--- title: "Dilmah vs Tea Total: Which is searched more in New Zealand?" description: "Is Dilmah or Tea Total more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dilmah-vs-tea-total" publisher: "Brandwave" --- # Dilmah vs Tea Total: Which is searched more in New Zealand? Is Dilmah or Tea Total more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dilmah and Tea Total - **Competitive set**: Tea brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dilmah Share of Search**: 15.7% - **Tea Total Share of Search**: 16.5% ## Is Dilmah or Tea Total more popular in search? - In September 2026, Tea Total had more branded searches than Dilmah among tea brands in New Zealand. Tea Total had about 2,400 branded searches, while Dilmah had 2,280. Tea Total made up 16.5% of all tea brand searches we track, and Dilmah accounted for 15.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Dilmah took it in February 2026, Tea Total took it in March 2026. - Across the 12 months ending September 2026, Dilmah’s share of searches among tea brands in New Zealand moved from 13% to 15.7%, and its estimated monthly branded searches moved from 1.8K to 2.3K. - Across the 12 months ending September 2026, Tea Total’s share of searches among tea brands in New Zealand moved from 13.6% to 16.5%, and its estimated monthly branded searches moved from 1.9K to 2.4K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tea Total appeared in all five answers. Dilmah was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tea Total was listed before Dilmah in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zealong | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bell Tea | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dilmah | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Tea Total | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Healtheries | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Twinings | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stir Tea | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | T2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pukka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lipton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "Which tea brand should I buy in New Zealand?": 1. Dilmah, 2. Zealong, 3. Bell Tea, 4. Tea Total - Asked ChatGPT "What are the best tea brands in New Zealand?": 1. Zealong, 2. Tea Total, 3. Bell Tea, 4. Dilmah, 5. Stir Tea - Asked ChatGPT "What's the best tea brand in New Zealand for everyday drinking?": 1. Dilmah, 2. Bell Tea, 3. Twinings, 4. Tea Total, 5. Zealong - Searched Google, AI Overview "tea brands nz": 1. Zealong, 2. Bell Tea, 3. Healtheries, 4. Tea Total, 5. Stir Tea - Searched Google, AI Overview "tea nz": 1. Zealong, 2. Tea Total Not named in any answer: T2, Pukka and Lipton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea brands in September 2026? - In September 2026, Dilmah gained share of searches among tea brands in New Zealand, from 15.1% to 15.7%. - In September 2026, Tea Total lost share of searches among tea brands in New Zealand, from 18.6% to 16.5%. ## Month by month | Month | Dilmah estimated searches | Dilmah Share of Search | Dilmah rank | Tea Total estimated searches | Tea Total Share of Search | Tea Total rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 13% | 4 | 1.9K | 13.6% | 3 | | Nov 2025 | 1.8K | 11.8% | 4 | 2.4K | 15.6% | 3 | | Dec 2025 | 1.6K | 10.3% | 4 | 2.4K | 15% | 2 | | Jan 2026 | 1.9K | 14% | 3 | 1.9K | 14% | 4 | | Feb 2026 | 1.6K | 14.5% | 3 | 1.6K | 14.3% | 4 | | Mar 2026 | 1.7K | 13.1% | 4 | 1.9K | 14.9% | 3 | | Apr 2026 | 1.7K | 13.1% | 4 | 2.4K | 18.8% | 2 | | May 2026 | 2.1K | 13% | 4 | 3.6K | 22.6% | 1 | | Jun 2026 | 2K | 13.5% | 4 | 2.9K | 19.1% | 1 | | Jul 2026 | 2.1K | 14.3% | 4 | 2.9K | 19.9% | 1 | | Aug 2026 | 2.4K | 15.1% | 3 | 2.9K | 18.6% | 2 | | Sep 2026 | 2.3K | 15.7% | 3 | 2.4K | 16.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dilmah’s and Tea Total’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dilmah**: Measured on the search terms “ceylon dilmah tea”, “dilmah”, “dilmah breakfast tea”, “dilmah iced tea”, “dilmah lemon tea”, “dilmah tea” and “dilmah tea bags”, summed into one figure. - **Tea Total**: Measured on the search term “tea total”. - [Dilmah profile](/demand/nz/brands/dilmah) - [Tea Total profile](/demand/nz/brands/tea-total) - [All tea brands in New Zealand](/demand/nz/categories/nz-tea-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dilmah or Tea Total more popular in search? In September 2026, Tea Total had more branded searches than Dilmah among tea brands in New Zealand. Tea Total had about 2,400 branded searches, while Dilmah had 2,280. Tea Total made up 16.5% of all tea brand searches we track, and Dilmah accounted for 15.7%. ## Cite this page Brandwave. "Dilmah vs Tea Total: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dilmah-vs-tea-total This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dilmah-vs-tea-total. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.