--- title: "DiDi vs Uber: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DiDi or Uber? Compare estimated monthly branded-search demand and Share of Search inside the Ride-hailing apps and taxis set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/didi-vs-uber" publisher: "Brandwave" --- # DiDi vs Uber: Which is more popular by branded search in New Zealand? Which is more popular in search, DiDi or Uber? Compare estimated monthly branded-search demand and Share of Search inside the Ride-hailing apps and taxis set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DiDi and Uber - **Competitive set**: Ride-hailing apps and taxis - **Market**: New Zealand - **Month measured**: Aug 2026 - **DiDi Share of Search**: 19.7% - **Uber Share of Search**: 63.4% ## Which is more popular in search, DiDi or Uber? - In August 2026, Uber had more branded searches than DiDi among ride-hailing apps and taxis in New Zealand. Uber was estimated to have 19.3K branded searches compared to DiDi’s 6K, and held a 63.4% Share of Search versus DiDi’s 19.7%. - Uber was ahead of DiDi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DiDi’s estimated Share of Search among ride-hailing apps and taxis in New Zealand moved from 25% to 19.7%, and its estimated monthly branded searches moved from 6.3K to 6K. - Across the 11 months ending August 2026, Uber’s estimated Share of Search among ride-hailing apps and taxis in New Zealand moved from 52.4% to 63.4%, and its estimated monthly branded searches moved from 13.2K to 19.3K. ## How did search popularity change for New Zealand ride-hailing apps and taxis in August 2026? - In August 2026, Uber gained estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 59.4% to 63.4%. - In August 2026, DiDi lost estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 23.6% to 19.7%. ## Month by month | Month | DiDi estimated searches | DiDi Share of Search | DiDi rank | Uber estimated searches | Uber Share of Search | Uber rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3K | 25% | 2 | 13.2K | 52.4% | 1 | | Nov 2025 | 5.2K | 19.9% | 2 | 14.6K | 55.9% | 1 | | Dec 2025 | 5K | 19% | 2 | 15.4K | 58.9% | 1 | | Jan 2026 | 4K | 16.3% | 2 | 15.7K | 64.6% | 1 | | Feb 2026 | 3.9K | 15.4% | 2 | 15.3K | 60% | 1 | | Mar 2026 | 4K | 13.7% | 2 | 18.3K | 62.5% | 1 | | Apr 2026 | 3.9K | 15.5% | 2 | 16.4K | 64.7% | 1 | | May 2026 | 7.3K | 24.2% | 2 | 17.6K | 58.7% | 1 | | Jun 2026 | 6.9K | 22.2% | 2 | 19.2K | 61.4% | 1 | | Jul 2026 | 6.6K | 23.6% | 2 | 16.6K | 59.4% | 1 | | Aug 2026 | 6K | 19.7% | 2 | 19.3K | 63.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DiDi’s and Uber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DiDi**: Measured on the search terms “didi”, “didi app”, “didi australia”, “didi chuxing”, “didi near me”, “didi new zealand”, “didi nz”, “didi online”, “didi promo”, “didi ride”, “didi taxi”, “didi uber” and “didi voucher”, summed into one figure. - **Uber**: Measured on the search terms “nz uber”, “uber app”, “uber app nz”, “uber auckland nz”, “uber black nz”, “uber contact nz”, “uber dunedin nz”, “uber nelson nz”, “uber nz”, “uber queenstown nz”, “uber ride”, “uber ride nz”, “uber taxi” and “uber wellington nz”, summed into one figure. - [DiDi profile](/demand/nz/brands/didi) - [Uber profile](/demand/nz/brands/uber) - [All ride-hailing apps and taxis in New Zealand](/demand/nz/categories/nz-ride-hailing-and-taxis): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DiDi or Uber? In August 2026, Uber had more branded searches than DiDi among ride-hailing apps and taxis in New Zealand. Uber was estimated to have 19.3K branded searches compared to DiDi’s 6K, and held a 63.4% Share of Search versus DiDi’s 19.7%. ## Cite this page Brandwave. "DiDi vs Uber: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/didi-vs-uber This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/didi-vs-uber. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.