--- title: "DeWalt vs Trojan: Which is searched more in New Zealand?" description: "Is DeWalt or Trojan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bolt cutters brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dewalt-vs-trojan-tools" publisher: "Brandwave" --- # DeWalt vs Trojan: Which is searched more in New Zealand? Is DeWalt or Trojan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bolt cutters brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Trojan - **Competitive set**: Bolt cutters brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 60.8% - **Trojan Share of Search**: 0% ## Is DeWalt or Trojan more popular in search? - In September 2026, DeWalt had more branded searches than Trojan among bolt cutters brands in New Zealand. DeWalt had about 4,990 branded searches, while Trojan had 0. DeWalt made up 60.8% of all bolt cutters brand searches we track, and Trojan accounted for 0%. - DeWalt was ahead of Trojan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among bolt cutters brands in New Zealand moved from 59.7% to 60.8%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Trojan’s share of searches among bolt cutters brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0. ## Top bolt cutters brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Trojan was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DeWalt did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Knipex | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Trojan | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Irwin | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fiskars | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bolt cutters brands - Asked ChatGPT "Which bolt cutters brand should I buy in New Zealand?": 1. Knipex, 2. Trojan - Asked ChatGPT "What are the best bolt cutters brands in New Zealand?": 1. Knipex, 2. Irwin, 3. Trojan - Asked ChatGPT "What's the best bolt cutters brand in New Zealand for a home workshop?": 1. Knipex, 2. Trojan - Searched Google, AI Overview "heavy duty bolt cutters": 1. Knipex Not named in any answer: DeWalt and Fiskars. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bolt cutters brands in September 2026? - In September 2026, DeWalt gained share of searches among bolt cutters brands in New Zealand, from 57% to 60.8%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Trojan estimated searches | Trojan Share of Search | Trojan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 59.7% | 1 | 0 | 0% | 5 | | Nov 2025 | 6K | 68.8% | 1 | 0 | 0% | 5 | | Dec 2025 | 4.3K | 59.7% | 1 | 0 | 0% | 5 | | Jan 2026 | 4.2K | 62.3% | 1 | 10 | 0.15% | 5 | | Feb 2026 | 4.3K | 65.1% | 1 | 0 | 0% | 5 | | Mar 2026 | 4.5K | 61.5% | 1 | 0 | 0% | 5 | | Apr 2026 | 4.2K | 60.9% | 1 | 10 | 0.15% | 5 | | May 2026 | 4.3K | 57% | 1 | 0 | 0% | 5 | | Jun 2026 | 5.3K | 59.9% | 1 | 10 | 0.11% | 5 | | Jul 2026 | 4.3K | 55.1% | 1 | 0 | 0% | 5 | | Aug 2026 | 5K | 57% | 1 | 0 | 0% | 5 | | Sep 2026 | 5K | 60.8% | 1 | 0 | 0% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Trojan**: Measured on the search term “trojan 2.4 m telescopic tree pruner”. - [DeWalt profile](/demand/nz/brands/dewalt) - [Trojan profile](/demand/nz/brands/trojan-tools) - [All bolt cutters brands in New Zealand](/demand/nz/categories/nz-bolt-cutters-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Trojan more popular in search? In September 2026, DeWalt had more branded searches than Trojan among bolt cutters brands in New Zealand. DeWalt had about 4,990 branded searches, while Trojan had 0. DeWalt made up 60.8% of all bolt cutters brand searches we track, and Trojan accounted for 0%. ## Cite this page Brandwave. "DeWalt vs Trojan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dewalt-vs-trojan-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dewalt-vs-trojan-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.