--- title: "Dilmah vs T2: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dilmah or T2? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dilmah-vs-t2" publisher: "Brandwave" --- # Dilmah vs T2: Which is more popular by branded search in New Zealand? Which is more popular in search, Dilmah or T2? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dilmah and T2 - **Competitive set**: Tea brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dilmah Share of Search**: 18.9% - **T2 Share of Search**: 20.5% ## Which is more popular in search, Dilmah or T2? - In August 2026, T2 had more branded searches than Dilmah among tea brands in New Zealand. T2 was estimated to have 3.6K branded searches compared to Dilmah’s 3.3K, and held a 20.5% Share of Search versus Dilmah’s 18.9%. - T2 was ahead of Dilmah in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands in New Zealand moved from 16.9% to 18.9%, and its estimated monthly branded searches moved from 2.5K to 3.3K. - Across the 11 months ending August 2026, T2’s estimated Share of Search among tea brands in New Zealand moved from 29.7% to 20.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## How did search popularity change for New Zealand tea brands in August 2026? - In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%. - Estimated monthly branded searches for T2 in New Zealand fell 18.6% over 11 measured months, from 4.4K to 3.6K in August 2026. ## Month by month | Month | Dilmah estimated searches | Dilmah Share of Search | Dilmah rank | T2 estimated searches | T2 Share of Search | T2 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 16.9% | 3 | 4.4K | 29.7% | 1 | | Nov 2025 | 2.7K | 16.4% | 3 | 6.6K | 40% | 1 | | Dec 2025 | 2.3K | 13.4% | 3 | 8.7K | 49.7% | 1 | | Jan 2026 | 2.6K | 17.8% | 3 | 4.2K | 28.6% | 1 | | Feb 2026 | 2.4K | 18.6% | 3 | 3.2K | 25.3% | 2 | | Mar 2026 | 2.4K | 16.3% | 3 | 3.6K | 24.5% | 2 | | Apr 2026 | 2.5K | 17.3% | 3 | 3.5K | 24.6% | 2 | | May 2026 | 3.1K | 18.7% | 3 | 3.7K | 22.3% | 2 | | Jun 2026 | 3K | 17.6% | 3 | 4K | 23% | 2 | | Jul 2026 | 3K | 18.2% | 3 | 3.4K | 20.4% | 2 | | Aug 2026 | 3.3K | 18.9% | 3 | 3.6K | 20.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dilmah’s and T2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dilmah**: Measured on the search terms “ceylon dilmah tea”, “dilmah”, “dilmah black tea”, “dilmah breakfast tea”, “dilmah earl gray”, “dilmah extra strength tea”, “dilmah green tea”, “dilmah iced tea”, “dilmah jasmine green tea”, “dilmah lemon tea”, “dilmah loose leaf tea”, “dilmah near me”, “dilmah new zealand”, “dilmah nz”, “dilmah online”, “dilmah premium ceylon”, “dilmah premium tea bags”, “dilmah tea”, “dilmah tea bags” and “dilmahtea com”, summed into one figure. - **T2**: Measured on the search terms “peppermint tea t2”, “sleep tea t2”, “t2 earl grey tea”, “t2 french earl grey tea”, “t2 green tea”, “t2 iced tea”, “t2 tea”, “t2 tea bags”, “t2 tea cups”, “t2 tea locations”, “t2 tea near me”, “t2 tea pots”, “t2 tea queen st”, “t2 tea shop” and “t2 tummy tea”, summed into one figure. - [Dilmah profile](/demand/nz/brands/dilmah) - [T2 profile](/demand/nz/brands/t2) - [All tea brands in New Zealand](/demand/nz/categories/nz-tea-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dilmah or T2? In August 2026, T2 had more branded searches than Dilmah among tea brands in New Zealand. T2 was estimated to have 3.6K branded searches compared to Dilmah’s 3.3K, and held a 20.5% Share of Search versus Dilmah’s 18.9%. ## Cite this page Brandwave. "Dilmah vs T2: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dilmah-vs-t2 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dilmah-vs-t2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.