--- title: "DHaRCO vs Troy Lee Designs: Which is searched more in New Zealand?" description: "Is DHaRCO or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mountain bike clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dharco-vs-troy-lee-designs" publisher: "Brandwave" --- # DHaRCO vs Troy Lee Designs: Which is searched more in New Zealand? Is DHaRCO or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mountain bike clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DHaRCO and Troy Lee Designs - **Competitive set**: Mountain bike clothing brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DHaRCO Share of Search**: 3.3% - **Troy Lee Designs Share of Search**: 6.1% ## Is DHaRCO or Troy Lee Designs more popular in search? - In September 2026, Troy Lee Designs had more branded searches than DHaRCO among mountain bike clothing brands in New Zealand. Troy Lee Designs had about 720 branded searches, while DHaRCO had 390. Troy Lee Designs made up 6.1% of all mountain bike clothing brand searches we track, and DHaRCO accounted for 3.3%. - The lead changed hands 2 times in the 12 months ending September 2026: DHaRCO took it in November 2025, Troy Lee Designs took it in December 2025. - Across the 12 months ending September 2026, DHaRCO’s share of searches among mountain bike clothing brands in New Zealand moved from 7.2% to 3.3%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among mountain bike clothing brands in New Zealand moved from 8.7% to 6.1%, and its estimated monthly branded searches held steady at 720. ## Top mountain bike clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DHaRCO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Troy Lee Designs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DHaRCO was listed before Troy Lee Designs in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mons Royale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fox Racing | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DHaRCO | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Ground Effect | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Troy Lee Designs | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Endura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mountain bike clothing brands - Asked ChatGPT "Which mountain bike clothing brand should I buy in New Zealand?": 1. Fox Racing, 2. DHaRCO, 3. Mons Royale, 4. Troy Lee Designs - Asked ChatGPT "What are the best mountain bike clothing brands in New Zealand?": 1. DHaRCO, 2. Mons Royale, 3. Fox Racing, 4. Troy Lee Designs, 5. Ground Effect - Asked ChatGPT "What's the best mountain bike clothing brand in New Zealand for trail riding?": 1. Mons Royale, 2. Ground Effect, 3. Fox Racing - Searched Google, AI Overview "mountain bike clothing nz": 1. Ground Effect, 2. Fox Racing, 3. Mons Royale, 4. DHaRCO - Searched Google, AI Overview "bike shorts nz": 1. Fox Racing Not named in any answer: Endura. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand mountain bike clothing brands in September 2026? - In September 2026, DHaRCO overtook Endura to rank 5th among mountain bike clothing brands in New Zealand, with 3.3% of the searches. - In September 2026, Troy Lee Designs gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.1%. ## Month by month | Month | DHaRCO estimated searches | DHaRCO Share of Search | DHaRCO rank | Troy Lee Designs estimated searches | Troy Lee Designs Share of Search | Troy Lee Designs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 7.2% | 4 | 720 | 8.7% | 3 | | Nov 2025 | 1.3K | 11.2% | 2 | 720 | 6.2% | 5 | | Dec 2025 | 480 | 4.6% | 4 | 720 | 7% | 3 | | Jan 2026 | 390 | 4.4% | 4 | 720 | 8.1% | 3 | | Feb 2026 | 480 | 5.4% | 4 | 720 | 8.2% | 3 | | Mar 2026 | 590 | 4.8% | 4 | 880 | 7.2% | 3 | | Apr 2026 | 480 | 3.9% | 4 | 720 | 5.8% | 3 | | May 2026 | 480 | 3.8% | 4 | 720 | 5.7% | 3 | | Jun 2026 | 390 | 3.2% | 5 | 720 | 6% | 3 | | Jul 2026 | 320 | 2.3% | 5 | 590 | 4.2% | 3 | | Aug 2026 | 260 | 1.9% | 6 | 720 | 5.2% | 3 | | Sep 2026 | 390 | 3.3% | 5 | 720 | 6.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DHaRCO’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DHaRCO**: Measured on the search term “dharco”. - **Troy Lee Designs**: Measured on the search term “troy lee designs”. - [DHaRCO profile](/demand/nz/brands/dharco) - [Troy Lee Designs profile](/demand/nz/brands/troy-lee-designs) - [All mountain bike clothing brands in New Zealand](/demand/nz/categories/nz-mountain-bike-clothing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DHaRCO or Troy Lee Designs more popular in search? In September 2026, Troy Lee Designs had more branded searches than DHaRCO among mountain bike clothing brands in New Zealand. Troy Lee Designs had about 720 branded searches, while DHaRCO had 390. Troy Lee Designs made up 6.1% of all mountain bike clothing brand searches we track, and DHaRCO accounted for 3.3%. ## Cite this page Brandwave. "DHaRCO vs Troy Lee Designs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dharco-vs-troy-lee-designs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dharco-vs-troy-lee-designs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.