--- title: "DHL vs NZ Post: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DHL or NZ Post? Compare estimated monthly branded-search demand and Share of Search inside the courier and parcel delivery companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dhl-vs-nz-post" publisher: "Brandwave" --- # DHL vs NZ Post: Which is more popular by branded search in New Zealand? Which is more popular in search, DHL or NZ Post? Compare estimated monthly branded-search demand and Share of Search inside the courier and parcel delivery companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DHL and NZ Post - **Competitive set**: courier and parcel delivery companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **DHL Share of Search**: 9.8% - **NZ Post Share of Search**: 60.6% ## Which is more popular in search, DHL or NZ Post? - In August 2026, NZ Post had more branded searches than DHL among courier and parcel delivery companies in New Zealand. NZ Post was estimated to have 303K branded searches compared to DHL’s 48.9K, and held a 60.6% Share of Search versus DHL’s 9.8%. - NZ Post was ahead of DHL in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier and parcel delivery companies in New Zealand moved from 9.4% to 9.8%, and its estimated monthly branded searches moved from 50.3K to 48.9K. - Across the 11 months ending August 2026, NZ Post’s estimated Share of Search among courier and parcel delivery companies in New Zealand moved from 57.1% to 60.6%, and its estimated monthly branded searches moved from 304K to 303K. ## How did search popularity change for New Zealand courier and parcel delivery companies in August 2026? - In August 2026, NZ Post gained estimated Share of Search among courier and parcel delivery companies in New Zealand, from 56.5% to 60.6%. - In August 2026, DHL lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 10.8% to 9.8%. ## Month by month | Month | DHL estimated searches | DHL Share of Search | DHL rank | NZ Post estimated searches | NZ Post Share of Search | NZ Post rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50.3K | 9.4% | 4 | 304K | 57.1% | 1 | | Nov 2025 | 46.1K | 8.7% | 4 | 308K | 58.5% | 1 | | Dec 2025 | 53.8K | 8.7% | 4 | 373K | 60.6% | 1 | | Jan 2026 | 45.1K | 8.9% | 3 | 314K | 61.7% | 1 | | Feb 2026 | 45.1K | 9.3% | 2 | 303K | 62.3% | 1 | | Mar 2026 | 53.3K | 10.2% | 2 | 310K | 59.4% | 1 | | Apr 2026 | 50.3K | 10% | 3 | 301K | 59.7% | 1 | | May 2026 | 45.2K | 10.4% | 2 | 256K | 58.8% | 1 | | Jun 2026 | 50.4K | 9.8% | 4 | 301K | 58.7% | 1 | | Jul 2026 | 48.8K | 10.8% | 3 | 256K | 56.5% | 1 | | Aug 2026 | 48.9K | 9.8% | 3 | 303K | 60.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DHL’s and NZ Post’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DHL**: Measured on the search terms “Auckland DHL”, “DHL”, “DHL Auckland”, “dhl com”, “DHL courier Auckland”, “dhl couriers”, “DHL couriers NZ”, “dhl ecom”, “DHL Express”, “DHL Express Auckland Airport”, “dhl express pick up”, “dhl freight”, “DHL Hamilton NZ”, “dhl logistics”, “DHL Lower Hutt”, “DHL Manukau”, “dhl near me”, “DHL New Zealand”, “DHL NZ”, “dhl online”, “dhl shipping”, “dhl supply chain”, “DHL Tauranga”, “DHL Timaru”, “dhl tracking”, “DHL Whangarei” and “my dhl”, summed into one figure. - **NZ Post**: Measured on the search terms “New Zealand Post”, “New Zealand Post courier”, “New Zealand Post courier service”, “New Zealand Post Hamilton”, “New Zealand Post near me”, “NZ Post”, “NZ Post Australia”, “NZ Post business”, “NZ Post co”, “NZ Post cost”, “NZ Post courier prices”, “NZ Post courier service”, “NZ Post Highbrook”, “NZ Post international”, “NZ Post international courier”, “NZ Post international courier charges”, “NZ Post near me”, “NZ Post New Plymouth”, “NZ Post New Zealand”, “NZ Post NZ”, “NZ Post office”, “NZ Post office near me”, “NZ Post overnight courier”, “NZ Post parcel”, “NZ Post prices”, “NZ Post rural delivery”, “NZ Post sending”, “NZ Post sending a parcel”, “NZ Post sending internationally”, “NZ Post shipping”, “NZ Post shop”, “NZ Post shops”, “NZ Post website”, “NZ Post YouShop” and “nzpost”, summed into one figure. - [DHL profile](/demand/nz/brands/dhl) - [NZ Post profile](/demand/nz/brands/nz-post) - [All courier and parcel delivery companies in New Zealand](/demand/nz/categories/nz-parcel-couriers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DHL or NZ Post? In August 2026, NZ Post had more branded searches than DHL among courier and parcel delivery companies in New Zealand. NZ Post was estimated to have 303K branded searches compared to DHL’s 48.9K, and held a 60.6% Share of Search versus DHL’s 9.8%. ## Cite this page Brandwave. "DHL vs NZ Post: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dhl-vs-nz-post This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dhl-vs-nz-post. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.