--- title: "DigitalOcean vs Microsoft Azure: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DigitalOcean or Microsoft Azure? Compare estimated monthly branded-search demand and Share of Search inside the Cloud computing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/digitalocean-vs-microsoft-azure" publisher: "Brandwave" --- # DigitalOcean vs Microsoft Azure: Which is more popular by branded search in New Zealand? Which is more popular in search, DigitalOcean or Microsoft Azure? Compare estimated monthly branded-search demand and Share of Search inside the Cloud computing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DigitalOcean and Microsoft Azure - **Competitive set**: Cloud computing platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **DigitalOcean Share of Search**: 4.7% - **Microsoft Azure Share of Search**: 38.6% ## Which is more popular in search, DigitalOcean or Microsoft Azure? - In August 2026, Microsoft Azure had more branded searches than DigitalOcean among cloud computing platforms in New Zealand. Microsoft Azure was estimated to have 11K branded searches compared to DigitalOcean’s 1.3K, and held a 38.6% Share of Search versus DigitalOcean’s 4.7%. - Microsoft Azure was ahead of DigitalOcean in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud computing platforms in New Zealand moved from 3.3% to 4.7%, and its estimated monthly branded searches held steady at 1.3K. - Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms in New Zealand moved from 27.8% to 38.6%, and its estimated monthly branded searches moved from 11.3K to 11K. ## How did search popularity change for New Zealand cloud computing platforms in August 2026? - In August 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms in New Zealand, from 39.2% to 38.6%. ## Month by month | Month | DigitalOcean estimated searches | DigitalOcean Share of Search | DigitalOcean rank | Microsoft Azure estimated searches | Microsoft Azure Share of Search | Microsoft Azure rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 3.3% | 4 | 11.3K | 27.8% | 2 | | Nov 2025 | 1.1K | 4.1% | 4 | 10K | 39.4% | 1 | | Dec 2025 | 1K | 5.5% | 4 | 6.7K | 35.7% | 1 | | Jan 2026 | 1.3K | 5.7% | 4 | 9.2K | 39.2% | 1 | | Feb 2026 | 1.3K | 5.4% | 4 | 8.9K | 36.2% | 1 | | Mar 2026 | 1.6K | 5.5% | 4 | 10.7K | 35.9% | 1 | | Apr 2026 | 1.4K | 5.1% | 4 | 10.2K | 38.4% | 1 | | May 2026 | 1.7K | 5.8% | 4 | 10.9K | 38.4% | 1 | | Jun 2026 | 1.4K | 4.8% | 4 | 11.9K | 42.3% | 1 | | Jul 2026 | 1.4K | 4.9% | 4 | 10.8K | 39.2% | 1 | | Aug 2026 | 1.3K | 4.7% | 4 | 11K | 38.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DigitalOcean’s and Microsoft Azure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DigitalOcean**: Measured on the search terms “digitalocean”, “digitalocean cloud”, “digitalocean com”, “digitalocean console”, “digitalocean hosting” and “digitalocean nz”, summed into one figure. - **Microsoft Azure**: Measured on the search terms “azure”, “azure active directory”, “azure ad”, “azure artificial intelligence”, “azure cost”, “azure data studio”, “azure devops”, “azure microsoft com”, “azure migration”, “azure openai”, “azure portal”, “azure portal com”, “azure vm”, “azure vm cost”, “microsoft azure cloud”, “microsoft azure console”, “microsoft azure hosting”, “microsoft azure near me”, “microsoft azure new zealand”, “microsoft azure nz”, “microsoft azure online” and “ms azure portal”, summed into one figure. - [DigitalOcean profile](/demand/nz/brands/digitalocean) - [Microsoft Azure profile](/demand/nz/brands/microsoft-azure) - [All cloud computing platforms in New Zealand](/demand/nz/categories/nz-cloud-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DigitalOcean or Microsoft Azure? In August 2026, Microsoft Azure had more branded searches than DigitalOcean among cloud computing platforms in New Zealand. Microsoft Azure was estimated to have 11K branded searches compared to DigitalOcean’s 1.3K, and held a 38.6% Share of Search versus DigitalOcean’s 4.7%. ## Cite this page Brandwave. "DigitalOcean vs Microsoft Azure: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/digitalocean-vs-microsoft-azure This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/digitalocean-vs-microsoft-azure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.