 1.3K | 5.5% | 3 | 720 | 3.1% | 6 | | Jun 2026 | 1.6K | 7.5% | 3 | 880 | 4.1% | 6 | | Jul 2026 | 1.6K | 7.7% | 3 | 1K | 4.8% | 5 | | Aug 2026 | 1.3K | 6.6% | 3 | 590 | 3% | 6 | | Sep 2026 | 1K | 5.1% | 3 | 880 | 4.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Dimples’ and Nature Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dimples**: Measured on the search term “dimples nz”. - **Nature Baby**: Measured on the search term “naturebaby”. - [Dimples profile](/demand/nz/brands/dimples-baby) - [Nature Baby profile](/demand/nz/brands/nature-baby) - [All cot sheets brands in New Zealand](/demand/nz/categories/nz-cot-sheets-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dimples or Nature Baby more popular in search? In September 2026, Dimples had more branded searches than Nature Baby among cot sheets brands in New Zealand. Dimples had about 1,000 branded searches, while Nature Baby had 880. Dimples made up 5.1% of all cot sheets brand searches we track, and Nature Baby accounted for 4.5%. ## Cite this page Brandwave. "Dimples vs Nature Baby: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dimples-baby-vs-nature-baby This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dimples-baby-vs-nature-baby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.