--- title: "Dimples vs ergoPouch: Which is searched more in New Zealand?" description: "Is Dimples or ergoPouch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby sleepwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dimples-baby-vs-ergopouch" publisher: "Brandwave" --- # Dimples vs ergoPouch: Which is searched more in New Zealand? Is Dimples or ergoPouch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby sleepwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dimples and ergoPouch - **Competitive set**: Baby sleepwear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dimples Share of Search**: 8.6% - **ergoPouch Share of Search**: 18.2% ## Is Dimples or ergoPouch more popular in search? - In September 2026, ergoPouch had more branded searches than Dimples among baby sleepwear brands in New Zealand. ergoPouch had about 2,110 branded searches, while Dimples had 1,000. ergoPouch made up 18.2% of all baby sleepwear brand searches we track, and Dimples accounted for 8.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Dimples took it in December 2025, ergoPouch took it in January 2026. - Across the 12 months ending September 2026, Dimples’ share of searches among baby sleepwear brands in New Zealand moved from 11.8% to 8.6%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, ergoPouch’s share of searches among baby sleepwear brands in New Zealand moved from 17.3% to 18.2%, and its estimated monthly branded searches moved from 1.9K to 2.1K. ## Top baby sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dimples and ergoPouch were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dimples was listed before ergoPouch in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Woolbabe | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Nature Baby | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Dimples | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Love to Dream | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Babu | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | ergoPouch | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Halo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mokopuna | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby sleepwear brands - Asked ChatGPT "Which baby sleepwear brand should I buy in New Zealand?": 1. Woolbabe, 2. Nature Baby, 3. Babu - Asked ChatGPT "What are the best baby sleepwear brands in New Zealand?": 1. Nature Baby, 2. Woolbabe, 3. Dimples, 4. Babu, 5. ergoPouch - Asked ChatGPT "What's the best baby sleepwear brand in New Zealand for a sleeping baby?": 1. Woolbabe, 2. Dimples, 3. ergoPouch, 4. Nature Baby - Searched Google, AI Overview "swaddle wrap nz": 1. Love to Dream, 2. Woolbabe Not named in any answer: Halo and Mokopuna. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby sleepwear brands in September 2026? - In September 2026, Dimples lost share of searches among baby sleepwear brands in New Zealand, from 10.9% to 8.6%. - In September 2026, ergoPouch lost share of searches among baby sleepwear brands in New Zealand, from 19.6% to 18.2%. ## Month by month | Month | Dimples estimated searches | Dimples Share of Search | Dimples rank | ergoPouch estimated searches | ergoPouch Share of Search | ergoPouch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 11.8% | 4 | 1.9K | 17.3% | 3 | | Nov 2025 | 1.6K | 12.4% | 4 | 1.9K | 14.3% | 3 | | Dec 2025 | 1.6K | 16.4% | 3 | 1.4K | 13.8% | 4 | | Jan 2026 | 1.6K | 13.2% | 4 | 2K | 16.9% | 3 | | Feb 2026 | 1.3K | 11.5% | 4 | 1.9K | 17% | 3 | | Mar 2026 | 1.3K | 8.8% | 4 | 2.9K | 19.3% | 3 | | Apr 2026 | 1.6K | 11.4% | 4 | 2.9K | 20.3% | 3 | | May 2026 | 1.3K | 8.5% | 4 | 2.7K | 18% | 3 | | Jun 2026 | 1.6K | 12% | 4 | 2.4K | 17.7% | 3 | | Jul 2026 | 1.6K | 11.7% | 4 | 2.1K | 15.5% | 3 | | Aug 2026 | 1.3K | 10.9% | 4 | 2.3K | 19.6% | 3 | | Sep 2026 | 1K | 8.6% | 4 | 2.1K | 18.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dimples’ and ergoPouch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dimples**: Measured on the search term “dimples nz”. - **ergoPouch**: Measured on the search terms “cocoon ergopouch”, “ergo pouch”, “ergopouch”, “ergopouch 1 tog”, “ergopouch 2 5”, “ergopouch cocoon swaddle”, “ergopouch sleep sack”, “ergopouch sleep suit”, “ergopouch sleeping bag”, “ergopouch swaddle”, “ergopouch tog” and “ergopouch tuck sheet”, summed into one figure. - [Dimples profile](/demand/nz/brands/dimples-baby) - [ergoPouch profile](/demand/nz/brands/ergopouch) - [All baby sleepwear brands in New Zealand](/demand/nz/categories/nz-baby-sleepwear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dimples or ergoPouch more popular in search? In September 2026, ergoPouch had more branded searches than Dimples among baby sleepwear brands in New Zealand. ergoPouch had about 2,110 branded searches, while Dimples had 1,000. ergoPouch made up 18.2% of all baby sleepwear brand searches we track, and Dimples accounted for 8.6%. ## Cite this page Brandwave. "Dimples vs ergoPouch: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dimples-baby-vs-ergopouch This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dimples-baby-vs-ergopouch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.