--- title: "Digital Influence vs Ridiculous Digital: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Digital Influence or Ridiculous Digital? Compare estimated monthly branded-search demand and Share of Search inside the Performance and Digital Marketing Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/digital-influence-vs-ridiculous-digital" publisher: "Brandwave" --- # Digital Influence vs Ridiculous Digital: Which is more popular by branded search in New Zealand? Which is more popular in search, Digital Influence or Ridiculous Digital? Compare estimated monthly branded-search demand and Share of Search inside the Performance and Digital Marketing Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Digital Influence and Ridiculous Digital - **Competitive set**: Performance and Digital Marketing Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Digital Influence Share of Search**: 13.2% - **Ridiculous Digital Share of Search**: 3.7% ## Which is more popular in search, Digital Influence or Ridiculous Digital? - In August 2026, Digital Influence had more branded searches than Ridiculous Digital among performance and digital marketing agencies in New Zealand. Digital Influence was estimated to have 390 branded searches compared to Ridiculous Digital’s 110, and held a 13.2% Share of Search versus Ridiculous Digital’s 3.7%. - The lead changed hands 2 times in the 11 months ending August 2026: Ridiculous Digital took it in December 2025, Digital Influence took it in January 2026. - Across the 11 months ending August 2026, Digital Influence’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 6.8% to 13.2%, and its estimated monthly branded searches moved from 210 to 390. - Across the 11 months ending August 2026, Ridiculous Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 2.9% to 3.7%, and its estimated monthly branded searches moved from 90 to 110. ## How did search popularity change for New Zealand performance and digital marketing agencies in August 2026? - In August 2026, Digital Influence overtook Sprocket Digital to rank 2nd among performance and digital marketing agencies in New Zealand, at 13.2%. - In August 2026, Aro Digital overtook Ridiculous Digital to rank 7th among performance and digital marketing agencies in New Zealand, at 5.1%. - In August 2026, Traction Marketing overtook Ridiculous Digital to rank 8th among performance and digital marketing agencies in New Zealand, at 4.7%. - In August 2026, Ridiculous Digital lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 4.9% to 3.7%. ## Month by month | Month | Digital Influence estimated searches | Digital Influence Share of Search | Digital Influence rank | Ridiculous Digital estimated searches | Ridiculous Digital Share of Search | Ridiculous Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 6.8% | 5 | 90 | 2.9% | 11 | | Nov 2025 | 260 | 8.5% | 4 | 140 | 4.6% | 9 | | Dec 2025 | 140 | 6.1% | 8 | 210 | 9.1% | 5 | | Jan 2026 | 210 | 7.9% | 6 | 140 | 5.2% | 8 | | Feb 2026 | 260 | 6.5% | 6 | 260 | 6.5% | 7 | | Mar 2026 | 390 | 8.2% | 4 | 210 | 4.4% | 11 | | Apr 2026 | 320 | 9.7% | 4 | 90 | 2.7% | 12 | | May 2026 | 390 | 9.8% | 4 | 90 | 2.3% | 12 | | Jun 2026 | 320 | 8.2% | 5 | 110 | 2.8% | 9 | | Jul 2026 | 320 | 11.2% | 5 | 140 | 4.9% | 7 | | Aug 2026 | 390 | 13.2% | 2 | 110 | 3.7% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Digital Influence’s and Ridiculous Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Digital Influence**: Measured on the search term “Digital Influence”. - **Ridiculous Digital**: Measured on the search term “Ridiculous Digital”. - [Digital Influence profile](/demand/nz/brands/digital-influence) - [Ridiculous Digital profile](/demand/nz/brands/ridiculous-digital) - [All performance and digital marketing agencies in New Zealand](/demand/nz/categories/performance-digital-marketing-agencies): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Digital Influence or Ridiculous Digital? In August 2026, Digital Influence had more branded searches than Ridiculous Digital among performance and digital marketing agencies in New Zealand. Digital Influence was estimated to have 390 branded searches compared to Ridiculous Digital’s 110, and held a 13.2% Share of Search versus Ridiculous Digital’s 3.7%. ## Cite this page Brandwave. "Digital Influence vs Ridiculous Digital: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/digital-influence-vs-ridiculous-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/digital-influence-vs-ridiculous-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.