--- title: "Dickies vs Helly Hansen: Which is searched more in New Zealand?" description: "Is Dickies or Helly Hansen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo shorts brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dickies-vs-helly-hansen" publisher: "Brandwave" --- # Dickies vs Helly Hansen: Which is searched more in New Zealand? Is Dickies or Helly Hansen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo shorts brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dickies and Helly Hansen - **Competitive set**: Cargo shorts brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dickies Share of Search**: 0.01% - **Helly Hansen Share of Search**: 0.37% ## Is Dickies or Helly Hansen more popular in search? - In September 2026, Helly Hansen had more branded searches than Dickies among cargo shorts brands in New Zealand. Helly Hansen had about 1,300 branded searches, while Dickies had 40. Helly Hansen made up 0.37% of all cargo shorts brand searches we track, and Dickies accounted for 0.01%. - Helly Hansen was ahead of Dickies in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dickies’ share of searches among cargo shorts brands in New Zealand held steady at 0.01%, and its estimated monthly branded searches held steady at 40. - Across the 12 months ending September 2026, Helly Hansen’s share of searches among cargo shorts brands in New Zealand held steady at 0.37%, and its estimated monthly branded searches held steady at 1.3K. ## Top cargo shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Helly Hansen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dickies did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mountain Warehouse | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Hard Yakka | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kathmandu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Stoney Creek | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cotton On | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AS Colour | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Helly Hansen | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wrangler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dickies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cargo shorts brands - Asked ChatGPT "Which cargo shorts brand should I buy in New Zealand?": 1. Hard Yakka, 2. Mountain Warehouse, 3. Helly Hansen, 4. Cotton On - Asked ChatGPT "What are the best cargo shorts brands in New Zealand?": 1. Hard Yakka, 2. Stoney Creek, 3. Kathmandu, 4. Cotton On, 5. Helly Hansen - Asked ChatGPT "What's the best cargo shorts brand in New Zealand for hot weather wear?": 1. Kathmandu, 2. Stoney Creek, 3. Mountain Warehouse - Searched Google, AI Overview "cargo shorts nz": 1. Mountain Warehouse, 2. Cotton On, 3. AS Colour, 4. Hard Yakka - Searched Google, AI Overview "mens cargo shorts": 1. Mountain Warehouse, 2. AS Colour Not named in any answer: Lee, Wrangler and Dickies. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cargo shorts brands in September 2026? Neither Dickies nor Helly Hansen moved beyond provider rounding among cargo shorts brands in Sep 2026. ## Month by month | Month | Dickies estimated searches | Dickies Share of Search | Dickies rank | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.01% | 10 | 1.3K | 0.37% | 7 | | Nov 2025 | 30 | <0.01% | 10 | 1.6K | 0.32% | 7 | | Dec 2025 | 10 | <0.01% | 10 | 2.4K | 0.47% | 6 | | Jan 2026 | 20 | <0.01% | 10 | 1.9K | 0.51% | 7 | | Feb 2026 | 30 | <0.01% | 10 | 1.3K | 0.38% | 7 | | Mar 2026 | 20 | <0.01% | 10 | 1.3K | 0.31% | 7 | | Apr 2026 | 30 | <0.01% | 10 | 1.6K | 0.37% | 7 | | May 2026 | 10 | <0.01% | 10 | 1.6K | 0.38% | 7 | | Jun 2026 | 30 | <0.01% | 10 | 1.6K | 0.4% | 7 | | Jul 2026 | 20 | <0.01% | 10 | 1.6K | 0.38% | 7 | | Aug 2026 | 30 | <0.01% | 10 | 1.9K | 0.48% | 7 | | Sep 2026 | 40 | 0.01% | 10 | 1.3K | 0.37% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Dickies’ and Helly Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dickies**: Measured on the search term “coveralls dickies”. - **Helly Hansen**: Measured on the search term “helly hansen”. - [Dickies profile](/demand/nz/brands/dickies) - [Helly Hansen profile](/demand/nz/brands/helly-hansen) - [All cargo shorts brands in New Zealand](/demand/nz/categories/nz-cargo-shorts-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dickies or Helly Hansen more popular in search? In September 2026, Helly Hansen had more branded searches than Dickies among cargo shorts brands in New Zealand. Helly Hansen had about 1,300 branded searches, while Dickies had 40. Helly Hansen made up 0.37% of all cargo shorts brand searches we track, and Dickies accounted for 0.01%. ## Cite this page Brandwave. "Dickies vs Helly Hansen: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dickies-vs-helly-hansen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dickies-vs-helly-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.