--- title: "DeWalt vs OX Tools: Which is searched more in New Zealand?" description: "Is DeWalt or OX Tools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chalk box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dewalt-vs-ox-tools" publisher: "Brandwave" --- # DeWalt vs OX Tools: Which is searched more in New Zealand? Is DeWalt or OX Tools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chalk box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and OX Tools - **Competitive set**: Chalk box brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 60% - **OX Tools Share of Search**: 4.3% ## Is DeWalt or OX Tools more popular in search? - In September 2026, DeWalt had more branded searches than OX Tools among chalk box brands in New Zealand. DeWalt had about 5,470 branded searches, while OX Tools had 390. DeWalt made up 60% of all chalk box brand searches we track, and OX Tools accounted for 4.3%. - DeWalt was ahead of OX Tools in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among chalk box brands in New Zealand moved from 62% to 60%, and its estimated monthly branded searches moved from 4.5K to 5.5K. - Across the 12 months ending September 2026, OX Tools’ share of searches among chalk box brands in New Zealand moved from 4.4% to 4.3%, and its estimated monthly branded searches moved from 320 to 390. ## Top chalk box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DeWalt and OX Tools were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OX Tools was listed before DeWalt in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tajima | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | OX Tools | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chalk box brands - Asked ChatGPT "Which chalk box brand should I buy in New Zealand?": 1. Tajima, 2. DeWalt - Asked ChatGPT "What are the best chalk box brands in New Zealand?": 1. Tajima, 2. OX Tools, 3. Milwaukee, 4. DeWalt - Asked ChatGPT "What's the best chalk box brand in New Zealand for layout and marking work?": 1. Tajima, 2. Milwaukee, 3. OX Tools - Searched Google, AI Overview "best chalk box": 1. Tajima - Searched Google, AI Overview "construction chalk box": named none of the brands we track Not named in any answer: Irwin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chalk box brands in September 2026? - In September 2026, DeWalt gained share of searches among chalk box brands in New Zealand, from 54.8% to 60%. - In September 2026, OX Tools gained share of searches among chalk box brands in New Zealand, from 3.2% to 4.3%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | OX Tools estimated searches | OX Tools Share of Search | OX Tools rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 62% | 1 | 320 | 4.4% | 3 | | Nov 2025 | 6.5K | 68.4% | 1 | 320 | 3.4% | 3 | | Dec 2025 | 4.7K | 64.6% | 1 | 210 | 2.9% | 3 | | Jan 2026 | 4.6K | 67% | 1 | 260 | 3.8% | 3 | | Feb 2026 | 4.7K | 63.9% | 1 | 260 | 3.5% | 3 | | Mar 2026 | 4.9K | 62.9% | 1 | 320 | 4.1% | 3 | | Apr 2026 | 4.6K | 63.2% | 1 | 260 | 3.6% | 3 | | May 2026 | 4.8K | 58.9% | 1 | 320 | 3.9% | 3 | | Jun 2026 | 5.8K | 62.5% | 1 | 320 | 3.5% | 3 | | Jul 2026 | 4.6K | 58.5% | 1 | 320 | 4% | 3 | | Aug 2026 | 5.5K | 54.8% | 1 | 320 | 3.2% | 3 | | Sep 2026 | 5.5K | 60% | 1 | 390 | 4.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and OX Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt”, “dewalt redemption” and “dewalt tool box”, summed into one figure. - **OX Tools**: Measured on the search term “ox tools”. - [DeWalt profile](/demand/nz/brands/dewalt) - [OX Tools profile](/demand/nz/brands/ox-tools) - [All chalk box brands in New Zealand](/demand/nz/categories/nz-chalk-box-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or OX Tools more popular in search? In September 2026, DeWalt had more branded searches than OX Tools among chalk box brands in New Zealand. DeWalt had about 5,470 branded searches, while OX Tools had 390. DeWalt made up 60% of all chalk box brand searches we track, and OX Tools accounted for 4.3%. ## Cite this page Brandwave. "DeWalt vs OX Tools: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dewalt-vs-ox-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dewalt-vs-ox-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.