--- title: "Digital Stream vs Likeable Lab: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Digital Stream or Likeable Lab? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/digital-stream-vs-likeable-lab" publisher: "Brandwave" --- # Digital Stream vs Likeable Lab: Which is more popular by branded search in New Zealand? Which is more popular in search, Digital Stream or Likeable Lab? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Digital Stream and Likeable Lab - **Competitive set**: Hamilton digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Digital Stream Share of Search**: 12.5% - **Likeable Lab Share of Search**: 25% ## Which is more popular in search, Digital Stream or Likeable Lab? - In August 2026, Likeable Lab had more branded searches than Digital Stream among hamilton digital marketing agencies in New Zealand. Likeable Lab was estimated to have 200 branded searches compared to Digital Stream’s 100, and held a 25% Share of Search versus Digital Stream’s 12.5%. - Likeable Lab was ahead of Digital Stream in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Digital Stream’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 9.4% to 12.5%, and its estimated monthly branded searches moved from 80 to 100. - Across the 11 months ending August 2026, Likeable Lab’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 35.3% to 25%, and its estimated monthly branded searches moved from 300 to 200. ## How did search popularity change for New Zealand hamilton digital marketing agencies in August 2026? - In August 2026, Likeable Lab gained estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 21.6% to 25%. - In August 2026, Digital Stream lost estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 14.9% to 12.5%. ## Month by month | Month | Digital Stream estimated searches | Digital Stream Share of Search | Digital Stream rank | Likeable Lab estimated searches | Likeable Lab Share of Search | Likeable Lab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 9.4% | 3 | 300 | 35.3% | 2 | | Nov 2025 | 60 | 7.9% | 3 | 230 | 30.3% | 2 | | Dec 2025 | 40 | 6% | 3 | 170 | 25.4% | 2 | | Jan 2026 | 50 | 9.4% | 3 | 230 | 43.4% | 1 | | Feb 2026 | 80 | 9.5% | 3 | 290 | 34.5% | 2 | | Mar 2026 | 90 | 10.3% | 3 | 340 | 39.1% | 1 | | Apr 2026 | 90 | 8.9% | 3 | 240 | 23.8% | 2 | | May 2026 | 60 | 4.9% | 3 | 200 | 16.4% | 2 | | Jun 2026 | 70 | 6.4% | 3 | 440 | 40.4% | 2 | | Jul 2026 | 110 | 14.9% | 3 | 160 | 21.6% | 2 | | Aug 2026 | 100 | 12.5% | 3 | 200 | 25% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Digital Stream’s and Likeable Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Digital Stream**: Measured on the search terms “digital stream”, “digital stream hamilton”, “digital stream nz”, “digitalstream” and “digitalstream.co.nz”, summed into one figure. - **Likeable Lab**: Measured on the search terms “likeable lab”, “likeable lab hamilton” and “likeable lab tauranga”, summed into one figure. - [Digital Stream profile](/demand/nz/brands/digital-stream) - [Likeable Lab profile](/demand/nz/brands/likeable-lab) - [All hamilton digital marketing agencies in New Zealand](/demand/nz/categories/nz-hamilton-digital-marketing-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Digital Stream or Likeable Lab? In August 2026, Likeable Lab had more branded searches than Digital Stream among hamilton digital marketing agencies in New Zealand. Likeable Lab was estimated to have 200 branded searches compared to Digital Stream’s 100, and held a 25% Share of Search versus Digital Stream’s 12.5%. ## Cite this page Brandwave. "Digital Stream vs Likeable Lab: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/digital-stream-vs-likeable-lab This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/digital-stream-vs-likeable-lab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.