--- title: "DeWalt vs Rothenberger: Which is searched more in New Zealand?" description: "Is DeWalt or Rothenberger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pipe cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dewalt-vs-rothenberger" publisher: "Brandwave" --- # DeWalt vs Rothenberger: Which is searched more in New Zealand? Is DeWalt or Rothenberger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pipe cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Rothenberger - **Competitive set**: Pipe cutter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 25% - **Rothenberger Share of Search**: 0.35% ## Is DeWalt or Rothenberger more popular in search? - In September 2026, DeWalt had more branded searches than Rothenberger among pipe cutter brands in New Zealand. DeWalt had about 4,990 branded searches, while Rothenberger had 70. DeWalt made up 25% of all pipe cutter brand searches we track, and Rothenberger accounted for 0.35%. - DeWalt was ahead of Rothenberger in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among pipe cutter brands in New Zealand moved from 25.9% to 25%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Rothenberger’s share of searches among pipe cutter brands in New Zealand moved from 0.68% to 0.35%, and its estimated monthly branded searches moved from 110 to 70. ## Top pipe cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rothenberger was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rothenberger was listed before DeWalt in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RIDGID | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rothenberger | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Knipex | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Irwin | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pipe cutter brands - Asked ChatGPT "Which pipe cutter brand should I buy in New Zealand?": 1. Rothenberger, 2. RIDGID, 3. Knipex, 4. Irwin - Asked ChatGPT "What are the best pipe cutter brands in New Zealand?": 1. Rothenberger, 2. RIDGID, 3. Knipex, 4. Milwaukee, 5. Irwin - Asked ChatGPT "What's the best pipe cutter brand in New Zealand for a plumbing job?": 1. RIDGID, 2. Rothenberger, 3. Milwaukee - Searched Google, AI Overview "pipe cutter for copper": 1. Milwaukee, 2. DeWalt - Searched Google, AI Overview "best pipe cutter": 1. RIDGID, 2. Knipex Not named in any answer: Makita. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pipe cutter brands in September 2026? - Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026. - Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Rothenberger estimated searches | Rothenberger Share of Search | Rothenberger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 25.9% | 2 | 110 | 0.68% | 7 | | Nov 2025 | 6K | 32.9% | 2 | 70 | 0.38% | 7 | | Dec 2025 | 4.3K | 26.7% | 2 | 40 | 0.25% | 7 | | Jan 2026 | 4.2K | 27.2% | 2 | 50 | 0.32% | 7 | | Feb 2026 | 4.3K | 26.9% | 2 | 90 | 0.56% | 7 | | Mar 2026 | 4.5K | 26.5% | 2 | 70 | 0.41% | 7 | | Apr 2026 | 4.2K | 25.9% | 2 | 50 | 0.31% | 7 | | May 2026 | 4.3K | 24.5% | 2 | 70 | 0.4% | 7 | | Jun 2026 | 5.3K | 27.7% | 2 | 70 | 0.37% | 7 | | Jul 2026 | 4.3K | 24.5% | 2 | 70 | 0.4% | 7 | | Aug 2026 | 5K | 25.3% | 2 | 70 | 0.35% | 7 | | Sep 2026 | 5K | 25% | 2 | 70 | 0.35% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Rothenberger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Rothenberger**: Measured on the search term “rothenberger”. - [DeWalt profile](/demand/nz/brands/dewalt) - [Rothenberger profile](/demand/nz/brands/rothenberger) - [All pipe cutter brands in New Zealand](/demand/nz/categories/nz-pipe-cutter-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Rothenberger more popular in search? In September 2026, DeWalt had more branded searches than Rothenberger among pipe cutter brands in New Zealand. DeWalt had about 4,990 branded searches, while Rothenberger had 70. DeWalt made up 25% of all pipe cutter brand searches we track, and Rothenberger accounted for 0.35%. ## Cite this page Brandwave. "DeWalt vs Rothenberger: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dewalt-vs-rothenberger This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dewalt-vs-rothenberger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.