--- title: "DHL vs MOVe Logistics: Which is searched more in New Zealand?" description: "Is DHL or MOVe Logistics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dhl-vs-move-logistics" publisher: "Brandwave" --- # DHL vs MOVe Logistics: Which is searched more in New Zealand? Is DHL or MOVe Logistics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DHL and MOVe Logistics - **Competitive set**: Freight and logistics companies - **Market**: New Zealand - **Month measured**: Sep 2026 - **DHL Share of Search**: 43.4% - **MOVe Logistics Share of Search**: 1.9% ## Is DHL or MOVe Logistics more popular in search? - In September 2026, DHL had more branded searches than MOVe Logistics among freight and logistics companies in New Zealand. DHL had about 42,400 branded searches, while MOVe Logistics had 1,900. DHL made up 43.4% of all freight and logistics company searches we track, and MOVe Logistics accounted for 1.9%. - DHL was ahead of MOVe Logistics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DHL’s share of searches among freight and logistics companies in New Zealand moved from 41.2% to 43.4%, and its estimated monthly branded searches moved from 42.1K to 42.4K. - Across the 12 months ending September 2026, MOVe Logistics’ share of searches among freight and logistics companies in New Zealand held steady at 1.9%, and its estimated monthly branded searches held steady at 1.9K. ## Top freight and logistics companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, DHL was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. MOVe Logistics was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. DHL was listed before MOVe Logistics in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mainfreight | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | DHL | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fliway | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | MOVe Logistics | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Toll | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | FedEx | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Big Chill | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about freight and logistics companies - Asked ChatGPT "Which freight or logistics company should I hire in New Zealand?": 1. Mainfreight, 2. Fliway, 3. DHL - Asked ChatGPT "What are the best freight and logistics companies in New Zealand?": 1. Mainfreight, 2. DHL, 3. Fliway, 4. MOVe Logistics, 5. Toll, 6. FedEx - Asked ChatGPT "What's the best freight or logistics company in New Zealand for an overseas shipment?": 1. Mainfreight, 2. DHL - Searched Google, AI Overview "logistics companies nz": 1. Mainfreight, 2. MOVe Logistics Not named in any answer: Big Chill. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand freight and logistics companies in September 2026? - In September 2026, DHL gained share of searches among freight and logistics companies in New Zealand, from 42.8% to 43.4%. ## Month by month | Month | DHL estimated searches | DHL Share of Search | DHL rank | MOVe Logistics estimated searches | MOVe Logistics Share of Search | MOVe Logistics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 42.1K | 41.2% | 1 | 1.9K | 1.9% | 5 | | Nov 2025 | 38.1K | 36.9% | 1 | 2.4K | 2.3% | 5 | | Dec 2025 | 45.6K | 42.8% | 1 | 1.9K | 1.8% | 5 | | Jan 2026 | 38.3K | 41.9% | 1 | 1.9K | 2.1% | 5 | | Feb 2026 | 38.3K | 40.5% | 1 | 2.4K | 2.5% | 5 | | Mar 2026 | 46.1K | 43.3% | 1 | 2.4K | 2.3% | 5 | | Apr 2026 | 43K | 44.9% | 1 | 1.9K | 2% | 5 | | May 2026 | 38.6K | 41.9% | 1 | 1.9K | 2.1% | 5 | | Jun 2026 | 43.7K | 44.2% | 1 | 1.9K | 1.9% | 5 | | Jul 2026 | 42.4K | 44.2% | 1 | 1.9K | 2% | 5 | | Aug 2026 | 42.3K | 42.8% | 1 | 2.4K | 2.4% | 5 | | Sep 2026 | 42.4K | 43.4% | 1 | 1.9K | 1.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DHL’s and MOVe Logistics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DHL**: Measured on the search terms “DHL”, “dhl ecom”, “DHL Express”, “dhl freight”, “dhl logistics”, “DHL Lower Hutt”, “DHL Manukau”, “dhl shipping”, “dhl supply chain”, “DHL Tauranga”, “DHL Timaru”, “dhl tracking”, “DHL Whangarei” and “my dhl”, summed into one figure. - **MOVe Logistics**: Measured on the search term “move logistics”. - [DHL profile](/demand/nz/brands/dhl) - [MOVe Logistics profile](/demand/nz/brands/move-logistics) - [All freight and logistics companies in New Zealand](/demand/nz/categories/nz-freight-and-logistics-companies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DHL or MOVe Logistics more popular in search? In September 2026, DHL had more branded searches than MOVe Logistics among freight and logistics companies in New Zealand. DHL had about 42,400 branded searches, while MOVe Logistics had 1,900. DHL made up 43.4% of all freight and logistics company searches we track, and MOVe Logistics accounted for 1.9%. ## Cite this page Brandwave. "DHL vs MOVe Logistics: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dhl-vs-move-logistics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dhl-vs-move-logistics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.