--- title: "DeWalt vs Makita: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DeWalt or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dewalt-vs-makita" publisher: "Brandwave" --- # DeWalt vs Makita: Which is more popular by branded search in New Zealand? Which is more popular in search, DeWalt or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Makita - **Competitive set**: Power tool brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **DeWalt Share of Search**: 22.7% - **Makita Share of Search**: 27.5% ## Which is more popular in search, DeWalt or Makita? - In August 2026, Makita had more branded searches than DeWalt among power tool brands in New Zealand. Makita was estimated to have 26.6K branded searches compared to DeWalt’s 22K, and held a 27.5% Share of Search versus DeWalt’s 22.7%. - Makita was ahead of DeWalt in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among power tool brands in New Zealand moved from 18.5% to 22.7%, and its estimated monthly branded searches moved from 17.2K to 22K. - Across the 11 months ending August 2026, Makita’s estimated Share of Search among power tool brands in New Zealand moved from 30.1% to 27.5%, and its estimated monthly branded searches moved from 28.1K to 26.6K. ## How did search popularity change for New Zealand power tool brands in August 2026? - In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%. - Estimated monthly branded searches for DeWalt in New Zealand rose 27.9% over 11 measured months, from 17.2K to 22K in August 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.2K | 18.5% | 3 | 28.1K | 30.1% | 1 | | Nov 2025 | 20.9K | 19.6% | 3 | 29.6K | 27.7% | 2 | | Dec 2025 | 16.5K | 17% | 3 | 27K | 27.7% | 2 | | Jan 2026 | 15.6K | 17.5% | 3 | 25.2K | 28.3% | 2 | | Feb 2026 | 17K | 20.1% | 3 | 25.3K | 29.7% | 1 | | Mar 2026 | 17.1K | 19.5% | 3 | 25K | 28.7% | 1 | | Apr 2026 | 16.8K | 20.1% | 3 | 24.1K | 28.9% | 1 | | May 2026 | 18.6K | 21.9% | 2 | 24.6K | 28.9% | 1 | | Jun 2026 | 20.9K | 23.7% | 2 | 25.2K | 28.5% | 1 | | Jul 2026 | 19.3K | 22.5% | 2 | 24.2K | 28.2% | 1 | | Aug 2026 | 22K | 22.7% | 2 | 26.6K | 27.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt”, “dewalt battery”, “dewalt blower”, “dewalt chainsaw”, “dewalt co nz”, “dewalt drill”, “dewalt drop saw”, “dewalt grass trimmer”, “dewalt grinder”, “dewalt impact wrench”, “dewalt laser”, “dewalt laser level”, “dewalt multi tool”, “dewalt near me”, “dewalt nz”, “dewalt online”, “dewalt planer”, “dewalt redemption”, “dewalt router”, “dewalt sander”, “dewalt table saw”, “dewalt tool box”, “dewalt tools” and “dewalt vacuum”, summed into one figure. - **Makita**: Measured on the search terms “makita”, “makita 18v battery”, “makita 40v”, “makita battery”, “makita blower”, “makita chainsaw”, “makita chop saw”, “makita co nz”, “makita drill”, “makita hedge cutter”, “makita impact wrench”, “makita mowers”, “makita multi tool”, “makita near me”, “makita nz”, “makita online”, “makita planer”, “makita router”, “makita sander”, “makita skill saw”, “makita tool”, “makita track saw” and “makita trimmers”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Makita profile](/demand/nz/brands/makita) - [All power tool brands in New Zealand](/demand/nz/categories/nz-power-tool-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DeWalt or Makita? In August 2026, Makita had more branded searches than DeWalt among power tool brands in New Zealand. Makita was estimated to have 26.6K branded searches compared to DeWalt’s 22K, and held a 27.5% Share of Search versus DeWalt’s 22.7%. ## Cite this page Brandwave. "DeWalt vs Makita: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dewalt-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dewalt-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.