--- title: "DeWalt vs Therm-ic: Which is searched more in New Zealand?" description: "Is DeWalt or Therm-ic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heated gloves brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dewalt-vs-therm-ic" publisher: "Brandwave" --- # DeWalt vs Therm-ic: Which is searched more in New Zealand? Is DeWalt or Therm-ic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heated gloves brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Therm-ic - **Competitive set**: Heated gloves brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 62.5% - **Therm-ic Share of Search**: 0.38% ## Is DeWalt or Therm-ic more popular in search? - In September 2026, DeWalt had more branded searches than Therm-ic among heated gloves brands in New Zealand. DeWalt had about 4,990 branded searches, while Therm-ic had 30. DeWalt made up 62.5% of all heated gloves brand searches we track, and Therm-ic accounted for 0.38%. - DeWalt was ahead of Therm-ic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among heated gloves brands in New Zealand moved from 65.3% to 62.5%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Therm-ic’s share of searches among heated gloves brands in New Zealand moved from 0.31% to 0.38%, and its estimated monthly branded searches moved from 20 to 30. ## Top heated gloves brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Therm-ic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lenz | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Therm-ic | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heated gloves brands - Asked ChatGPT "Which heated gloves brand should I buy in New Zealand?": 1. Lenz, 2. Therm-ic - Asked ChatGPT "What are the best heated gloves brands in New Zealand?": 1. Therm-ic, 2. Lenz, 3. Milwaukee - Asked ChatGPT "What's the best heated gloves brand in New Zealand for cold weather?": 1. Lenz, 2. Therm-ic - Searched Google, AI Overview "heated gloves nz": 1. Lenz - Searched Google, AI Overview "battery heated gloves": named none of the brands we track Not named in any answer: DeWalt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand heated gloves brands in September 2026? - In September 2026, DeWalt gained share of searches among heated gloves brands in New Zealand, from 56.8% to 62.5%. - Estimated monthly branded searches for Therm-ic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Therm-ic estimated searches | Therm-ic Share of Search | Therm-ic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 65.3% | 1 | 20 | 0.31% | 3 | | Nov 2025 | 6K | 70.8% | 1 | 20 | 0.24% | 3 | | Dec 2025 | 4.3K | 66.7% | 1 | 20 | 0.31% | 3 | | Jan 2026 | 4.2K | 69.8% | 1 | 30 | 0.5% | 3 | | Feb 2026 | 4.3K | 66.5% | 1 | 20 | 0.31% | 3 | | Mar 2026 | 4.5K | 66.3% | 1 | 20 | 0.3% | 3 | | Apr 2026 | 4.2K | 66.1% | 1 | 30 | 0.47% | 3 | | May 2026 | 4.3K | 61.1% | 1 | 30 | 0.42% | 3 | | Jun 2026 | 5.3K | 65.1% | 1 | 40 | 0.49% | 3 | | Jul 2026 | 4.3K | 61.9% | 1 | 40 | 0.57% | 3 | | Aug 2026 | 5K | 56.8% | 1 | 40 | 0.46% | 3 | | Sep 2026 | 5K | 62.5% | 1 | 30 | 0.38% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Therm-ic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Therm-ic**: Measured on the search terms “therm ic” and “thermic heated gloves”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Therm-ic profile](/demand/nz/brands/therm-ic) - [All heated gloves brands in New Zealand](/demand/nz/categories/nz-heated-gloves-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Therm-ic more popular in search? In September 2026, DeWalt had more branded searches than Therm-ic among heated gloves brands in New Zealand. DeWalt had about 4,990 branded searches, while Therm-ic had 30. DeWalt made up 62.5% of all heated gloves brand searches we track, and Therm-ic accounted for 0.38%. ## Cite this page Brandwave. "DeWalt vs Therm-ic: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dewalt-vs-therm-ic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dewalt-vs-therm-ic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.