--- title: "Diamond Photo vs Vistaprint: Which is more popular in New Zealand?" description: "Is Diamond Photo or Vistaprint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo book printing services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/diamond-photo-vs-vistaprint" publisher: "Brandwave" --- # Diamond Photo vs Vistaprint: Which is more popular in New Zealand? Is Diamond Photo or Vistaprint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo book printing services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Diamond Photo and Vistaprint - **Competitive set**: Photo book printing services - **Market**: New Zealand - **Month measured**: Oct 2026 - **Diamond Photo Share of Search**: 14.3% - **Vistaprint Share of Search**: 29.5% ## Is Diamond Photo or Vistaprint more popular in search? - In October 2026, Vistaprint had more branded searches than Diamond Photo among photo book printing services in New Zealand. Vistaprint had about 9,070 branded searches, while Diamond Photo had 4,400. Vistaprint made up 29.5% of all photo book printing service searches we track, and Diamond Photo accounted for 14.3%. - Vistaprint was ahead of Diamond Photo in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Diamond Photo’s share of searches among photo book printing services in New Zealand moved from 14.7% to 14.3%, and its estimated monthly branded searches moved from 8.1K to 4.4K. - Across the 12 months ending October 2026, Vistaprint’s share of searches among photo book printing services in New Zealand moved from 28.3% to 29.5%, and its estimated monthly branded searches moved from 15.5K to 9.1K. ## Top photo book printing services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vistaprint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Diamond Photo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Diamond Photo and Vistaprint were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MILK Books | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Diamond Photo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Vistaprint | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Snapfish | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Mixbook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Photobox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shutterfly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chatbooks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Artifact Uprising | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo book printing services - Asked ChatGPT "Which photo book printing service should I buy in New Zealand?": 1. Diamond Photo, 2. MILK Books, 3. Snapfish, 4. Vistaprint - Asked ChatGPT "What are the best photo book printing service brands in New Zealand?": 1. MILK Books, 2. Vistaprint, 3. Snapfish - Asked ChatGPT "What's the best photo book printing service in New Zealand for family photos?": 1. Diamond Photo, 2. MILK Books, 3. Vistaprint - Searched Google, AI Overview "photo book nz": 1. Vistaprint, 2. Snapfish, 3. Diamond Photo, 4. MILK Books - Searched Google, AI Overview "photo book printing": named none of the brands we track Not named in any answer: Mixbook, Photobox, Shutterfly, Chatbooks and Artifact Uprising. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand photo book printing services in October 2026? - In October 2026, Diamond Photo gained share of searches among photo book printing services in New Zealand, from 13.3% to 14.3%. - In October 2026, Vistaprint lost share of searches among photo book printing services in New Zealand, from 32.5% to 29.5%. ## How has branded search for Diamond Photo and Vistaprint changed in New Zealand over the last 12 months? | Month | Diamond Photo estimated searches | Diamond Photo Share of Search | Diamond Photo rank | Vistaprint estimated searches | Vistaprint Share of Search | Vistaprint rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 8.1K | 14.7% | 3 | 15.5K | 28.3% | 2 | | Dec 2025 | 8.1K | 18.3% | 3 | 10.6K | 23.9% | 2 | | Jan 2026 | 4.4K | 11.9% | 3 | 11.1K | 29.9% | 2 | | Feb 2026 | 2.9K | 9.6% | 3 | 12.7K | 41.8% | 1 | | Mar 2026 | 2.9K | 9.7% | 3 | 12.3K | 41% | 1 | | Apr 2026 | 2.9K | 9.7% | 3 | 9.4K | 31.4% | 2 | | May 2026 | 3.6K | 11.1% | 3 | 11.5K | 35.5% | 2 | | Jun 2026 | 3.6K | 13.2% | 3 | 9.1K | 33.5% | 2 | | Jul 2026 | 3.6K | 13.4% | 3 | 8.9K | 32.9% | 2 | | Aug 2026 | 4.4K | 13.6% | 3 | 10.7K | 33% | 2 | | Sep 2026 | 3.6K | 13.3% | 3 | 8.8K | 32.5% | 2 | | Oct 2026 | 4.4K | 14.3% | 3 | 9.1K | 29.5% | 2 | ## How are Diamond Photo’s and Vistaprint’s branded searches counted? Brandwave collects information about searches that people make online using Diamond Photo’s and Vistaprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Diamond Photo**: Measured on the search term “diamond photo”. - **Vistaprint**: Measured on the search terms “vistaprint”, “vistaprint aus”, “vistaprint calendar”, “vistaprint postcards”, “vistaprint poster”, “vistaprint promotions”, “vistaprint shirt”, “vistaprint signage”, “vistaprint sticker” and “vistaprint voucher”, summed into one figure. - [Diamond Photo profile](/demand/nz/brands/diamond-photo) - [Vistaprint profile](/demand/nz/brands/vistaprint) - [All photo book printing services in New Zealand](/demand/nz/categories/nz-photo-book-printing-services): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Diamond Photo or Vistaprint more popular in search? In October 2026, Vistaprint had more branded searches than Diamond Photo among photo book printing services in New Zealand. Vistaprint had about 9,070 branded searches, while Diamond Photo had 4,400. Vistaprint made up 29.5% of all photo book printing service searches we track, and Diamond Photo accounted for 14.3%. ## Cite this page Brandwave. "Diamond Photo vs Vistaprint: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/diamond-photo-vs-vistaprint This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/diamond-photo-vs-vistaprint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.