--- title: "DeWalt vs Miele: Which is searched more in New Zealand?" description: "Is DeWalt or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handheld vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dewalt-vs-miele" publisher: "Brandwave" --- # DeWalt vs Miele: Which is searched more in New Zealand? Is DeWalt or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handheld vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Miele - **Competitive set**: Handheld vacuum brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 14.3% - **Miele Share of Search**: 5.5% ## Is DeWalt or Miele more popular in search? - In September 2026, DeWalt had more branded searches than Miele among handheld vacuum brands in New Zealand. DeWalt had about 7,300 branded searches, while Miele had 2,790. DeWalt made up 14.3% of all handheld vacuum brand searches we track, and Miele accounted for 5.5%. - DeWalt was ahead of Miele in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among handheld vacuum brands in New Zealand moved from 12.9% to 14.3%, and its estimated monthly branded searches moved from 5.8K to 7.3K. - Across the 12 months ending September 2026, Miele’s share of searches among handheld vacuum brands in New Zealand moved from 6.4% to 5.5%, and its estimated monthly branded searches moved from 2.9K to 2.8K. ## Top handheld vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither DeWalt nor Miele showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shark | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dyson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Black+Decker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | BISSELL | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eufy | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handheld vacuum brands - Asked ChatGPT "Which handheld vacuum brand should I buy in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker - Asked ChatGPT "What are the best handheld vacuum brands in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker, 4. BISSELL - Asked ChatGPT "What's the best handheld vacuum brand in New Zealand for small messes?": 1. Shark, 2. Dyson, 3. Black+Decker - Searched Google, AI Overview "handheld vacuum": 1. Eufy - Searched Google, AI Overview "small vacuum cleaner": 1. Eufy Not named in any answer: DeWalt and Miele. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand handheld vacuum brands in September 2026? - In September 2026, DeWalt lost share of searches among handheld vacuum brands in New Zealand, from 15.3% to 14.3%. - In September 2026, Miele lost share of searches among handheld vacuum brands in New Zealand, from 6.1% to 5.5%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.8K | 12.9% | 2 | 2.9K | 6.4% | 5 | | Nov 2025 | 7.8K | 11% | 2 | 4.2K | 5.9% | 5 | | Dec 2025 | 6K | 10.1% | 3 | 2.7K | 4.6% | 5 | | Jan 2026 | 5.5K | 13.1% | 3 | 2.8K | 6.6% | 5 | | Feb 2026 | 5.6K | 14.9% | 3 | 2.9K | 7.7% | 5 | | Mar 2026 | 5.7K | 14.3% | 2 | 3.3K | 8.2% | 5 | | Apr 2026 | 5.4K | 13.8% | 3 | 2.9K | 7.4% | 5 | | May 2026 | 5.7K | 13.2% | 3 | 3.6K | 8.4% | 5 | | Jun 2026 | 6.7K | 15.6% | 2 | 3.4K | 7.8% | 5 | | Jul 2026 | 5.8K | 12.9% | 2 | 2.8K | 6.2% | 5 | | Aug 2026 | 7K | 15.3% | 2 | 2.8K | 6.1% | 5 | | Sep 2026 | 7.3K | 14.3% | 2 | 2.8K | 5.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt”, “dewalt grass trimmer”, “dewalt redemption”, “dewalt sander” and “dewalt vacuum”, summed into one figure. - **Miele**: Measured on the search terms “miele” and “miele outlet”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Miele profile](/demand/nz/brands/miele) - [All handheld vacuum brands in New Zealand](/demand/nz/categories/nz-handheld-vacuum-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Miele more popular in search? In September 2026, DeWalt had more branded searches than Miele among handheld vacuum brands in New Zealand. DeWalt had about 7,300 branded searches, while Miele had 2,790. DeWalt made up 14.3% of all handheld vacuum brand searches we track, and Miele accounted for 5.5%. ## Cite this page Brandwave. "DeWalt vs Miele: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dewalt-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dewalt-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.