--- title: "Diamond vs King’s Choice: Which is searched more in New Zealand?" description: "Is Diamond or King’s Choice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/diamond-pasta-vs-kings-choice" publisher: "Brandwave" --- # Diamond vs King’s Choice: Which is searched more in New Zealand? Is Diamond or King’s Choice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Diamond and King’s Choice - **Competitive set**: Pasta and rice brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Diamond Share of Search**: 2% - **King’s Choice Share of Search**: 0.28% ## Is Diamond or King’s Choice more popular in search? - In September 2026, Diamond had more branded searches than King’s Choice among pasta and rice brands in New Zealand. Diamond had about 210 branded searches, while King’s Choice had 30. Diamond made up 2% of all pasta and rice brand searches we track, and King’s Choice accounted for 0.28%. - Diamond was ahead of King’s Choice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Diamond’s share of searches among pasta and rice brands in New Zealand moved from 1.5% to 2%, and its estimated monthly branded searches moved from 140 to 210. - Across the 12 months ending September 2026, King’s Choice’s share of searches among pasta and rice brands in New Zealand moved from 0.74% to 0.28%, and its estimated monthly branded searches moved from 70 to 30. ## Top pasta and rice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Diamond was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. King’s Choice was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Diamond and King’s Choice were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | San Remo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Barilla | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SunRice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Diamond | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pams | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Fortune | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ceres Organics | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | King’s Choice | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Delmaine | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ben's Original | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta and rice brands - Asked ChatGPT "Which pasta or rice brand should I buy in New Zealand?": 1. San Remo, 2. Barilla, 3. Pams, 4. SunRice, 5. King’s Choice - Asked ChatGPT "What are the best pasta and rice brands in New Zealand?": 1. San Remo, 2. Diamond, 3. SunRice, 4. Fortune, 5. Ceres Organics, 6. Pams - Asked ChatGPT "What's the best pasta or rice brand in New Zealand for everyday cooking?": 1. San Remo, 2. Barilla, 3. SunRice, 4. King’s Choice - Searched Google, AI Overview "pasta brands nz": 1. Diamond, 2. Barilla, 3. San Remo, 4. Delmaine, 5. Ceres Organics - Searched Google, AI Overview "rice brands nz": 1. Pams, 2. SunRice, 3. Fortune, 4. Ceres Organics Not named in any answer: Ben's Original. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pasta and rice brands in September 2026? - Diamond’s share of searches among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 1.4% to 2% in September 2026. - Estimated monthly branded searches for King’s Choice in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026. ## Month by month | Month | Diamond estimated searches | Diamond Share of Search | Diamond rank | King’s Choice estimated searches | King’s Choice Share of Search | King’s Choice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 1.5% | 9 | 70 | 0.74% | 10 | | Nov 2025 | 110 | 1.3% | 9 | 70 | 0.8% | 10 | | Dec 2025 | 90 | 1.1% | 9 | 70 | 0.89% | 10 | | Jan 2026 | 140 | 1.5% | 9 | 70 | 0.74% | 10 | | Feb 2026 | 140 | 1.5% | 9 | 40 | 0.43% | 10 | | Mar 2026 | 170 | 1.5% | 9 | 40 | 0.36% | 10 | | Apr 2026 | 140 | 1.4% | 9 | 50 | 0.49% | 10 | | May 2026 | 140 | 1.1% | 9 | 50 | 0.41% | 10 | | Jun 2026 | 170 | 1.4% | 9 | 40 | 0.32% | 10 | | Jul 2026 | 170 | 1.4% | 9 | 40 | 0.34% | 10 | | Aug 2026 | 210 | 1.7% | 9 | 40 | 0.32% | 10 | | Sep 2026 | 210 | 2% | 9 | 30 | 0.28% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Diamond’s and King’s Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Diamond**: Measured on the search term “diamond pasta”. - **King’s Choice**: Measured on the search term “kings choice”. - [Diamond profile](/demand/nz/brands/diamond-pasta) - [King’s Choice profile](/demand/nz/brands/kings-choice) - [All pasta and rice brands in New Zealand](/demand/nz/categories/nz-pasta-and-rice-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Diamond or King’s Choice more popular in search? In September 2026, Diamond had more branded searches than King’s Choice among pasta and rice brands in New Zealand. Diamond had about 210 branded searches, while King’s Choice had 30. Diamond made up 2% of all pasta and rice brand searches we track, and King’s Choice accounted for 0.28%. ## Cite this page Brandwave. "Diamond vs King’s Choice: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/diamond-pasta-vs-kings-choice This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/diamond-pasta-vs-kings-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.