--- title: "DHL vs FedEx: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DHL or FedEx? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dhl-vs-fedex" publisher: "Brandwave" --- # DHL vs FedEx: Which is more popular by branded search in New Zealand? Which is more popular in search, DHL or FedEx? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DHL and FedEx - **Competitive set**: Freight and logistics companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **DHL Share of Search**: 43.3% - **FedEx Share of Search**: 23% ## Which is more popular in search, DHL or FedEx? - In August 2026, DHL had more branded searches than FedEx among freight and logistics companies in New Zealand. DHL was estimated to have 48.9K branded searches compared to FedEx’s 26K, and held a 43.3% Share of Search versus FedEx’s 23%. - DHL was ahead of FedEx in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DHL’s estimated Share of Search among freight and logistics companies in New Zealand moved from 41.7% to 43.3%, and its estimated monthly branded searches moved from 50.3K to 48.9K. - Across the 11 months ending August 2026, FedEx’s estimated Share of Search among freight and logistics companies in New Zealand moved from 19.9% to 23%, and its estimated monthly branded searches moved from 24K to 26K. ## How did search popularity change for New Zealand freight and logistics companies in August 2026? - In August 2026, FedEx gained estimated Share of Search among freight and logistics companies in New Zealand, from 21.2% to 23%. - In August 2026, DHL lost estimated Share of Search among freight and logistics companies in New Zealand, from 44.3% to 43.3%. ## Month by month | Month | DHL estimated searches | DHL Share of Search | DHL rank | FedEx estimated searches | FedEx Share of Search | FedEx rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50.3K | 41.7% | 1 | 24K | 19.9% | 3 | | Nov 2025 | 46.1K | 38% | 1 | 23.9K | 19.7% | 3 | | Dec 2025 | 53.8K | 42.6% | 1 | 24K | 18.9% | 3 | | Jan 2026 | 45.1K | 40.7% | 1 | 19.8K | 17.9% | 3 | | Feb 2026 | 45.1K | 40.9% | 1 | 19.8K | 17.9% | 3 | | Mar 2026 | 53.3K | 43.6% | 1 | 23.4K | 19.2% | 3 | | Apr 2026 | 50.3K | 45% | 1 | 21K | 18.8% | 3 | | May 2026 | 45.2K | 42.4% | 1 | 23.4K | 21.9% | 3 | | Jun 2026 | 50.4K | 44.2% | 1 | 23.4K | 20.6% | 3 | | Jul 2026 | 48.8K | 44.3% | 1 | 23.4K | 21.2% | 3 | | Aug 2026 | 48.9K | 43.3% | 1 | 26K | 23% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DHL’s and FedEx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DHL**: Measured on the search terms “Auckland DHL”, “DHL”, “DHL Auckland”, “dhl com”, “DHL courier Auckland”, “dhl couriers”, “DHL couriers NZ”, “dhl ecom”, “DHL Express”, “DHL Express Auckland Airport”, “dhl express pick up”, “dhl freight”, “DHL Hamilton NZ”, “dhl logistics”, “DHL Lower Hutt”, “DHL Manukau”, “dhl near me”, “DHL New Zealand”, “DHL NZ”, “dhl online”, “dhl shipping”, “dhl supply chain”, “DHL Tauranga”, “DHL Timaru”, “dhl tracking”, “DHL Whangarei” and “my dhl”, summed into one figure. - **FedEx**: Measured on the search terms “fedex”, “fedex com”, “fedex courier”, “fedex freight”, “fedex international”, “fedex international shipping”, “fedex logistics”, “fedex near me”, “fedex new zealand”, “fedex nz”, “fedex office”, “fedex office print & ship center”, “fedex online”, “fedex pak”, “fedex pickup”, “fedex quote”, “fedex shipping”, “fedex tracking” and “tnt fedex”, summed into one figure. - [DHL profile](/demand/nz/brands/dhl) - [FedEx profile](/demand/nz/brands/fedex) - [All freight and logistics companies in New Zealand](/demand/nz/categories/nz-freight-and-logistics-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DHL or FedEx? In August 2026, DHL had more branded searches than FedEx among freight and logistics companies in New Zealand. DHL was estimated to have 48.9K branded searches compared to FedEx’s 26K, and held a 43.3% Share of Search versus FedEx’s 23%. ## Cite this page Brandwave. "DHL vs FedEx: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dhl-vs-fedex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dhl-vs-fedex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.