--- title: "Dimples vs Mokopuna: Which is searched more in New Zealand?" description: "Is Dimples or Mokopuna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby sleepwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dimples-baby-vs-mokopuna" publisher: "Brandwave" --- # Dimples vs Mokopuna: Which is searched more in New Zealand? Is Dimples or Mokopuna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby sleepwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dimples and Mokopuna - **Competitive set**: Baby sleepwear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dimples Share of Search**: 8.6% - **Mokopuna Share of Search**: 0.78% ## Is Dimples or Mokopuna more popular in search? - In September 2026, Dimples had more branded searches than Mokopuna among baby sleepwear brands in New Zealand. Dimples had about 1,000 branded searches, while Mokopuna had 90. Dimples made up 8.6% of all baby sleepwear brand searches we track, and Mokopuna accounted for 0.78%. - Dimples was ahead of Mokopuna in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dimples’ share of searches among baby sleepwear brands in New Zealand moved from 11.8% to 8.6%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Mokopuna’s share of searches among baby sleepwear brands in New Zealand moved from 0.82% to 0.78%, and its estimated monthly branded searches held steady at 90. ## Top baby sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dimples was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mokopuna did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Woolbabe | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Nature Baby | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Dimples | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Love to Dream | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Babu | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | ergoPouch | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Halo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mokopuna | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby sleepwear brands - Asked ChatGPT "Which baby sleepwear brand should I buy in New Zealand?": 1. Woolbabe, 2. Nature Baby, 3. Babu - Asked ChatGPT "What are the best baby sleepwear brands in New Zealand?": 1. Nature Baby, 2. Woolbabe, 3. Dimples, 4. Babu, 5. ergoPouch - Asked ChatGPT "What's the best baby sleepwear brand in New Zealand for a sleeping baby?": 1. Woolbabe, 2. Dimples, 3. ergoPouch, 4. Nature Baby - Searched Google, AI Overview "swaddle wrap nz": 1. Love to Dream, 2. Woolbabe Not named in any answer: Halo and Mokopuna. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby sleepwear brands in September 2026? - In September 2026, Dimples lost share of searches among baby sleepwear brands in New Zealand, from 10.9% to 8.6%. ## Month by month | Month | Dimples estimated searches | Dimples Share of Search | Dimples rank | Mokopuna estimated searches | Mokopuna Share of Search | Mokopuna rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 11.8% | 4 | 90 | 0.82% | 8 | | Nov 2025 | 1.6K | 12.4% | 4 | 90 | 0.7% | 8 | | Dec 2025 | 1.6K | 16.4% | 3 | 70 | 0.72% | 8 | | Jan 2026 | 1.6K | 13.2% | 4 | 110 | 0.91% | 8 | | Feb 2026 | 1.3K | 11.5% | 4 | 110 | 0.97% | 8 | | Mar 2026 | 1.3K | 8.8% | 4 | 160 | 1.1% | 8 | | Apr 2026 | 1.6K | 11.4% | 4 | 160 | 1.1% | 8 | | May 2026 | 1.3K | 8.5% | 4 | 160 | 1.1% | 8 | | Jun 2026 | 1.6K | 12% | 4 | 110 | 0.83% | 8 | | Jul 2026 | 1.6K | 11.7% | 4 | 110 | 0.8% | 8 | | Aug 2026 | 1.3K | 10.9% | 4 | 80 | 0.67% | 8 | | Sep 2026 | 1K | 8.6% | 4 | 90 | 0.78% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Dimples’ and Mokopuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dimples**: Measured on the search term “dimples nz”. - **Mokopuna**: Measured on the search terms “mokopuna merino”, “mokopuna sleeping bag” and “mokopuna swaddle”, summed into one figure. - [Dimples profile](/demand/nz/brands/dimples-baby) - [Mokopuna profile](/demand/nz/brands/mokopuna) - [All baby sleepwear brands in New Zealand](/demand/nz/categories/nz-baby-sleepwear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dimples or Mokopuna more popular in search? In September 2026, Dimples had more branded searches than Mokopuna among baby sleepwear brands in New Zealand. Dimples had about 1,000 branded searches, while Mokopuna had 90. Dimples made up 8.6% of all baby sleepwear brand searches we track, and Mokopuna accounted for 0.78%. ## Cite this page Brandwave. "Dimples vs Mokopuna: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dimples-baby-vs-mokopuna This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dimples-baby-vs-mokopuna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.