--- title: "Dilmah vs Webster’s Tea: Which is more popular in New Zealand?" description: "Is Dilmah or Webster’s Tea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dilmah-vs-websters-tea" publisher: "Brandwave" --- # Dilmah vs Webster’s Tea: Which is more popular in New Zealand? Is Dilmah or Webster’s Tea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dilmah and Webster’s Tea - **Competitive set**: Tea brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Dilmah Share of Search**: 14.7% - **Webster’s Tea Share of Search**: 5.1% ## Is Dilmah or Webster’s Tea more popular in search? - In October 2026, Dilmah had more branded searches than Webster’s Tea among tea brands in New Zealand. Dilmah had about 2,060 branded searches, while Webster’s Tea had 720. Dilmah made up 14.7% of all tea brand searches we track, and Webster’s Tea accounted for 5.1%. - Dilmah was ahead of Webster’s Tea in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Dilmah’s share of searches among tea brands in New Zealand moved from 11% to 14.7%, and its estimated monthly branded searches moved from 1.8K to 2.1K. - Across the 12 months ending October 2026, Webster’s Tea’s share of searches among tea brands in New Zealand moved from 5.3% to 5.1%, and its estimated monthly branded searches moved from 880 to 720. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dilmah was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Webster’s Tea did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zealong | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bell Tea | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tea Total | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dilmah | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Healtheries | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Twinings | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Stir Tea | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | t leaf T | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | T2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pukka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Webster’s Tea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lipton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "Which tea brand should I buy in New Zealand?": 1. Dilmah, 2. Zealong, 3. Bell Tea, 4. Tea Total - Asked ChatGPT "What are the best tea brands in New Zealand?": 1. Zealong, 2. Tea Total, 3. Bell Tea, 4. Dilmah, 5. Stir Tea - Asked ChatGPT "What's the best tea brand in New Zealand for everyday drinking?": 1. Dilmah, 2. Bell Tea, 3. Twinings, 4. Tea Total, 5. Zealong - Searched Google, AI Overview "tea brands nz": 1. Zealong, 2. Bell Tea, 3. Healtheries, 4. Tea Total, 5. t leaf T, 6. Stir Tea - Searched Google, AI Overview "tea nz": 1. Zealong, 2. Tea Total Not named in any answer: T2, Pukka, Webster’s Tea and Lipton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea brands in October 2026? - In October 2026, T2 overtook Dilmah to rank 3rd among tea brands in New Zealand, with 15.3% of the searches. - Estimated monthly branded searches for Dilmah in New Zealand rose 13.8% over 12 measured months, from 1.8K to 2.1K in October 2026. - Estimated monthly branded searches for Webster’s Tea in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026. ## How has branded search for Dilmah and Webster’s Tea changed in New Zealand over the last 12 months? | Month | Dilmah estimated searches | Dilmah Share of Search | Dilmah rank | Webster’s Tea estimated searches | Webster’s Tea Share of Search | Webster’s Tea rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.8K | 11% | 4 | 880 | 5.3% | 6 | | Dec 2025 | 1.6K | 9.6% | 4 | 1K | 5.8% | 6 | | Jan 2026 | 1.9K | 13.2% | 3 | 720 | 5% | 8 | | Feb 2026 | 1.6K | 13.8% | 3 | 590 | 5% | 7 | | Mar 2026 | 1.7K | 12.6% | 4 | 590 | 4.4% | 9 | | Apr 2026 | 1.7K | 12.5% | 4 | 590 | 4.4% | 8 | | May 2026 | 2.1K | 12.3% | 4 | 880 | 5.2% | 7 | | Jun 2026 | 2K | 12.9% | 4 | 720 | 4.5% | 9 | | Jul 2026 | 2.1K | 13.6% | 4 | 720 | 4.7% | 8 | | Aug 2026 | 2.4K | 14.3% | 3 | 880 | 5.3% | 6 | | Sep 2026 | 2.3K | 14.9% | 3 | 720 | 4.7% | 8 | | Oct 2026 | 2.1K | 14.7% | 4 | 720 | 5.1% | 8 | ## How are Dilmah’s and Webster’s Tea’s branded searches counted? Brandwave collects information about searches that people make online using Dilmah’s and Webster’s Tea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dilmah**: Measured on the search terms “ceylon dilmah tea”, “dilmah”, “dilmah breakfast tea”, “dilmah iced tea”, “dilmah lemon tea”, “dilmah tea” and “dilmah tea bags”, summed into one figure. - **Webster’s Tea**: Measured on the search term “websters tea”. - [Dilmah profile](/demand/nz/brands/dilmah) - [Webster’s Tea profile](/demand/nz/brands/websters-tea) - [All tea brands in New Zealand](/demand/nz/categories/nz-tea-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dilmah or Webster’s Tea more popular in search? In October 2026, Dilmah had more branded searches than Webster’s Tea among tea brands in New Zealand. Dilmah had about 2,060 branded searches, while Webster’s Tea had 720. Dilmah made up 14.7% of all tea brand searches we track, and Webster’s Tea accounted for 5.1%. ## Cite this page Brandwave. "Dilmah vs Webster’s Tea: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/dilmah-vs-websters-tea This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dilmah-vs-websters-tea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.