--- title: "Digital Pie vs Likeable Lab: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Digital Pie or Likeable Lab? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/digital-pie-vs-likeable-lab" publisher: "Brandwave" --- # Digital Pie vs Likeable Lab: Which is more popular by branded search in New Zealand? Which is more popular in search, Digital Pie or Likeable Lab? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Digital Pie and Likeable Lab - **Competitive set**: Tauranga digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Digital Pie Share of Search**: 21.7% - **Likeable Lab Share of Search**: 29% ## Which is more popular in search, Digital Pie or Likeable Lab? - In August 2026, Likeable Lab had more branded searches than Digital Pie among tauranga digital marketing agencies in New Zealand. Likeable Lab was estimated to have 200 branded searches compared to Digital Pie’s 150, and held a 29% Share of Search versus Digital Pie’s 21.7%. - Likeable Lab was ahead of Digital Pie in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Digital Pie’s estimated Share of Search among tauranga digital marketing agencies in New Zealand moved from 31.4% to 21.7%, and its estimated monthly branded searches moved from 270 to 150. - Across the 11 months ending August 2026, Likeable Lab’s estimated Share of Search among tauranga digital marketing agencies in New Zealand moved from 34.9% to 29%, and its estimated monthly branded searches moved from 300 to 200. ## How did search popularity change for New Zealand tauranga digital marketing agencies in August 2026? - Estimated monthly branded searches for Digital Pie in New Zealand fell 44.4% over 11 measured months, from 270 to 150 in August 2026. - Estimated monthly branded searches for Likeable Lab in New Zealand fell 33.3% over 11 measured months, from 300 to 200 in August 2026. ## Month by month | Month | Digital Pie estimated searches | Digital Pie Share of Search | Digital Pie rank | Likeable Lab estimated searches | Likeable Lab Share of Search | Likeable Lab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 270 | 31.4% | 3 | 300 | 34.9% | 1 | | Nov 2025 | 220 | 34.4% | 2 | 230 | 35.9% | 1 | | Dec 2025 | 150 | 32.6% | 2 | 170 | 37% | 1 | | Jan 2026 | 150 | 24.6% | 3 | 230 | 37.7% | 2 | | Feb 2026 | 230 | 30.7% | 3 | 290 | 38.7% | 1 | | Mar 2026 | 220 | 24.4% | 3 | 340 | 37.8% | 2 | | Apr 2026 | 100 | 17.9% | 3 | 240 | 42.9% | 1 | | May 2026 | 120 | 23.1% | 3 | 200 | 38.5% | 1 | | Jun 2026 | 120 | 15.2% | 3 | 440 | 55.7% | 1 | | Jul 2026 | 120 | 21.4% | 3 | 160 | 28.6% | 2 | | Aug 2026 | 150 | 21.7% | 3 | 200 | 29% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Digital Pie’s and Likeable Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Digital Pie**: Measured on the search terms “digital pie”, “digital pie tauranga” and “digitalpie”, summed into one figure. - **Likeable Lab**: Measured on the search terms “likeable lab”, “likeable lab hamilton” and “likeable lab tauranga”, summed into one figure. - [Digital Pie profile](/demand/nz/brands/digital-pie) - [Likeable Lab profile](/demand/nz/brands/likeable-lab) - [All tauranga digital marketing agencies in New Zealand](/demand/nz/categories/nz-tauranga-digital-marketing-agencies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Digital Pie or Likeable Lab? In August 2026, Likeable Lab had more branded searches than Digital Pie among tauranga digital marketing agencies in New Zealand. Likeable Lab was estimated to have 200 branded searches compared to Digital Pie’s 150, and held a 29% Share of Search versus Digital Pie’s 21.7%. ## Cite this page Brandwave. "Digital Pie vs Likeable Lab: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/digital-pie-vs-likeable-lab This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/digital-pie-vs-likeable-lab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.